Tags » Customer-Centricity

What Is The Access To Innovation Including CX Innovation?

Some time ago I found myself in a workshop listening to and observing that which was occurring. As time flowed onwards and my existence kept ebbing away, i found myself sad, deflated. 495 more words

Leadership / Change / Transformation

Fixing IT - Credible or Cassandra?

In Greek mythology, Cassandra was a princess of Troy who possessed the gift of prophecy, but was cursed never to be believed. I was reminded of the story by a tweet from Peter Kretzman: 418 more words

Management And Governance

The profitability of customer-centricity

There is sheer power in a strategically crafted master brand. Not only can it be used as a guide for all your brand communications, but the brand intelligence invested in it can be leveraged to completely transform your business. 1,037 more words

Brand/Advertising, Australia

It costs you six to seven times more to acquire new customers

The cost of sales will always be higher selling to new customers compared with current customers. Research shows that it costs you up to six to seven times… 365 more words

Dynamics CRM

Take a Walk in Your Customer's Shoes

Note: The following is a guest post from Thomas Shields, Vice President, Marketing Program Delivery, BancVue.

An Empathic Challenge To Your Customer Journey!

All of us want to delight our customers, engage their interest and drive true customer loyalty. 699 more words


Why you need personalised customer relationships.

Only a customer-centric strategy that combines technology and data can deliver sustainable opportunities for businesses to drive top-line growth through continuously more personalised data-driven marketing strategies. 259 more words

Dynamics CRM

Why smashing hierarchy and driving collaboration is essential to customer experience

When Dr David Cooke was appointed managing director of Konica Minolta in Australia he was faced with a culture of strict hierarchy, strong silos and task oriented behavior.  481 more words