Tags » Customer Centric

So You Want to Become Customer Centric, Are You Ready to Face the Cold Hard Facts?

It’s the argument that divides marketers; many feel the priority is to sell a product or service, and that a customer-focus distracts from the ultimate goal, which is to make money. 622 more words


Are YOU a Box-Checking Writer?

What, you may ask, is a box-checking writer?

It’s when we let the standards and guidelines we created become our masters. Sometimes to the point of putting the standard before the actual needs of the audience. 162 more words

Tech Writing

Customer service: Are you a ninja or a nincompoop?

Having divorced and moved earlier this year, I’ve had quite a few occasions to interact with companies’ customer service functions. In most cases, I’ve merely been updating my personal information. 547 more words


Engaging Members Through Transformational Innovation

In a world in which the balance of power in the marketplace has shifted from seller to the customer, it is becoming increasingly more difficult for church leadership to move a Customer-centric culture at home into a more Mission-centric culture in the church. 720 more words

Church Planting

Does Financial Inclusion Need to Be More Customer-Centric?

> Posted by Tanaya Kilara, Financial Sector Analyst, CGAP

Customer-centricity is about providing solutions based on a deep understanding of customer needs, preferences, and behaviors. This is a concept that is easy to agree with but difficult to implement. 411 more words

Center For Financial Inclusion

Rewarding stupid

The brand that incentivizes lowering the cost of its customer service function, when faster response time–and assuring the customer’s problem gets resolved the first time–is what drives customer value. 104 more words


Customer-Centric Experience for Shoe-Lovers

I’m not so much a shopaholic but I am quite into shopping for myself… (Is this what shopaholics say?! Just like those who are drunk won’t claim so?!) But I gotta say… my recent experience at Nordstrom really deserves a complement. 223 more words