Tags » Customer Centric

The PLM paradox for 2015

A PLM-twisted mind never rests. Not even during these Xmas seasonal holidays, when everything else comes to rest. The dark Christmas days, here in the Netherlands, are the days to share with your family and with others who need your support. 354 more words


Customer Centricity

It’s no longer about brands. It’s about people.

Too often in marketing, the first kickoff meeting for a campaign begins with, “What are our key messages?”. 348 more words

Digital Marketing

Do Healthcare Practitioners Value their Customers?

How have medical practitioners been able to book three patients for each 15 minute time slot on their calendar, make their customers (patients) wait for 45 minutes after their appointment time, and convince their customers that the practitioner’s time is more valuable than the customer’s? 187 more words


Why companies should invest in the customer experience

Acquisition of new customers as well as maintaining the existing customers is impossible without customer experience and customer centricity. Good experiences will grab customers and customers will pass on the information to other customers and so on. 31 more words

Marketing's Video Revolution

How Integrated Video Will Be The Difference Maker For Marketers

How does video figure into your owned content plan?

If that answer isn’t definitive, your brand won’t be able to compete. 325 more words

Digital Marketing

IT managers - get to know your customers in 3 steps

The most interesting aspect of moving into the digital age is humans are more important than ever before. In the previous computer age humans had to adjust themselves to computers, but in the digital age, technology is designed around humans. 642 more words

Customer Insight