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Want to market online? Think like a publisher.

By Sharon A.M. MacLean

I can feel the agony on the part of my clients when it comes to marketing themselves online. Especially when I talk about the need for creating content. 1,014 more words

Marketing

Where’s the evidence for social selling? Look here!

By Sharon A.M. MacLean
Still not convinced that social enterprise adds to your bottom line? You’re not alone.
“Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social strategy,” reports the Altimeter Group on the state of social enterprise. 1,175 more words
Marketing

How To Create Your Own Content

Generating your own content for a website or information product is NOT easy. Yet, as an infopreneur, you will often be called upon to come up with valuable information for your audience. 17 more words

Infopreneur

Build a Profitable Blog

By Sharon A.M. MacLean

You’ve written 52 blogs, so far. You sat down every Sunday to faithfully compose your best thoughts that illustrate the advantages of your whatsit. 1,037 more words

Marketing