Blogs about: Customer Communities

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Engagement Paradigm: Just relax, be yourself, and have fun.

With all this talk of lateral vs. vertical action, depth vs. breadth of engagement, community managers, what Twitter “followers” are and aren’t, the conversation can quickly get… more →

The BrandBuilder Blog

Engagement Paradigm: The Breadth vs. Depth question — 19 comments

Olivier Blanchard wrote 1 month ago: Yesterday, we redefined the term “follower” on Twitter and in doing so, discovered … more →

Tags: 2009, account planning, brand culture, brand ownership, Brand Planning, brand relevance, Brand Strategy, building value, Communication

CMR as a Precursor of VRM — 6 comments

Larry Irons wrote 1 month ago: Vendor Relationship Management (VRM) is a term used by Doc Searls and other members of ProjectVRM to … more →

Tags: Community 2.0, Customer experience, Social Networks, customer community, Customer Managed Relationships, experience design, Personalization, social network, social networking

Real Social Media R.O.I. - Part 4: FRY Metrics — 22 comments

Olivier Blanchard wrote 1 month ago: Before I wrap this Social Media ROI discussion together for you with a neat little bow, I have to gi … more →

Tags: 2009, account planning, Advice, being the best, brand consciousness, brand insights, Brand Planning, Brand Promise, brand relevance

Getting back to real R.O.I. - Part 2 — 16 comments

Olivier Blanchard wrote 1 month ago: Yesterday, we talked about the importance of being able to discuss real R.O.I. with a decision-maker … more →

Tags: Brand Planning, Customer relationship, brand insights, Brand Strategy, account planning, Customer Service, Context, Customer experience, building value

Stop selling "Social Media" and start selling results. — 3 comments

Olivier Blanchard wrote 2 months ago: Fact: Even after you’ve talked to them at length about it, most of the decision-makers you ar … more →

Tags: Brand Planning, Customer relationship, Brand Strategy, Customer experience, building value, Communication, Business, Community, Social Media

A prosumer / co-creation 2 x 2: engagement focus, locus of value creation — 1 comment

denisbhancock wrote 2 months ago: I’ve been looking at a variety of potential frameworks in relation to the topic of prosumerism … more →

Tags: Social Media, Marketing, Wikinomics, prosumerism, Prosumers, Co-creation, Communities, 2x2

Social Media, Word of Mouth, and the Cynefin Framework

Larry Irons wrote 2 months ago: The Cynefin Framework As noted in a previous post, the promises made by brands are increasingly j … more →

Tags: Customer experience, experience design, Social Media, Social Networks, Brand, Co-creation, Community, customer experience management, cynefin framework

Grassroots vs. The Volcano — 6 comments

Olivier Blanchard wrote 4 months ago: Ripped from Corante’s editorial page THREE YEARS ago (when Social Media wasn’t a word y … more →

Tags: Brand Planning, Customer relationship, Brand Ambassadors, brand relevance, Brands, Brand Strategy, account planning, Customer experience, marketing leadership

Engagement is not a campaign: Learn to become a P2P Business. — 6 comments

Olivier Blanchard wrote 5 months ago: Above and below: Some revamped slides from Monday’s presentation. These two companion message … more →

Tags: B2B, Brand Ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, commitment, Communication, Community

Recap of Social Media Club Greenville's 2nd Super Monday — 5 comments

Olivier Blanchard wrote 5 months ago: Hey look, it’s me! And a fully stocked bar! (Thanks to Jim O’Donnell for the awesome ph … more →

Tags: Communication, Community, competitive edge, Conversations, Culture, Customer experience, Customer relationship, Differentiation, engagement

Dance with your customers. — 9 comments

Olivier Blanchard wrote 5 months ago: The story of your relationship with your customers should read like what’s going on in Pho … more →

Tags: being fearless, being the best, Brand Ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand relevance

Open Innovation at Procter & Gamble's Social Media Lab?

Larry Irons wrote 5 months ago: P&G Social Media Lab As part of an overall critique of self-oriented approaches to innovation, S … more →

Tags: Innovation, Social Media, User Experience, Open Innovation, PG, Procter & Gamble, self-oriented innovation, Social Media Lab, user experience

Discovered On Twitter — 3 comments

Olivier Blanchard wrote 6 months ago: I run into so much great content on Twitter that I have decided to start posting some of it right h … more →

Tags: Customer relationship, brand relevance, Creative Types, Brands, account planning, blogs, Creativity, brand consciousness, twitter

eLearning 2.0, Social Media, and Co-Creation of Learning Content — 1 comment

Larry Irons wrote 6 months ago: As a previous post noted, assessing the business value of instructional design involves more than me … more →

Tags: Collaboration, E-learning 2.0, Innovation, learning experience, Social Networks, Co-creation, E-learning, eLearning, eLearning 2.0

To Tweet or not to Tweet: Why are so many major brands still not on Twitter? — 34 comments

Olivier Blanchard wrote 7 months ago: It hadn’t occurred to me until late last week, but most major brands still haven’t figu … more →

Tags: Adaptation, Brand Ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, Brand Strategy, commitment, Communication

Social Media is not the holy grail. Relax and get some perspective already. — 12 comments

Olivier Blanchard wrote 7 months ago: http://wray-mccann.com Before you get all wrapped up in social media strategy talk, stop what you … more →

Tags: Customer relationship, Evolution, social network, Society, engagement, social networking, Social Media, Conversations, Corporate Culture

Why no successful business is an island. — 3 comments

Olivier Blanchard wrote 7 months ago: The value of communities to the well-being and growth of businesses and organizations which serve t … more →

Tags: Change Agent, change, Customer relationship, Brand Ambassadors, brand relevance, brand ownership, Business thinkers, client partnerships, Anthropology

Considering Social Media's Business Value — 5 comments

Larry Irons wrote 7 months ago: A month ago, Don Bartholomew asked the question, “Is 2009 the Tipping Point for Social Media … more →

Tags: Brands, Innovation, Social Media, Web 2.0, Add new tag, ROI, social media marketing, tipping point, VRM

Deep Metaphor: Exploring the Say-Mean Gap in Design Research — 2 comments

Larry Irons wrote 7 months ago: In recent posts I discussed different gaps, from the community gap in particular to the encompassin … more →

Tags: Brands, experience design, Innovation, User Experience, Brand, Community, engagement, groundswell, IA


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