Blogs about: Customer Needs
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Prevent your development team from turning into "blind men"
Involve them in exactly ONE customer interaction whether it is a customer visit or a customer phone call! Not more, not less, exactly ONE and you as a software product manager would have done them the… more →
Software Product Manager
Too much resistance? Maybe you have the wrong product.
Ken Justice wrote 2 weeks ago: Do you find yourself peddling your product day in and day out, continually trying to convince people … more →
Today's Customer
tonysignorelli wrote 3 weeks ago: Today’s customer, whether it is B2B or B2C, is a much more savvy customer than they were recently. A … more →
Understand Your Client
tonysignorelli wrote 1 month ago: The comments I posted the other day are only possible if you can really understand the client, their … more →
Sesame Street Marketing in my Coffee
chiefoutsider wrote 1 month ago: “One of these things is not like the others, One of these things just doesn’t belong, Ca … more →
Social Media Revisited
Glenn Laudenslager wrote 1 month ago: I’m not even sure that’s the right title for this post. It seems like everything we do n … more →
The pointbreak of a live demo & product launch
Nick Barker wrote 1 month ago: There’s been much talk of demo’s and launches over the last month with TechCrunch50 and … more →
NYT: Cultural Impact of Economic Meltdown
210davidmarquez wrote 1 month ago: We discussed this concept briefly in class: will people’s lifestyle choices and options perman … more →
Random Acts of Kindness Lead to a Great Brand
David Friedman wrote 1 month ago: As many of my friends know, I have a favorite watch. It’s a Tutima FX UTC, a chronograph which displ … more →
Tag Tennis market scenarios
Sally Relton Shakespeare wrote 2 months ago: organization space customer need sport event management company ground outside stadium pre-event ent … more →
A Few Barbershop Thoughts on Customer Service
Tim Kubiak wrote 2 months ago: A Few Barbershop Thoughts on Customer Service A Few Barbershop Thoughts on Customer Service By Tim K … more →
Your Customer / Your Partner
Ken Justice wrote 2 months ago: Have you ever had a great idea for a product, but just didn’t know how to get started? Maybe … more →
Do you REALLY understand your customer's needs?
Ken Justice wrote 3 months ago: You probably would react with a “yes.” But please think about it for just a minute and … more →
The Never Ending SaaS/Web App development Story
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Nick Barker wrote 3 months ago: The development of a new SaaS /Web app often takes longer than you want or expect. The problem is th … more →
A Template for Evaluating a Business Case and a Prescript for Good Marketing
David Friedman wrote 3 months ago: Many of those who follow me through LinkedIn or who have heard me speak, know that I am part of the … more →
Know Thy Customer
tonysignorelli wrote 4 months ago: I am always astonished at how many companies know a lot about their customers collectively, but neve … more →
Prevent your development team from turning into "blind men"
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gopalshenoy wrote 4 months ago: Involve them in exactly ONE customer interaction whether it is a customer visit or a customer phone … more →
7 Things To Do in the Next 7 Days -- Part One
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Glenn Laudenslager wrote 4 months ago: It’s a crazy time to be a marketer. So much to do, so much to learn, so much to stay on top of … more →
WHAT DO CUSTOMERS REALLY WANT?
Kimberly Hellstrom wrote 5 months ago: By Paul Brown Here’s How to Find Out It has always been important to be close to your customers, but … more →
Complex Market Engagement Process - Step 3
tonysignorelli wrote 5 months ago: Once you document the buying process, criteria, and customer concerns, things get very interesting f … more →
