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How to Save Time by Creating a Client Questionnaire

Last week, a friend of mine approached me for advice on how to deal with a client who approached them for some design work. He mentioned his main concern was that he did not have a complete understanding of what the client was expecting from him and he wasn’t sure how he was going to complete the project. 796 more words


Thought Starters: Popularizing Major League Soccer

Note: Thought Starters are responses to hypothetical briefs. Think of them as mental exercises for account planners and marketing strategists.

The Brief: Increase popularity of Major League Soccer (MLS) 1,870 more words