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Blogs about: Corporate Online

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101 of Incorporating a Franchise

Son of Five Rivers wrote 1 month ago: Here it is point form… This is from my experience in Vancouver, BC. Do a Name Search as a prop … more →

Tags: Business Development, Business, 101 of Incorporating a Franchise, www.BCnro.ca, name search, BC Business Registry

Analytics for non-transactional sites

MAT wrote 6 months ago: I’ve recently had to think about how to set measures and metrics for a corporate web estate th … more →

Tags: Analytics, Corporate Communications, e-marketing, Online Strategy

Edelman digital trends series

MAT wrote 8 months ago: Edelman’s Steve Rubel is publishing a series of  ‘insights‘ into digital trends. I … more →

Tags: Content, Copy, Corporate Communications, Online Strategy, PR, PR 2.0, Public Relations, Reports, Web 2.0

What happened to the Bear Stearns website?

MAT wrote 1 year ago: Out of curiosity I checked out Bear Stearns’ website to see what had happened to it after … more →

Tags: Corporate Identity

Scary stories from the front

MAT wrote 1 year ago: Social Network Analysis story from Danish newspaper E24 (Nov 20, 2007) So, I discovered recently (be … more →

Tags: Copy, Online Strategy, Corporate Communications

Is there a future for corporate websites?

MAT wrote 1 year ago: No. Well, not as we currently know them. Site sections devoted to company information such as About … more →

Tags: Copy, Usability, Public Relations, Online Strategy, Corporate Communications

Can't get the staff?

MAT wrote 1 year ago: Have you ever noticed that sometimes…no, often…companies put out adverts or job specs fo … more →

Tags: careers sites, Corporate Communications, editorial skills, Public Relations

Web 2.0, social networking, and the rest ... not the point

MAT wrote 1 year ago: In his Prospect review of Against the Matchine by Lee Siegel, We-Think by Charles Leadbeater, and He … more →

Tags: Copy, Corporate Identity, Public Relations, Online Strategy, Corporate Communications, Effectiveness, Web 2.0

Press releases, templates, activity over passivity

MAT wrote 1 year ago: Todd Defren, Shift Communications, has posted the company’s updated social media press release … more →

Tags: Copy, Usability, Corporate Identity, Public Relations, Online Strategy, Corporate Communications, Web 2.0, Content, PR

Rankings from the Financial Times/Bowen and Craggs

MAT wrote 1 year ago: The FT’s annual website effectiveness index was published on April 2. … more →

Tags: Corporate Identity, Corporate Communications, Effectiveness, Content

Creative under constraints

MAT wrote 1 year ago: I had THAT conversation again today. The one during which a company’s web editor (ahem, now kn … more →

Tags: Online Strategy, Corporate Communications

Need to cut costs? Hit delete.

MAT wrote 1 year ago: The rate of profit is falling for USA corporates (see EUI: 40% risk of recession in the United State … more →

Tags: buzzword bingo, Content, Copy, editorial skills, Effectiveness, Online Strategy

Undead on the InterWeb

MAT wrote 1 year ago: In his article last Monday, Billy Thompson, BBC Technology columnist, griped that: “[...] I am … more →

Tags: Copy, Online Strategy, Corporate Communications, User experience/usability

Social networking for doctors and ... er... drug companies?

MAT wrote 2 years ago: For those companies looking at web 2.0 as a means of brand building and marketing, take notes on thi … more →

Tags: Copy, Web 2.0, medical blogs, e-marketing, PR 2.0

Why PR staff will love/hate their corporate websites

MAT wrote 2 years ago: Corporate communications websites cost money; they don’t (often) generate revenue (not directl … more →

Tags: Public Relations, Corporate Communications, PR

Online marcomms and corporate comms: same family, different faces?

MAT wrote 2 years ago: Over the past five years I’ve learned a lot about consultancies’ and companies’ approach … more →

Tags: Copy, Public Relations, Online Strategy, editorial skills, Corporate Communications, Effectiveness

It's easy, ain't it?

MAT wrote 2 years ago: … more →

Tags: team leadership, Corporate Communications, Globalization

Wikipedia, again

MAT wrote 2 years ago: Wikiscanner, launched last Monday, allows anyone to retrieve information about anonymous editors of … more →

Tags: Copy, Public Relations, Online Strategy, Corporate Communications, Web 2.0


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