Blogs about: Customer Communities
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Engagement Paradigm: Just relax, be yourself, and have fun.
With all this talk of lateral vs. vertical action, depth vs. breadth of engagement, community managers, what Twitter “followers” are and aren’t, the conversation can quickly get a li… more →
The BrandBuilder Blog
Customer Communities drive B2B sales!
Richard Cost wrote 1 week ago: Customer Communities are nothing new! Variations of Customer Communities have been utilized for quit … more →
Customer Competencies, Co-Creation, and Brand Communities
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Larry Irons wrote 1 month ago: Courtesy of Wonderfully Complex's photostream on flickr. Word of mouth communities and network … more →
Validating Customer Communities
Larry Irons wrote 2 months ago: Courtesy of mtsofan's photostream on flickr. I’ve known Steve Finikiotis over at Touchpoin … more →
Social Media Communities
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Mark Tamis wrote 2 months ago: About a week ago John Moore @JohnFMoore put his stake in the ground on what Social Support Communiti … more →
Think Global, Act Local - International Peer Community Contributions
Mark Tamis wrote 3 months ago: The very promising field of Social CRM has been using english as its lingua franca to discuss and ex … more →
Informal Learning in Health Care 2.0
Larry Irons wrote 3 months ago: Update: The presentations from Transform are now available online. Take some time and listen to thes … more →
Engagement Paradigm: The Breadth vs. Depth question
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Olivier Blanchard wrote 6 months ago: Yesterday, we redefined the term “follower” on Twitter and in doing so, discovered that … more →
CMR as a Precursor of VRM
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Larry Irons wrote 6 months ago: Vendor Relationship Management (VRM) is a term used by Doc Searls and other members of ProjectVRM to … more →
Real Social Media R.O.I. - Part 4: FRY Metrics
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Olivier Blanchard wrote 6 months ago: Before I wrap this Social Media ROI discussion together for you with a neat little bow, I have to gi … more →
Getting back to real R.O.I. - Part 2
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Olivier Blanchard wrote 7 months ago: Yesterday, we talked about the importance of being able to discuss real R.O.I. with a decision-maker … more →
Stop selling "Social Media" and start selling results.
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Olivier Blanchard wrote 7 months ago: Fact: Even after you’ve talked to them at length about it, most of the decision-makers you are … more →
A prosumer / co-creation 2 x 2: engagement focus, locus of value creation
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denisbhancock wrote 7 months ago: I’ve been looking at a variety of potential frameworks in relation to the topic of prosumerism … more →
Social Media, Word of Mouth, and the Cynefin Framework
Larry Irons wrote 7 months ago: The Cynefin Framework As noted in a previous post, the promises made by brands are increasingly judg … more →
Grassroots vs. The Volcano
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Olivier Blanchard wrote 10 months ago: Ripped from Corante’s editorial page THREE YEARS ago (when Social Media wasn’t a word ye … more →
Engagement is not a campaign: Learn to become a P2P Business.
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Olivier Blanchard wrote 10 months ago: Above and below: Some revamped slides from Monday’s presentation. These two companion messages … more →
Recap of Social Media Club Greenville's 2nd Super Monday
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Olivier Blanchard wrote 10 months ago: Hey look, it’s me! And a fully stocked bar! (Thanks to Jim O’Donnell for the awesome pho … more →
Dance with your customers.
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Olivier Blanchard wrote 10 months ago: The story of your relationship with your customers should read like what’s going on in Pho … more →
Open Innovation at Procter & Gamble's Social Media Lab?
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Larry Irons wrote 10 months ago: P&G Social Media Lab As part of an overall critique of self-oriented approaches to innovation, S … more →
Discovered On Twitter
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Olivier Blanchard wrote 11 months ago: I run into so much great content on Twitter that I have decided to start posting some of it right he … more →
