Tags » Creative Brief

How I fell in love with the creative brief.

In 2008 I took up a role at a design and advertising educational charity. It involved running their much loved student awards programme. It’s ended up having a lasting effect on me and changed the way I manage the production of creative work. 473 more words


What the Hell Is a Creative Brief?

A creative brief is a document created through meetings or interviews between a client and designer before the project is started. A creative brief helps designers understand what a client wants, helps clients know what they want, and helps a… 257 more words


Experiences For Mankind makes a big scene with a little Photoshop and a lot of holiday magic.

To celebrate the year that was and ring in 2015, we decided to put a collaborative, digital twist on the staid agency holiday card.

Our… 203 more words


Request For Information. This is usually done mid-brief by the creatives.



Not enough information. NEI generally happens on a brief, when the client doesn’t know what they want, leaving planners light on strategy and FOHA.