Tags » Cross Channel Marketing

Cross-Channel Writing Tips

Direct Marketing IQ is one of my favorite websites to visit to see what’s going on in the direct marketing world. On June 11th, they hosted a wonderful webinar on creating cross-channel copywriting tips to start using now. 424 more words

Design/Prepress

Marketing Keywords to Know: July 24, 2014

Cross-Channel Marketing

Definition: The use of one marketing channel to promote or support another channel or product

A different facet of multichannel marketing that offers one streamlined campaign with almost identical content across various channels, cross-channel marketing is the creation of a campaign created solely for engagement over one channel. 222 more words

Freshly Baked Communications

Webinar - The Sea of Change in Data-Driven Email Practices

Learn how to implement engaging lifecycle marketing programs, a webinar brought to you by Yesmail and The Relevancy Group

Engaging the customer in a meaningful and consistent way is still the main  objective  for most brands. 104 more words

Email Marketing