Tags » Customer-Centricity

Hacia un Marketing Ágil (1/3)

Esta serie de entradas son una reproducción de mi artículo publicado en el especial Salida Crisis: ¿Y ahora qué? de la revista Marketing + Ventas… 1,115 more words


Adaptive Digital Solutions - The New Approach to Customer Centricity

A couple of years ago, a very hot topic in the web design world was “Mobile First”. Luke Wroblewski originally conceived the term in 2009 as he witnessed an extreme increase in mobile web traffic, and anticipated that mobile traffic would surpass desktop web traffic in the upcoming years. 1,335 more words


3 Things That Need to Happen in Pharma for Customer-Centricity to Work

3 Things That Need to Happen in Pharma for Customer-Centricity to Work

Anyone who’s recently been to a conference, summit, pitch, health Meetup, or simply uses the internet, has surely heard of this thing we call customer-centricity. 858 more words

Social Media

How Customer-Centric Is Your Business?

I’m sure many of you have seen and heard lots about why you need to pivot your business away from being focused on delivering products/services to a much more customer-centric approach. 1,475 more words

Customer Lifetime Value

Why Your Business Needs Customer Lifetime Value

Ever heard of customer lifetime value (often referred to as LTV or CLTV)? Have you used LTV in your business? If you answered no to these questions then I suggest you keep reading. 1,543 more words

Customer Lifetime Value

I've seen the future of customer centric marketing... and its gamified.

At yesterday’s excellent BIMA Breakfast Briefing I joined agencies PhD and We Are Social to debate the future of customer centric marketing. You’d be hard pressed to have come away without recognising the massive impact gamification can have for data led marketing. 373 more words


Studying Consumer Behavior Makes Content Marketing Customer Centric

2.2 million blogs devoted to raising backyard chickens

No one read My City Chickens. I have to admit, my goal in writing that blog was simply to document the process. 404 more words

Minneapolis / St. Paul Marketing