Tags » Customer Data Marketing

Chasing The Customer ... Does Amazon Have Alternatives to Buying Sears?

Does Amazon Have Alternatives to Buying Sears?

My good friend Richard Essigs sent along the following:

http://www.businessinsider.com/amazon-should-acquire-sears-2014-4

Basically it gives four reasons for Amazon to buy Sears. 515 more words

Customer Data Marketing

The Zettabyte Multiverse ... What Carver Mead Said

As we move into the intricacies of the Zettabyte Multiverse, we are learning something new — somethings that are not in our historic frame of reference — remember the following: 59 more words

Customer Data Marketing

Chasing the Customer ... How Big Is A Zettabyte?

The Zettabyte series is about the infinite possibility of creating customer value. Digital Technology promises to be the greatest source of information and offering innovation ever devised. 613 more words
Customer Data Marketing

Generational Marketing ... Oops - There Is No Mass Market!


 Generational Marketing

 What’s A Generation Anyway?

How Do Generations Differ?

      Different Marketing Strategies Required ?

No Mass Market?

For the first time in our American history, four generations will be in the workforce, side-by-side. 428 more words
Customer Data Marketing

Chasing the Customer ... How Big Data Helped a Big Retailer Grow Bigger!

To those that question the value of Big Data or any company’s ability to use Big Data, click here: http://wp.me/p3lbtW-2k

Big Data is being successfully used by many. 76 more words

Customer Data Marketing

Chasing the Customer ... Malls - Historical Anachronism ?

Will there be any shopping malls 15 years from now? No new enclosed shopping malls have been built in the U.S. since 2006. Will 30 to 50% of all Brick and Mortar stores close in the next 10 or 15 years? 61 more words

Customer Data Marketing

STORY ... 'shape-shifting' the retail space?

STORY

You’ve probably never heard of STORY, but it may represent the most intriguing story in retailing today!

Why?

STORY is the nascent idea that may well effectively ‘shape-shift’ the retail space. 723 more words

Customer Data Marketing