Blogs about: Crossing The Chasm

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The Irony of it All

Sandra Eisenberg wrote 1 month ago: My last blog posed the question:  “Is Microsoft the next Dinosaur?”  My point was that m … more →

Tags: Customer Relationship Management, Guerilla Marketing, Internet, Marketing, PLM, Pragmatic Marketing, product lifecycle, Product Management, Profit

Mission Vision Statements

alper celik wrote 2 months ago: I am trying to find mission and vision statements for a project that I involved in. I just realized … more →

Tags: Business, entrepreneur, Entrepreneurship, Marketing, Alper, Çelik, Geoffrey Moore, Geoffrey Moore's book Crossing the Chasm, IT

Crossing the chasm between sales and marketing2 comments

Sabapathy Narayanan wrote 3 months ago: Though marketing and sales are pursuing common objectives, the thread remains that they don’t … more →

Tags: Lead definition, lead generation, lead management, lead nurturing, sales and marketing alignment, sales and marketing chasm, sales and marketing funnel, sales and marketing metrics, sales funnel

Inside the Tornado

75systems wrote 7 months ago: Inside the Tornado   This is a book that follows the success of Crossing the Chasm, Geoffrey A.Moore … more →

Tags: The Latest Books, Sales Books, geoffrey a moore, inside the tornado, Keith Eades, New Solution Selling, Wikinomics, the tipping point

Technology Adoption Life Cycle - TALC1 comment

alper celik wrote 7 months ago: I am a computer engineer and a master student in Sweden. I am studying ICT Entrepreneurship at The R … more →

Tags: Entrepreneurship, KTH, Startup, Kista, Alper, Çelik, Technology Adoption Life Cycle, TALC, Innovators

Crossing the chasm is hard work but is well worth it

Alexander van Elsas wrote 8 months ago: [Disclaimer: this post is related to my work at www.glubble.com] I haven’t been writing on my … more →

Tags: First Use, Glubble for families

Crossing the Chasm: why some bad products are hits and some good products are misses

billbennettnz wrote 10 months ago: Anyone who has been around the IT business for more than a couple of years can probably name half-a- … more →

Tags: technology, iPhone, Apple, Business, Information Technology, cellphone, Microsoft, SMS, Geoffrey Moore

Crossing the Chasm2 comments

alper celik wrote 10 months ago: One of my article about a book advice had been published in a magazin in Stocholm. You can find the … more →

Tags: Entrepreneurship, entrepreneur, Stockholm, Sweden, KTH, Business, Start-up, Kista, Marketing

Do good products sell themselves?3 comments

Vincent van Wylick wrote 10 months ago: This is a good question to ‘crowdscource,’ as I’m sure there’s some disagree … more →

Tags: Entrepreneurship, Innovation, Marketing, Business Process Management, Consumer Electronics, Business Strategy, Business Intelligence, Venture Capital, Economics

What do social networking and multi-level marketing have in common?

bcritchfield wrote 10 months ago: For those of you unfamiliar with multi-level marketing – think Amway, NuSkin, or Pre-Paid Lega … more →

Tags: New Media, Marketing Tactics, social networking, Web 2.0, Word of Mouth Marketing, twitter, Multi Level Marketing, Network Marketing, Pyramid Schemes

Day 18 - Getting Busy

foundryfan wrote 11 months ago: Sorry. It’s been a while since my last posting. Things have been getting busy around here. Day … more →

Tags: Brocade acquires Foundry, acquisition, Brocade, Business, Finance, foundry, Olympic Torch Relay, performance evaluation, serveriron

Early adopters and Silicon Valley are the easy way to failure25 comments

Alexander van Elsas wrote 11 months ago: I’ve been wondering about the way many of the new startups in Silicon Valley (and other parts … more →

Tags: Startup, Strategy, early adapter, Silicon Valley, early adopter

The (pre-) entrepreneurial process

Vincent van Wylick wrote 11 months ago: As I’m currently applying for jobs, I naturally often get asked what my dream job is. I hate t … more →

Tags: Entrepreneurship, Innovation, project management, Friends, Europe, Operations, Marketing, Business Process Management, USA

The Innovator's Solution: Creating and Sustaining Successful Growth

kbooks wrote 1 year ago: In the worldwide bestseller The Innovator’s Dilemma, Clayton M. Christensen exposed a crushin … more →

Tags: Kindle Edition, eBooks, groundbreaking book, coauthor, worldwide bestseller, Harvard Business School Press, michael e raynor, living on the fault line, Gordian Knot

Turning 2.0 potential into mainstream reality

Nick Barker wrote 1 year ago: Andrew McAfee of Harvard University provides an excellent example of effective blogging to a target … more →

Tags: Enterprise2.0, Andrew McAfee, Crossing Chasm, Innovation

Crossing the Chasm6 comments

Amanda Mooney wrote 1 year ago: Ok, I’ll admit, I come from a family of technology laggards. I didn’t actually have a functioning ho … more →

Tags: amanda mooney, Social Media, AIM, AOL, Apple, blackberry, facebook, Gateway, Inviteshare

What is the point if Google provides it?

Geries Handal wrote 1 year ago: Here I am, overloading my brain with information from Inc.com, but suddenly I read the Entrepreneuri … more →

Tags: Wiki, wikidot, Google, Jotspot, nuospace

Think Before You Spend, Mindmapping for Marketing1 comment

pkab wrote 1 year ago: By: Dan Keldsen Think Before You Spend, Mindmapping for Marketing – an interview with Dr. Ian … more →

Tags: Bisnis, Pemasaran, Peta Konsep, mind map, mind-mapping, David vs. Goliath, Marketing

Crossing the Chasm

eipi10 wrote 1 year ago: I had a hard time with this book. On the one hand it is an excellent book about high tech marketing … more →

Tags: geoffrey a moore, Geoffrey Moore, High-tech, Jargon, Marketing, niche


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