Fast food is changing for the better. Every other Friday, I fly through Baltimore Airport, known to many as BWI, around 6PM after a long week of work. 238 more words
Tags » Customer Centric
An interesting infographic by zendesk captures the importance of investing in delivering a superior customer experience. The statistics are based on U.S. data but nevertheless the conclusions are relevant for organisations across the globe. 43 more words
With all the talk about customer centricity, customer focus, customer experience and similar buzz words one could be forgiven for adopting a skeptical stance and asking what does it really mean in practical terms? 302 more words
Are you looking for a sustained competitive advantage? If so, look downstream.
If Ivey Business School marketing professor Niraj Dawar is right, most of your competitors are still fighting the Industrial Revolution. 886 more words
Imagine você numa terça-feira nublada e chuvosa. Seu carro quebrou, você levou bronca do chefe, discutiu com um colega e chegou cansadíssimo(a) em casa. Você usa o Twitter para desabafar e, então, uma marca qualquer de produtos de beleza te responde e manda um produto lindo e revigorante de presente. 227 more words