Blogs about: Customer Centrality

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Marketer, Customer and Competitive Centric Mixes

I’ve written before about the academic arguments against the 4Ps, but what about some alternatives? The 4Ps main fault is that they are focused on the Marketer and their offering, not the custom… more →

fakeideas

Marketer, Customer and Competitive Centric Mixes

fakeideas wrote 1 year ago: I’ve written before about the academic arguments against the 4Ps, but what about some alternat … more →

Tags: Contemporary Issues in Marketing, 4C's, 4Ps, Marketing Mix, marketing strategy


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