Tags » Customer Research

Thinking about kicking off some research? Ask yourself these questions first!

Guiding research decisions

Asking yourself the following questions will really help you identify the validity of undertaking any research project. It’s always a good idea to question thoroughly at this stage to ensure you don’t get yourself into difficulties later. 180 more words

User Research, Attitude, and Behaviour #UserResearch

An excellent user research video by Tomer Sharon, UX Research at Google.

The insight and data he uses to discuss the principles of research, really help clarify the importance of doing user research well. 7 more words


Nielsen: Doing Well By Doing Good

55% of global respondents in Nielsen’s corporate social responsibility survey were willing to pay extra for products and services from companies committed to positive social and environmental impact—an increase from 45% in 2011.   82 more words

Sustainable Brands

Adam Carolla as a role model for strategic sellers

Strategic Channels

During the week I started to look at the history of television and was drawn to the associated history of TV programming and TV sets.   342 more words

Messaging Strategy