Tags » Customer Expectations

5 milestones to Sourcing Excellence

“Sourcing excellence = professional knowledge + market knowledge + product knowledge” Jonathan Dutton

As per a recent study conducted by IACCM, 88% of Contract Management professionals indicate that improvement of the quality of the Requirements was the number one factor to improve contract performance in their organisations (

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Continuous Improvement

B2B Content Marketing: 2014 Benchmarks

Starfleet Media recently conducted a study on content marketing – The 2014 Benchmark Report on B2B Content Marketing and Lead Generation:

“While there was already good research out there on B2B content marketing (kudos to the Content Marketing Institute, in particular, for their outstanding work over the past 5 years), we found that there remained a number of unexplored areas that warranted further investigation. 144 more words

Opportunity

2014 Retail Operations Superstars

Retail Touchpoints recently released its Store Operations Superstar Awards 2014:
“Successful store operations improve the customer experience and ultimately, the bottom line. But today’s store operators are constantly juggling numerous challenges, from managing mobile technology to motivating employees.  74 more words
Customer Expectations

What Do Marketers Think of "Real-Time" Marketing?

Recently, Evergage – which delivers personalized messages in real time — surveyed marketers in 18 countries (the majority of from the U.S.) “to provide a snapshot of real-time marketing in 2014. 35 more words

Opportunity

Battle of the Internet Booking Engines

One-stop-online-shop marketing allows the retailer to reach it’s potential or current customers by reinventing the distribution of products (Middleton, 2001). Businesses should assess the characteristics of their online customers and the buying process in comparison to their traditional offline audience, linking the similarities between other websites, the products offered and their target markets.  1,437 more words

Customer expectations around busy online shopping events

I thought this was interesting considering the topic we just went through in tutes and so close to Fathers Day. Some people might buy presents for Mother’s Day or Father’s day but online shopping leading up to these days are busy none the less. 100 more words