What does your company stand for? What (and who) does it represent? Now, more than ever before, our brand is vitally important. More time needs to be spent making sure it is clear. 887 more words
Tags » Customer Centric
What Is Transformation?
For the purposes of this conversation, when I speak ‘transformation’ I am pointing at a radical shift in one’s way of being – as in one’s way of showing up and travelling in this world. 991 more words
Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitability according to the definition offered by The Chartered Institute of Marketing. Marketing is a concept traditionally associated with a process that includes the so-called 4Ps: product development, pricing, place and promotion. 523 more words
This is our second response to the provocative post two weeks ago from Ignacio Mas. Ignacio asks why the “current innovation frenzy in digital financial services in the U.S.” does not translate into action in BoP markets across the world, and puts forth a number of hypotheses. 1,173 more words