Blogs about: Customer Lifecycle

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Driving ROI from Awareness to Advocacy

Deepika Bajaj wrote 4 weeks ago: Tips for B2B Marketing with Video 1. Identify stages in your customer lifecycle where you can use vi … more →

Tags: SEM, B2B Marketing, Online Video Marketing, Video content

Organization design: functional or phase based departments?

Jame-Ane Ervin wrote 1 month ago: So I was pondering the other day about how organizations are sectioned off.  Most organizations are  … more →

Tags: At Work, B2B Marketing, Customer Acquisition, Customer Retention, Customer Service, Opinions, Business Management, leadership, organization structure

Enhancing customer experience through social networks1 comment

Andrew Webb wrote 3 months ago: The increasing number of social networks and platforms being used is offering different channels for … more →

Tags: Customer experience, social networking, Customer Service, Optaros, salesforce.com, social network, twitter

High ROI Marketing Strategies for a Down Economy1 comment

jkottcamp wrote 5 months ago: high-roi-tips1Last night I had the opportunity to moderate a great panel discussion on the topic of … more →

Tags: Ascentium, Blogroll, Closed Loop Marketing, CMO, community marketing, Customer Engagment, Integrated Marketing, Interactive Agency, Marketing

Not Your Customer2 comments

rsomers wrote 11 months ago: The Sales team is not your customer. Customer Support is not your customer. Finance and Accounting … more →

Tags: Marketing, Business, product marketing, Customer Centric, Customer Focus, Customer-Centric Marketing, Teamwork, internal customer, customer teamwork

When CRM works, it’s all about aligning Marketing, Sales and Service, in other words, the customer lifecycle. But is it about the customer?1 comment

jkottcamp wrote 1 year ago: I was busy preparing for a conversation with a client about the importance of building a solid strat … more →

Tags: Marketing, Web 2.0, Web Marketing, Strategy, Integrated Marketing, Interactive Agency, CRM, Customer Relationship Management, lifetime customer value

How Long Is A Customer Lifecycle?

emailmarketingfeedadmin wrote 1 year ago: http://blogs.mediapost.com/email_insider/?p=567 mediapost.com – IF YOU ARE LIKE MOST people, … more →

Tags: eMail Marketing, Lifecycle


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