Blogs about: Customer Engagment
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Socialnomics Video - a fun "shift happens" style video for social media
I just looked at a very good short video making the case for the importance of Social Media in today’s world. it’s done ala the Shift Happens videos of a couple of years ago and you have t… more →
The Collaborative Marketer
Socialnomics Video - a fun "shift happens" style video for social media
John Kottcamp wrote 3 months ago: I just looked at a very good short video making the case for the importance of Social Media in today … more →
Market Researchers are the keymasters of loyalty
John Kottcamp wrote 4 months ago: I was thinking about loyalty the other day. I had just sat through a company presentation where we t … more →
RFIDs for People, it’s finally here
John Kottcamp wrote 8 months ago: Chipmaker, BrandChip Inc., announced that they have perfected a RFID chip that can be embedded in je … more →
The PI is Dead, Long Live the PI - Let's mourn the paper, but not the news
John Kottcamp wrote 8 months ago: Today was the last day I will get the Seattle Post Intelligencer on my doorstep in the morning. The … more →
For every role, many hats may be worn
John Kottcamp wrote 9 months ago: Microsoft just launched a new Web site last week called Office for Business, www.microsoft.com/offic … more →
High ROI Marketing Strategies for a Down Economy
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John Kottcamp wrote 10 months ago: high-roi-tips1Last night I had the opportunity to moderate a great panel discussion on the topic of … more →
B2B Recommendations for Turbulent Times
John Kottcamp wrote 1 year ago: I spend a lot of time with our clients figuring out the best strategy, the latest measurement tools … more →
Keeping Ahead or Keeping Pace with Customers
John Kottcamp wrote 1 year ago: I’m attending the Forrester Research Consumer Forum in Dallas this week. As usual with Forrester, th … more →
Is Integrated Marketing the same as Integrating Marketing?
John Kottcamp wrote 1 year ago: The other day I found myself in a heated discussion about integrated marketing. On the one side, it … more →
What is Agency2.0?
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John Kottcamp wrote 1 year ago: What is Agency2.0? Several of us at Ascentium have been working on the definition of for some time a … more →
The Future of eCommerce and The Customer Experience
John Kottcamp wrote 1 year ago: I’ve been thinking a lot about contemporary ecommerce customer experiences lately. Besides fixing th … more →
Ascentium named Partner of the Year by Microsoft. Why does that matter to a marketing services company?
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John Kottcamp wrote 1 year ago: This week Microsoft honored my company, Ascentium, with its prestigious “Partner of the Year” award … more →
