Recently, Colloquy, the research agency focusing on loyalty marketing, did a study of loyalty programs spanning US, Singapore, Turkey, Brazil and India and came up with some surprising analysis. 361 more words
Tags » Customer Research
A few months ago, I received an email from the folks over at IdeaDemocracy. This is a company that has created a sort of “marketplace” where companies can throw out challenges to their audiences and experts can lend their expertise to solve them. 662 more words
If you are anything like me you have had the opportunity to build out account plans or opportunity plans that draw on organisational mapping between sales teams and the customer organisations. 245 more words
Continuing communication with customers is an essential part of creating an enterprise product. Whether it is about validating new content; helping in closing a deal or providing technical support – the insights you get are invaluable. 474 more words
I have just read an article entitled Usable Products Gone Unused: Experience Design and Customer Research by Larry R. Irons.
It was interesting to read as it outlined the importance of using ethnographic research methods to understand what the user’s goals, wants and needs are when using a product or service. 334 more words