Blogs about: Cowan Group
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Christmas wishes to the un-sung heroes
Due to the nature of our work, we undertake a huge variety of projects at any one time. In the last two months we’ve worked on two TV campaigns, an integrated marketing campaign involving offlin… more →
THOUGHTS, NEWS & VIEWS
Christmas wishes to the un-sung heroes
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marcelcowan wrote 2 weeks ago: Due to the nature of our work, we undertake a huge variety of projects at any one time. In the last … more →
Should you watch movies on iphones?
darrenashea wrote 1 month ago: As a writer you write to the medium. So when writing a TV series you know after twenty odd minutes y … more →
Can't afford to outsource? Or can't afford not to?
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marcelcowan wrote 4 months ago: Given the challenging business climate we find ourselves in, it’s understandable that companie … more →
Are you really fully integrated? Yes... Here's some recent proof!
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marcelcowan wrote 4 months ago: As a testament to our self-proclaimed fully integrated title we thought we would boast about a coupl … more →
Where has all the fun gone?
marcelcowan wrote 5 months ago: We’ve had a lot of success with the CPA campaign, and it’s great for getting under the s … more →
Cowan Group as seen through Annie's eyes
marcelcowan wrote 6 months ago: A change of pace this week – Annie was here on work experience this week, and these are her thoughts … more →
Recession and agencies – time to put your money where your mouth is
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marcelcowan wrote 6 months ago: While talking to a number of our clients and agencies partners, it’s clear that many of them are vie … more →
It's good news week
marcelcowan wrote 9 months ago: A recent report by the NCVO indicated that 41% of charities expected to increase their level of fund … more →
Dream of fields: increasing conversions, the Kevin Costner way
marcelcowan wrote 9 months ago: The more you know about your customer before they arrive, the better your chance of conversion In th … more →
Vouchers: Short-term fix or long-term strategy
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marcelcowan wrote 9 months ago: Discount vouchers have been dominating the minds of marketers for restaurant chains in every major c … more →
Campaigners ask Facebook to set security benchmark
marcelcowan wrote 1 year ago: This week we’ve been asked to respond to the following from our friends at Marketing Week: Fu … more →
Email 'to be replaced' as a marketing tool
marcelcowan wrote 1 year ago: I was recently asked to answer some questions regarding research for the online news agency Adfero, … more →
IAB Email Council Repositions as E-Communications Council
marcelcowan wrote 1 year ago: In recognition of the expanding remit of online direct marketing, the Internet Advertising Bureau (I … more →
Cowan Group make it to Sweet 16
marcelcowan wrote 2 years ago: Excuse us for a small amount of back patting but after just two years we have become a top 20 agency … more →
A global campaign for Oxfam
marcelcowan wrote 1 year ago: To see our latest newsletter in its full glory click here. Working with Oxfam, we’ve created t … more →
