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“The challenge you have with crisis communication is not to make it worse, because you can’t make it better” – Robert Jensen, CEO of Kenyon International Emergency Services.
Tags » Crisis Communication
Traditional crisis communication plans are designed so companies have structured statements, points on anticipated issues and other messages in place that are ready to go in such times of a crisis. 249 more words
After the announcement that Malaysian airline MH17 had been shot down over eastern Ukraine, Singapore Airlines was quick to post on their social media pages (Facebook and Twitter) a public statement addressed to their customers claiming that its flights “are not using the Ukrainian airspace”.
Social media has revolutionized the manner in which individuals think, behave and respond to information and situations. In times of crisis there is no doubt that social media gives businesses in particular the vital abilities to communicate quickly and effectively to its publics and key stakeholders. 324 more words