Tags » Customer Expectations

How Should You Respond to Negative Social Media Comments?

One of the main social media challenges for all companies is how to respond to negative comments. It is imperative that negative comments be tracked and understood. 182 more words
Part 3: Targeting Customers And Gathering Information

Video on Understanding and Marketing to the Long Island Consumer

Take a look at a recent interview I did with Fios1. There are lots of nice graphics, too.


Customer Expectations

How Brands Can Do Better on Vine

Vine is “the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.” It has about 50 million users, many of whom are teenagers, who are attracted to the six-second videos. 170 more words

Social And Digital Media

Clever Uses of Instagram

Instagram is a rapidly growing social media site, particularly among younger people:
It “is a fun and quirky way to share your life with friends through a series of pictures. 292 more words
Part 3: Targeting Customers And Gathering Information

Marketing Art at the J. Paul Getty Museum

The J. Paul Getty Museum, located in Los Angeles, Clifornia, is world renowned. Its mission is to: “inspire curiosity about, and enjoyment and understanding of, the visual arts by collecting, conserving, exhibiting, and interpreting works of art of outstanding quality and historical importance.” It “builds collections through purchase and gifts, and develops programs of exhibitions, publications, scholarly research, public education, and the performing arts that engage our diverse local and international audiences.” 115 more words

Social And Digital Media

"Retail Therapy" Myths

“Retail therapy” is the notion that some people shop as a stress reducer and/or as a way to avoid life’s tough issues.
As Amanda Page, theĀ Editor at… 74 more words
Part 3: Targeting Customers And Gathering Information