Tags » Cross Channel Marketing

Cross-channel marketing: hot, but not happening

As consumers bounce from device to device throughout the day, marketers are trying to figure out how to track them across platforms. As a result, cross-channel marketing was a top priority for the majority of client-side marketers worldwide queried in a May 2014 study by Econsultancy in association with Oracle Marketing Cloud. 265 more words

Trends & Insights

How the Internet of Things is Creating a Proliferation of Consumer Touchpoints

This post was originally posted as a contribution to Oracle’s Eloqua and Responsys blogs.

Marketing is about to get a whole lot more complicated. As the costs of connectivity, hardware, and software services continue to deflate, as access to the internet continues to rise, as device and application innovation fans to every industry, as offline moves increasingly online, the consumer paradigm is shifting. 687 more words

Internet Of Things

What is Cross-Channel Marketing? ¿Qué es el Cross-Channel Marketing?

A couple of days ago I went to a job interview for a company that does something called “Cross-Channel Marketing”.  It sounds intriguing but, what does it exactly mean? 951 more words

General Marketing

Cross-Channel Writing Tips

Direct Marketing IQ is one of my favorite websites to visit to see what’s going on in the direct marketing world. On June 11th, they hosted a wonderful webinar on creating cross-channel copywriting tips to start using now. 424 more words


Marketing Keywords to Know: July 24, 2014

Cross-Channel Marketing

Definition: The use of one marketing channel to promote or support another channel or product

A different facet of multichannel marketing that offers one streamlined campaign with almost identical content across various channels, cross-channel marketing is the creation of a campaign created solely for engagement over one channel. 222 more words

Freshly Baked Communications