Blogs about: Customer Segmentation
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10 signs your company is ready for social media
Take this little quiz to see if your organisation is ready for a customer community or conversational marketing; There is a process in place to constantly measure customer satisfaction & sentiment… more →
Giving thanks for superior customer service
Jon Michaeli wrote 1 day ago: Poor customer service is one of my biggest pet peeves, and lord knows, we encounter it virtually eve … more →
10 signs your company is ready for social media
timwtyler wrote 5 days ago: Take this little quiz to see if your organisation is ready for a customer community or conversationa … more →
Defining the Customer - Brandwagon
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Michael Ensley wrote 2 weeks ago: One of my favorite strategy quotes is Michael Porter’s - “The essence of strategy is choosing … more →
Starbucks and CRM don't mix
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Jon Michaeli wrote 1 month ago: This isn’t the first time I’ve gone on a rant about Starbucks (nor will it be the last I’m sure). Ea … more →
The Business of Believing
jeffcarruthers wrote 2 months ago: “The market for something to believe in is unlimited…” (Hugh McLeod) And guess wha … more →
Yes, Your Customers Are People Too
rhagel wrote 3 months ago: Do you ever get the feeling that the companies that you do business with only view you as a source o … more →
What I am doing now?
Honey Infosys wrote 3 months ago: Customer Data Driven Marketing & Email Campaign Management. Developing small software desktop t … more →
On-line Business Owners' Real Problem
Honey Infosys wrote 3 months ago: Customer Retention : Is this a continuous challenge? Around 60-80% small to medium marketers and e-c … more →
Want viral? You need susceptible customers first. Then influentials.
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timwtyler wrote 3 months ago: I sometimes wonder why you would want to work anywhere else in marketing other than social media. It … more →
Business Modeling
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Michael Ensley wrote 4 months ago: We spend a tremendous amount of resources on preparing financial models for the company. Which is a … more →
Not All Customers Are Alike
Valerie Dennis wrote 5 months ago: Author: Valerie Dennis Not all customers are alike. And there may be some that you just don’t like. … more →
Surfers or Skaters? (Customer Segmentation)
cindeemock wrote 5 months ago: Surfers or Skaters? Choosing Your Target Audience There’s a saying that goes “If you try to please e … more →
Pitfalls and Challenges of Modeling Complexity
paulbarsch wrote 6 months ago: Mathematical modeling is helping companies across the globe forecast more accurately, optimize suppl … more →
A Tale of Two Supply Chains
Jerry Larson wrote 6 months ago: Once upon a time, there were three little companies who supplied a variety of products to a fickle c … more →
10 tips for successful segmentation
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ragulan wrote 6 months ago: It’s time for marketers to forget about chasing the customers who are never going to buy the p … more →
Is Unbundled Pricing A Cure All?
Rags Srinivasan wrote 7 months ago: Unbundled pricing is not a panacea and it is not for very product and service. In my previous posts … more →
Using Conjoint For Unbundling
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Rags Srinivasan wrote 7 months ago: Here is a quick tutorial I put together on Conjoint analysis and Cluster analysis. This is a work in … more →
Evaluating Customers to Drive Revenue and Profitability
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jamesmastan wrote 7 months ago: As sales come in it can be illuminating to develop a sense of the customer installed base makeup … more →
Unbundling the Airline - Measuring Customer Utilities for freebies
Rags Srinivasan wrote 7 months ago: The last experiment I conducted was on pricing freebies and how Airlines or any other marketer can i … more →
