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Thought Starters: Popularizing Major League Soccer

Note: Thought Starters are responses to hypothetical briefs. Think of them as mental exercises for account planners and marketing strategists.

The Brief: Increase popularity of Major League Soccer (MLS) 1,870 more words


Pin-spiration... Tree of Life

I love pinterest. Whenever I receive a new creative brief it is the first place I turn to. Even when I have no specific brief I will still scroll through the many pages of images to see other peoples images, pins and designs like a constant stream of inspiration. 167 more words


Creative Brief Exercise (Chapter 5)

This ad for Centrum Silver would be excellent for going through the components of a creative brief. You may want to divide students into groups for this exercise. 98 more words

Chapter 05