Tags » Customer Centric

Customers Have Changed - Have You?

The attached Forbes article points out three, key ways that our customers have changed.  What it doesn’t necessarily discuss is another way that technology has made it easier for businesses to accurately measure how our customers’ buying actions have changed.   50 more words

Customer Centric

Person 2 Person not Business 2 Business

As part of our Customer month we have a guest blog from Kalina on our Customer Research team….

Employees’ ability to tap into customer needs, respond in a way that satisfies them AND the business is far more relevant (and difficult to attain) than learning technical knowledge and product features. 345 more words


The difference between files and data-oriented – a tutorial part 2

In my previous post, I talked about the unstoppable trend towards digital information and knowledge based on data becoming the new business paradigm.

Building knowledge based on information extracted from data, instead of working with documents and people, who need to manipulate these documents. 1,761 more words


The case of the political home page

Politicians are experts in getting attention. Too often, websites of towns, provinces, counties, governments feature photos and news and trivia about their mayors, governors, ministers, prime ministers. 406 more words

Top Tasks

The difference between files and data-oriented - a tutorial part 1

My holidays are over. After reading and cycling a lot, it is time to focus again on business and future. Those of you who have followed my blog the past year must have noticed that I have been talking on a regular base about business moving to a data-oriented approach instead of a document / file-based approach. 1,021 more words


Can you suffer from an overdose of business goals?

Clear links between business goals and customer tasks are a prerequisite of any successful online presence. No organisation whatsoever can survive without a sensible balance between business goals and customer tasks. 373 more words

Top Tasks

Has Customer Experience Soared at Ryanair?

Back in March, Kenny Jacob’s Ryanair’s CMO was in the job a mere 3 weeks and was assigned with some bold plans to implement the marketing strategy that would shake up the airline to become more customer centric. 769 more words

Digital Marketing