Tags » Cross Channel Marketing

Why SEO is a must when re-branding your business?

Re-branding your business can bring you a lot of benefits, and some of the most important come from the fact that you have the opportunity to start over and gain more credibility from your customer base. 265 more words

Branding

Webinar - The Precision Marketing Imperative – Tactics for Improving Marketing that Deliver 5 to 6 Times the Revenue and Profit!

The Precision Marketing Imperative – Tactics for Improving Marketing that Deliver 5 to 6 Times the Revenue and Profit!

Nov 4, 2014 2:00 PM EST   … 1,043 more words

Email Marketing

Apps Take Center Stage at Connections 2014 #CNX14

I’ve been attending ExactTarget’s Connections before it was called Connections and each year it continues to get bigger and better.   This year Connections 2014 is no exception as eight thousand marketers meet collaborate and discuss digital marketing innovations.   409 more words

Email Marketing

Cross-channel marketing: hot, but not happening

As consumers bounce from device to device throughout the day, marketers are trying to figure out how to track them across platforms. As a result, cross-channel marketing was a top priority for the majority of client-side marketers worldwide queried in a May 2014 study by Econsultancy in association with Oracle Marketing Cloud. 265 more words

Trends & Insights

How the Internet of Things is Creating a Proliferation of Consumer Touchpoints

This post was originally posted as a contribution to Oracle’s Eloqua and Responsys blogs.

Marketing is about to get a whole lot more complicated. As the costs of connectivity, hardware, and software services continue to deflate, as access to the internet continues to rise, as device and application innovation fans to every industry, as offline moves increasingly online, the consumer paradigm is shifting. 687 more words

Internet Of Things