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Do You Need a Style Guide? Answer: Yes

It’s a simple question: Do you need a style guide? And it has a simple answer: Yes. Any brand, company, blog or webpage that wants to create and maintain consistency and a professional feel should have a style guide. 1,173 more words

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Millennials and Brands | Millennials Are a Mystifying Generation

Millennials, individuals aged 18 to 33, are a less religious, home buying, bank hating, selfie loving, liberal and mystifying generation. Just when it seems as though the… 549 more words

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There Is No More B2B or B2C: There Is Only Human to Human (H2H)

It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C). This was done (I assume), to separate specialties, audiences and segments in an effort to more highly target the groups of people who ultimately would consume a… 542 more words

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FDA redesigns nutrition labels to reflect how Americans actually eat

For the first time in 20 years, the FDA has proposed changes to its Nutrition Facts food labels. In the FDA’s new designs, several important food stats have been enlarged, and some have even been recalculated in accordance with the actual serving sizes Americans eat today, The New York Times… 351 more words

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High End User Experience Testing on a Budget

I can’t get over how far user experience testing has come!  About ten years ago or so a friend of mine actually had a facility where she conducted user experience testing on web sites.   404 more words

Customer Research

Why localize a website?

Most of the debate between marketing communication standardization vs. globalization normally deals with advertising (print or radio/television media). However, as consumer usage of the Internet becomes more sophisticated, and as a company website becomes the core of an integrated marketing communication plan, marketers are increasingly questioning whether their websites should be standardized or localized as well. 307 more words

Customer Research

How to improve your current advertising strategy

Advertising is a complex process; the idea is to build a creative that connects with potential buyers. It must be creative while staying grounded in the real world. 616 more words

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