Blogs about: Customer Interviews
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How much customer "capital" have you earned?
As a product manager, there is nothing more valuable than having concrete information about the market – customers, competitors, partners – all folks that influence the “external… more →
Product Management Tips by Gopal Shenoy
Marketing Sherpa article on Boulder Logic's quick, low cost customer interviews.
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Joshua Horwitz wrote 3 weeks ago: Recently I had the chance to talk with Marketing Sherpa about how Boulder Logic approaches customer … more →
Guest Post: The Yin-Yang of Product Management -- Market Sensing
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Michael Ray Hopkin wrote 4 months ago: Today’s post comes from Jim Holland. Jim’s passion is product management and product mar … more →
Loyalty Cards Getting Smarter Means Couponing May Be Getting Better
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csjedwar wrote 5 months ago: Kroger (the nation’s largest traditional grocery chain) and dunnhumby (the British data mining com … more →
How much customer "capital" have you earned?
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gopalshenoy wrote 5 months ago: As a product manager, there is nothing more valuable than having concrete information about the mark … more →
10 important questions to ask your customers - once you have their attention
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Maeve Naughton wrote 7 months ago: Now that you have your customer’s attention, what do you ask them? After years of talking to custo … more →
Customer Visit Success
uxdiva wrote 10 months ago: Boy have I been busy! My customer visits in the North East went swimmingly, but it was extremely hec … more →
Don't waste your customer's time on pointless research
pmonfre wrote 11 months ago: I’m a huge believer in polling your customers to uncover key insights into how they buy, what they t … more →
Five guidelines to prioritize feature requests
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gopalshenoy wrote 1 year ago: As a product manager, you are very likely to have more feature requests than what you can put out in … more →
You want to talk to customers - ask me, I was a customer once ...
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gopalshenoy wrote 1 year ago: Have you heard this one before – I have – internal pundits claiming they know what the m … more →
Where do your customers get information?
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gopalshenoy wrote 1 year ago: When interviewing customers to determine their needs, take the time to also ask them where they get … more →
Passion vs. decibels
gopalshenoy wrote 1 year ago: In my product management career, I have always had some users who were more vociferous than most of … more →
Avoid excuses for not conducting customer visits
gopalshenoy wrote 1 year ago: Customer visits have always been one of my pet subjects because the only way I have learned to deliv … more →
Pain points vs. Requirements
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gopalshenoy wrote 1 year ago: I was involved in a conversation last week where we were trying to unearth customer pain points. One … more →
Voice of the customer - Tip#7 - Tackling the language barrier
gopalshenoy wrote 1 year ago: Unless your product is used only in the US, you as a product manager should make sure that you are l … more →
Voice of the customer Tip #6 - Don't listen to the same voice
gopalshenoy wrote 1 year ago: You have decided to get out of your office and embark on the journey of discovering unmet needs of c … more →
How true is this in your company?
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gopalshenoy wrote 2 years ago: I have found this picture to be very hilarious and after having talked to different people working i … more →
Voice of the Customer Tip #4 - Practice active listening
gopalshenoy wrote 2 years ago: Customers are wishing someone would listen to their needs and concerns, as opposed to talking to the … more →
Voice of the Customer - Tip #3 - Five Why's
gopalshenoy wrote 2 years ago: It is very typical while talking to customers that they ask you for a very specific enhancement. As … more →
Voice of the Customer Tip#2 - Role of Explorer
gopalshenoy wrote 2 years ago: As a product manager, you could be asked to visit customers to help close a sales deal or to trouble … more →
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