Tags » Customer Centric

3 Tips on How HGTV’s Timber King’s Conquered the World

In Part 1 of this two part series, I interviewed Bryan Reid Senior, founder of Pioneer Log Homes and learned how passion, people and relationships built this world class business.  1,031 more words


How To Be Customer-Centric Like the HGTV’s Timber Kings

We all talk about customer service and being customer-centric, but few of us really live up to that standard quite like Pioneer Log Homes, also known as HGTV’s Timber Kings.  919 more words


Push "blend"

It wasn’t very long ago that engaging with most brands meant dealing with their disparate pieces. One 800 number for order status, a different one for delivery.  232 more words


the rise and fall of brands

Many companies strive to have their brand as a household name, not realizing what that means. Do you say, pass me a bandage or pass me a Band-Aid? 968 more words

Marketing & Branding

PLM and/or SLM (continued)

In my previous post, I wrote about the different ways you could look at Service Lifecycle Management (SLM), which, I believe, should be part of the full PLM vision. 1,340 more words


How do you place customers at the centre of your business? 

About a year and a half ago, Harley Manning and Kerry Bodine of Forrester published their ‘Outside In’ book about customer service – in particular how to put customers at the centre of what your business does. 331 more words

Customer Service