Tags » Customer Expectations

A Twitter Action Plan

Through Sprout Social, companies can “reach your audience across networks and promptly reply to your customers. Sprout makes it easy for teams to keep tabs on conversations and effectively engage at all times.” 70 more words

Social And Digital Media

What Works in B2B Marketing and Social Media

B2B Marketing annually produces a Social Media Benchmarking Report. This report is written in association with Circle Research; and it is designed to provide insight into social media trends and activities in B2B organizations. 11 more words

Social And Digital Media

Are your policies customer friendly?

Two small businesses have hit the national news this week for the wrong reasons. A hotel in Blackpool charged customers £100 for leaving a negative review on Trip Advisor and… 517 more words

Small Business Advice

Ad Imagery Is Sometimes "Borrowed"

A lot of popular advertisements are based on themes or elements that are appropriated from other work, such as movies, TV shows, etc. Sometimes, this appropriation is done really well; other times, it is not. 181 more words

Social And Digital Media

How to Devise a Social Media Tactical Plan

Devising a tactical social media plan can be challenging. However, there are many free resources available to help in this endeavor. One such free resource is from Marketo. 49 more words

Social And Digital Media

Explaining the power of customer expectation: stories of splashing sinks, free tea and broken curtains!

Last week was as manic as they get for me. Prague, Oxford, London and Copenhagen were all on my itinerary in a mad, exciting and fruitful five days. 1,551 more words

Customer Experience

The Nature of Trust

While I was walking in the woods the other day, I chanced upon a family of white-tailed deer. The group of four appeared to be an adult female and three youngsters. 317 more words