Blogs about: Cpg Marketing
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Tostitos Says No to Fun, Yes to Production Budget
Take a look at this latest effort from the junk food purveyors at Tostitos. Nolaf.org is the “official” site of an organization dedicated to stamping out fun in all its forms—with one of the main form… more →
Attention Shoppers!
Baking pies online: What consumers really do
firstbounce wrote 2 months ago: Marketing case studies are valuable, but only to a point. They tend to describe the “user experienc … more →
The state of interactive TV (iTV)
firstbounce wrote 3 months ago: Some of the best examples of what interactive TV is capable of these days can be found among the cur … more →
Marketing Mix Modeling
fractalanalyticsadmin wrote 1 year ago: Marketing is a broad topic that covers a range of aspects, including advertising, public relations, … more →
Marketing Mix Modeling - Optimize Spend and Increase Marketing ROI
fractalanalyticsadmin wrote 1 year ago: With the emergence of new media i.e. Internet, viral marketing, event marketing, sports marketing, p … more →
Tostitos Says No to Fun, Yes to Production Budget
Mick O'Brien wrote 1 year ago: Take a look at this latest effort from the junk food purveyors at Tostitos. Nolaf.org is the “offici … more →
Starbucks Wants to Go Home With You
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Mick O'Brien wrote 1 year ago: No longer content to take your cash when you are trying to wake up for work, Starbucks now wants you … more →
Are Facebook Applications this Year’s Second Life?
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Mick O'Brien wrote 1 year ago: Last week at Ad Age’s Digital Conference, an audience poll reveled that attendees believed that Sec … more →
Red Bull Gives You Wings—But They’re Hard to Control
Mick O'Brien wrote 1 year ago: When a number of people send me a link to the same site, there’s a good chance that it’s pretty dece … more →
Did You Elf Yourself?
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Mick O'Brien wrote 1 year ago: If you work in marketing, you undoubtedly have heard about the amazing success of Office Max’s Elf … more →
