Tags » Customer-Centricity

The profitability of customer-centricity

There is sheer power in a strategically crafted master brand. Not only can it be used as a guide for all your brand communications, but the brand intelligence invested in it can be leveraged to completely transform your business. 1,037 more words

Brand/Advertising, Australia

It costs you six to seven times more to acquire new customers

The cost of sales will always be higher selling to new customers compared with current customers. Research shows that it costs you up to six to seven times… 365 more words

Dynamics CRM

Take a Walk in Your Customer's Shoes

Note: The following is a guest post from Thomas Shields, Vice President, Marketing Program Delivery, BancVue.

An Empathic Challenge To Your Customer Journey!

All of us want to delight our customers, engage their interest and drive true customer loyalty. 699 more words


Why you need personalised customer relationships.

Only a customer-centric strategy that combines technology and data can deliver sustainable opportunities for businesses to drive top-line growth through continuously more personalised data-driven marketing strategies. 259 more words

Dynamics CRM

Why smashing hierarchy and driving collaboration is essential to customer experience

When Dr David Cooke was appointed managing director of Konica Minolta in Australia he was faced with a culture of strict hierarchy, strong silos and task oriented behavior.  481 more words

Kunnen verzekeraars de concurrentie van Google, Amazon, Facebook en Alibaba aan?

Kunnen verzekeraars de concurrentie van Google, Amazon, Facebook en Alibaba aan?

De wereld waarin we leven en werken is in een periode van een exponentiele verandering. 750 more words

Customer Centricity

CIO 2020: Customer 'enablement'

The name of the game for today’s business is Customer “Centricity”.  A business should move away from touting its wares, but market (and sell) what the customer need. 217 more words