Tags » Customer Expectations

Are your policies customer friendly?

Two small businesses have hit the national news this week for the wrong reasons. A hotel in Blackpool charged customers £100 for leaving a negative review on Trip Advisor and… 517 more words

Small Business Advice

Ad Imagery Is Sometimes "Borrowed"

A lot of popular advertisements are based on themes or elements that are appropriated from other work, such as movies, TV shows, etc. Sometimes, this appropriation is done really well; other times, it is not. 181 more words

Social And Digital Media

How to Devise a Social Media Tactical Plan

Devising a tactical social media plan can be challenging. However, there are many free resources available to help in this endeavor. One such free resource is from Marketo. 49 more words

Social And Digital Media

Explaining the power of customer expectation: stories of splashing sinks, free tea and broken curtains!

Last week was as manic as they get for me. Prague, Oxford, London and Copenhagen were all on my itinerary in a mad, exciting and fruitful five days. 1,551 more words

Customer Experience

The Nature of Trust

While I was walking in the woods the other day, I chanced upon a family of white-tailed deer. The group of four appeared to be an adult female and three youngsters. 317 more words


Trendwatching: Asia, Latin and Central America, and Africa

Trendwatching.com puts out a lot of excellent multimedia information on what’s happening now — and where things are headed. As Trendwatching.com notes at its Web site: “We help 260,000+ subscribers and 1,200+ clients understand the new consumer and uncover innovation opportunities.” 40 more words


We NEED Customer Champions

In this digitally-connected era, where the very nature of word of mouth has dramatically changed, it is more important then ever to seek out and nurture true customer champions. 48 more words

Social Media