Tags » Creative Brief

HOW TO CREATE A RELEVANT, INSIGHTFUL, AND IMPACTFUL CREATIVE BRIEF: When questions are answers

Last Saturday, I attended a seminar on Digital Advertising entitled “Gen Ad: Transcendence”. The main objective of the event is to inform and give students ideas about the new age of advertising. 2,747 more words

Activation

Collaborate vs. Order taking

Why are creative briefs so difficult for people? Even I struggle with understanding them and I helped formulate our template!

If your company is like mine, I think we are trying to fit every creative project into a one-size fits all and that is just not reality – unless your company does the same type of projects and has one client. 496 more words

Great Documentary on Creative Briefs

Basset & Partners has just released an awesome documentary on how some of the greatest design minds use and perceive the creative brief. If you have 26 minutes to spare I highly recommend that you watch it.

Graphic Design

Research: ICEE Competition and Selected Target Audience


As it stands, ICEE’s competition would be any beverage that offers a refreshing and sweet taste. This includes soda pop, lemonade, milkshakes, along with ice cream. 186 more words

ICEE

Professional development address

Hello. Thank you for inviting us here today.

My name is Deanne Napurano and I’m one of the founding partners at Stone’s Throw Creative Communications in Cranbury. 1,060 more words

Marketing Communications

Consultant and Editor Jim Davis on Creative writing for Brands

When I started Blank Paper Project, one of my biggest goals was to celebrate and showcase independent artists, illustrators and writers from all over the world and create a platform for all the stationery-aficionados like myself. 889 more words

Blank Paper Project

Big Brand Selection

The ICEE Company

Company Background:
ICEE is a beverage company with the ICEE slush beverage as its main selling product. Their mascot is the cool polar bear, which has undergone various redesigns since the company’s conception in the late 1950s. 98 more words

ICEE