Tags » Customer Research

The use of “You” in international marketing communications

In the US, marketing communicators have a love affair with the word “you”. They find it direct, appealing, and attention-grabbing – all excellent traits in a successful communication. 396 more words

Customer Research

The need to change visuals in translated marketing collateral

Marketing collateral, such as ads, web pages, tradeshow displays, and product packaging, is usually a careful blend of text and visuals. The two elements work together to produce one or more of the following: 536 more words

Customer Research

Is a picture worth a thousand words in European advertising?

Most US marketers invest a great deal of time, research, and effort in developing visual imagery for their marketing communications. The driving factor behind this effort is the idea that a communication piece has only a few seconds to capture a user’s attention and an image can convey messages both strongly and quickly. 368 more words

Customer Research

The five consumption values of consumers

When a consumer is evaluating an item for purchase, she is quickly, but systematically, working her way through a mental list of consumption values (functional, social, emotional, epistemic, and conditional) to determine if the item fits all her criteria. 615 more words

Customer Research

Presenting www.symbi.nyc

Greetings, Symbi readers!

We are happy to report that we have made some big strides this last week – notably:

1) Moving from Seattle to NYC, in order to get closer to our users and immerse ourselves in the NYC rooming environment (We have a new roommate ourselves!) 412 more words