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Blogs about: Customer References

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Getting the Most Out of Your Customer References

Joshua Horwitz wrote 4 days ago: We all know that getting positive references from a customer can be a challenge, no matter how great … more →

Tags: Program Tips, customer reference management, customers, reference program

14 Steps to Running a Customer Reference Program 1 comment

Maeve Naughton wrote 2 weeks ago: For those starting a customer reference program or those who have been tasked to take over a referen … more →

Tags: Customer Loyalty, Customer Satisfaction, Marketing, reference program, 14 steps to running a customer reference program, Big Sky Communications, boulder logic, Customer Reference Handbook

Letting Customers Explain Your Technology to the Marketplace: Red Hat Does it Well

dschmidt14 wrote 2 weeks ago: Letting your customers do the talking, endorsing you by describing their application of your product … more →

Tags: Content-Inspired Conversations, B-to-B Social Media Technology, B-to-B Case Studies, Tech Sector Thought Leadership, B-to-B Marketing, B-to-B Social Media, BtoB social Media, Website Content, Red Hat

“Things to Think About” for the Reference Professional

Maeve Naughton wrote 2 weeks ago: #crlp When you tell a customer you’re going to do something, do it. “Things to Think About” fo … more →

Tags: Customer Loyalty, Customer Satisfaction, Marketing, reference program, #crlp, customer reference and loyalty professionals, things to think about for the reference professional

Who Did You Eat With Today?

Maeve Naughton wrote 3 weeks ago: I recently finished the book “Never Eat Alone: And Other Secrets to Success, One Relationship at a T … more →

Tags: Customer Loyalty, Customer Satisfaction, Marketing, reference program, Customer relationship, Keith Ferrazzi, Never Eat Alone, Who's Got Your Back?

Guest Post: Think Small1 comment

Joshua Horwitz wrote 3 weeks ago: In this economic downturn our budgets are shrinking and we are all trying to stretch each dollar. It … more →

Tags: Program Tips, customer interviews, customers, Quotes, testimonials

Join Us For The Upcoming Boston Customer Reference User Group Meeting

Joshua Horwitz wrote 1 month ago: We would like to invite you to join us at the next meeting of the Boston Customer Reference User Gro … more →

Tags: Program Tips, What's Happening?, customer reference management, Events

Reasons to Create a Customer Reference Portal

Joshua Horwitz wrote 1 month ago: Here are three of the main reasons folks get serious about automating customer reference management. … more →

Tags: Program Tips, automation, Customer Reference Portal, Software, Tools

More Asking Customers For Quotes...

Joshua Horwitz wrote 2 months ago: Here are five more tips for collecting quotes from your customers to support your customer reference … more →

Tags: Program Tips, Customer Marketing, customers, Quotes, Reviews

Why Running a CRP Isn't Like Starbucks - and That's Okay

Maeve Naughton wrote 2 months ago: Go into a Starbucks any day of the week and you’re bound to hear someone order some crazy concoction … more →

Tags: Customer Loyalty, Customer Satisfaction, Marketing, reference program, customer reference program, Marketing reference, sales reference, sales references, setting expectations

More on Tough Questions from ESBCON8

leifdavidsen wrote 2 months ago: So following up on yesterday’s first Tough Question from ESBCON8, lets move to the 2nd questio … more →

Tags: BPM, eda, ESB, ESBCON8, .ilog., WebSphere, WebSphere Business Events, WebSphere Message Broker

Is Your Largest Customer Your Most Important One?

Maeve Naughton wrote 2 months ago: I was asked to guest blog on the Boulder Logic blog for today so check it out and let me know your t … more →

Tags: Customer Loyalty, reference program, Marketing, Customer Satisfaction, boulder logic

Guest Post: Is Your Largest Customer Your Most Important One?

Joshua Horwitz wrote 2 months ago: Maeve Naughton is an expert in the field of customer references and loyalty, and we are lucky to hav … more →

Tags: customers

“Things to Think About” for the Reference Professional

Maeve Naughton wrote 3 months ago: #crlp It’s okay to admit that you made a mistake. Customers prefer honesty over you trying to cover … more →

Tags: Customer Loyalty, reference program, Marketing, Customer Satisfaction

Stop The Firedrill And Jump Start The Sales Reference Process

Joshua Horwitz wrote 3 months ago: With this challenging economy custom reference management continues to get increased attention. Our … more →

Two Minute Check with Customers…Priceless

Maeve Naughton wrote 3 months ago: Have you ever used a customer for a reference and then forgotten about them? You later give their na … more →

Tags: Customer Loyalty, reference program, Marketing, Customer Satisfaction

“Things to Think About” for the Reference Professional

Maeve Naughton wrote 3 months ago: #crlp Don’t forget to thank your customers! “Things to Think About” for the Reference Professi … more →

Tags: Customer Loyalty, reference program, Marketing, Customer Satisfaction

How to ask for customer quotes3 comments

Joshua Horwitz wrote 3 months ago: Customer quotes are one of the staples of customer evidence.  But how do you go about getting custom … more →

Tags: Program Tips, Quotes, Referals, Reviews, testimonials

The Purse of Loyalty1 comment

Maeve Naughton wrote 3 months ago: Human nature makes us let everyone know when we aren’t happy about a company, yet, rarely do we say … more →

Tags: Customer Loyalty, Customer Satisfaction, Marketing, reference program, 000”, Angry Customers Tell 3, hand written thank you note, kate spade, pete blackshaw


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