The attached Forbes article points out three, key ways that our customers have changed. What it doesn’t necessarily discuss is another way that technology has made it easier for businesses to accurately measure how our customers’ buying actions have changed. 50 more words
Tags » Customer Centric
As part of our Customer month we have a guest blog from Kalina on our Customer Research team….
Employees’ ability to tap into customer needs, respond in a way that satisfies them AND the business is far more relevant (and difficult to attain) than learning technical knowledge and product features. 345 more words
In my previous post, I talked about the unstoppable trend towards digital information and knowledge based on data becoming the new business paradigm.
Building knowledge based on information extracted from data, instead of working with documents and people, who need to manipulate these documents. 1,761 more words
My holidays are over. After reading and cycling a lot, it is time to focus again on business and future. Those of you who have followed my blog the past year must have noticed that I have been talking on a regular base about business moving to a data-oriented approach instead of a document / file-based approach. 1,021 more words
Clear links between business goals and customer tasks are a prerequisite of any successful online presence. No organisation whatsoever can survive without a sensible balance between business goals and customer tasks. 373 more words