Blogs about: Creative Versioning
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Technology: Keeping Cash Flowing
As every business has come to realize over the last few years, cash flow is the heart and soul of any enterprise. CEOs and CFOs face difficult decisions when tightening the belt to protect their cont… more →
LiveTechnology Blog
Technology: Keeping Cash Flowing
Nick wrote 5 months ago: As every business has come to realize over the last few years, cash flow is the heart and soul of an … more →
Small Medium Enterprises
Nick wrote 1 year ago: Local Marketing should be defined as marketing with content or budget control at a local level. Thi … more →
Media Buying and Selling
Nick wrote 1 year ago: According to Adage, Discover Financial is putting its $85 million media buying account into review. … more →
Advertising is Local
Nick wrote 1 year ago: DirecTV CMO, Paul Guyardo was quoted in Adage as saying: “Three years ago, the marketing strategy wa … more →
Cross-Medium Ads Drive Sales
Nick wrote 1 year ago: In a recent survey by Clark, Martire & Bartolomeo, one of the conclusions reached is “Seei … more →
The New ROI: Brand Networking
Nick wrote 1 year ago: With advertisers struggling with ways to deal with Web 2.0, many marketers question the return on in … more →
Agencies Still Don't Get It
Nick wrote 1 year ago: In yesterday’s Wall Street Journal, the company avVenta was hailed as “reaping the rewards” of adver … more →
LiveTechnology in the Blogosphere
Nick wrote 1 year ago: LiveTechnology was recently mentioned in the blog of Greg Sterling, the founding principal of Sterli … more →
Local Newspaper Websites Lead in Local Online Advertising
Nick wrote 1 year ago: In a report by Borrell Associates, over $2 billion was spent in 2007 by local advertisers on the web … more →
What is Creative Versioning?
Nick wrote 1 year ago: We often get asked, “What is creative versioning?” Quite simply, creative versioning i … more →
Media Focus: Out-of-Home
Nick wrote 1 year ago: A new report out from Aegis Media’s PosterscopeUSA reveals that young adults and the affluent … more →
Creative Versioning LinkedIn Group Formed
Nick wrote 1 year ago: With over 150 members, the creative versioning group is off to a great start as a LinkedIn group. Li … more →
Macy's Local Marketing Strategy
Nick wrote 1 year ago: According to AdAge, Macy’s CMO Peter Sachse is pursuing a strategy to balance national and local adv … more →
Local Advertising Strategy at Macy's
Nick wrote 1 year ago: According to AdAge, Macy’s CMO Peter Sachse is pursuing a strategy to balance national and loc … more →
Project Canoe
Nick wrote 1 year ago: In a follow-up to the post about a universal VOD metric, here’s an interesting NY Times articl … more →
Creative Versioning: Targeting Your Local Market
Nick wrote 1 year ago: Have you ever seen those AT&T Wireless ads in your newspaper that have the locations of AT&T … more →
Four Mistakes Retail Marketers Make
Nick wrote 1 year ago: This is an interesting White Paper released by the Association of Advertisers and Creative Versionin … more →
Four Mistakes Retail Marketers Make
Nick wrote 1 year ago: This is an interesting White Paper released by the Association of Advertisers and Creative Versionin … more →
Google's Search Market Share Hits 70%
Nick wrote 1 year ago: According to statistics released by Compete, 70% of all web searches were initiated from Google. The … more →
