Blogs about: Customer Needs
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Do your customers know?
How often have your customers asked you for functionality that you already have in your product – functionality you have had in the product for a year or two? I have had this happen often enough… more →
Product Management Tips by Gopal Shenoy
7 Things To Do in the Next 7 Days -- Part One
Glenn Laudenslager wrote 2 days ago: It’s a crazy time to be a marketer. So much to do, so much to learn, so much to stay on top of … more →
WHAT DO CUSTOMERS REALLY WANT?
Kimberly Hellstrom wrote 2 weeks ago: By Paul Brown Here’s How to Find Out It has always been important to be close to your customers, but … more →
Complex Market Engagement Process - Step 3
tonysignorelli wrote 3 weeks ago: Once you document the buying process, criteria, and customer concerns, things get very interesting f … more →
The Complex Market Engagement Process
tonysignorelli wrote 1 month ago: The appropriate goal for any company trying to sell into complex markets or succeed with complex sal … more →
Closing the Gap
tonysignorelli wrote 1 month ago: As business becomes more global, more complex, and larger, complex markets and complex sales situati … more →
Know Your Market
tonysignorelli wrote 1 month ago: When market intelligence is too narrow because it is based on the traditional models for market rese … more →
Customer is always right
Iaax Page. Internet, software, marketing and sales. wrote 1 month ago: Sales articles main image Customer is always right, it is our job to help them discover what they wa … more →
Marketers need to prepare themselves for change- embrace it!
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David Friedman wrote 1 month ago: I read about a survey from Pat LaPointe that indicated that 27% of marketers suck!!! Yep. That is w … more →
Do your customers know what they want ?
kvadrevu wrote 1 month ago: Conventional thinking states that one of the fundamental challenges a marketer faces is to understan … more →
Volvo/ Ford split, and strategic product safety concerns.
210davidmarquez wrote 1 month ago: With Ford’s pending split from Volvo, long seen as the global auto industry leader in vehicle … more →
More on the Buying Decision
tonysignorelli wrote 1 month ago: One can easily imagine the problem for traditional market research and product launches. As I mentio … more →
The Future of Content, Part 2
Glenn Laudenslager wrote 1 month ago: In a recent post, I discussed how marketers have a role in the future of content. Sitting here on ye … more →
The Big Gap - continued
tonysignorelli wrote 1 month ago: This typical business activity usually leads to success. It is appropriately focused and directed on … more →
Key Questions for Complex Markets
tonysignorelli wrote 2 months ago: In complex markets, there also exists a set of key questions to address. Again, the work focuses in … more →
Seven Questions for Complex Sales
tonysignorelli wrote 2 months ago: The first four phases of the Signorelli process are key to addressing complex sales. Sometimes, talk … more →
Do your customers know?
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gopalshenoy wrote 3 months ago: How often have your customers asked you for functionality that you already have in your product … more →
Position your Company: Do it or it will be done for you
shelleywilson wrote 4 months ago: First of all, you must take the time to knowingly position your company. You can’t overlook i … more →
Become a product manager only if .....
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gopalshenoy wrote 5 months ago: Here is a question I received the other day – “I am a business analyst now in product ma … more →
How much customer "capital" have you earned?
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gopalshenoy wrote 5 months ago: As a product manager, there is nothing more valuable than having concrete information about the mark … more →
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An 
Brainchild
