Frank, Thomas. 1997. The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism. Chicago: University of Chicago Press.
In 1980’s, culture referenced to 1960’s – “Caught up in what appeared to be an unprecedented prosperity driven by the ‘revolutionary’ forces of globalization and cyber-culture, the nation again became obsessed with (of all things) youth culture and the march of generations” (ix) 2,235 more words