Tags » Customer Expectations

What Would YOU Do If You Won $100,000?

Well, this is not like winning a $100 million lottery. However, it is a good sum of money for us to have to spend. As marketers, we’d like to know if answers to this question differ by age group. 137 more words
Part 3: Targeting Customers And Gathering Information

What Would YOU Do If You Won $100,000?

Well, this is not like winning a $100 million lottery. However, it is a good sum of money for us to have to spend. As marketers, we’d like to know if answers to this question differ by age group. 137 more words

Opportunity

Trends in Online Shopping

As we have reported before (click here, for example), online retailing remains strong both in the United States and around the world.

Here is an infographic from… 34 more words

Opportunity

Ad Age's 2014 Hispanic Fact Pack

There are more than 55 million Hispanics in the United States, representing about 17 percent of the total U.S. population. As such, Hispanics represent an important — and growing — market segment for marketers. 27 more words

Opportunity

Young Guns Now Leading Burger King

For most of its history, Burger King has  lagged well behind McDonald’s in the fast-food burger wars. This is a major reason why the company has had 21 chief executive in the 60 years since Burger King’s founding. 286 more words
Customer Expectations

A New Focus for P&G

Procter & Gamble, the long-time world leader in consumer products and the leading global advertiser, is ready to embark on another new strategy. It has tried many tactics in recent years… 227 more words

Opportunity