Tags » Customer-Centricity

What's Your Value Proposition?

Imagine for a moment how the following scenarios would play out for your business.

Scenario #1

You’ve been looking forward to attending the chamber of commerce dinner in your region for a number of weeks. 2,423 more words


Aviva wins on customer service

I was on the ‘phone to Aviva earlier.

Talking to their Life Insurance team about a policy.

They were very helpful.

“Is there anything else they could help me with?” they ask. 349 more words

Marketing Strategy

Problem Space, Solution Space, and Tunnel Vision

"Sir Roland tried to convince skeptics of the potential of his lightweight mini-shield": Glen Baxter. #NoEstimates? http://t.co/NajplvXPpE

Peter Kretzman (@PeterKretzman) January 14, 2015…

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Architectural Practice

Taking A Deeper Look At Customer-Centricity: Is It All Goodness?

Today, let’s take a deeper look at customer-centricity. Why? To get a better appreciation of what this term signifies. And importantly what it does not signify.   1,612 more words

Customer Centricity

What Has Motive Got To Do With Customer Loyalty?

More than once and by more than one ‘customer guru’ I have been accused of bringing moral considerations into an arena where moral considerations do not belong. 548 more words

Customer Centricity

#ShadowSocialMedia or Why Won't People Use the Product the Way They're Supposed to

Scott Berkun dislikes the way people are using images to bypass Twitter’s 140 character limit:

The trend on twitter of taking images of paragraphs of text to send them around is backwards - here's why …

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Architectural Practice

Customer / Leadership: What Is The Access To Cultivating Greatness?

It is the time of the year that many are pushing out their predictions for 2015. I am not in that business: I lack a crystal ball.   769 more words

Customer Service