It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C). This was done (I assume), to separate specialties, audiences and segments in an effort to more highly target the groups of people who ultimately would consume a… 542 more words
Tags » Customer Research
For the first time in 20 years, the FDA has proposed changes to its Nutrition Facts food labels. In the FDA’s new designs, several important food stats have been enlarged, and some have even been recalculated in accordance with the actual serving sizes Americans eat today, The New York Times… 351 more words
Most of the debate between marketing communication standardization vs. globalization normally deals with advertising (print or radio/television media). However, as consumer usage of the Internet becomes more sophisticated, and as a company website becomes the core of an integrated marketing communication plan, marketers are increasingly questioning whether their websites should be standardized or localized as well. 307 more words
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