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Blogs about: Customer Strategy

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Does AT&T actually hate its best customers or does it just not care about them?2 comments

michael nurse wrote 1 week ago: Mashable reports that AT&T’s CEO, Ralph De la Vega is considering a pricing strategy that … more →

Tags: Digital Strategy, AT&T, CRM, iPhone, Mobile

Customer profitability

thebusinesslad wrote 1 month ago: The interesting thing about customer profitability is that if it is not monitored you may be panderi … more →

Tags: Business. Small Business, Business, Small Business, customer relations, Strategy

Why Should a Customer Buy from You? Improving your Value Proposition2 comments

mitchellosak wrote 2 months ago: Marketers are increasingly being challenged to differentiate, support and communicate their product … more →

Tags: Analytics, Marketing - Branding, Business & Customer Strategy, Consumer Goods Industry, Retail Industry, Pricing, Marketing, value proposition, competitive positioning

5 Key Questions to Get New Business Ideas Off the Ground

Paul Schwartz wrote 3 months ago: We all have great ideas, or work with people who do. How many of them actually go anywhere? Brainsto … more →

Tags: Voice of the customer, Idea Structure

Customer Experience - still an empty promise!

dougleather wrote 4 months ago: If you google Customer Experience you have the option of reviewing 158M results. Scary isn’t it? It’ … more →

Tags: 21st century organisations, business performance, Business Strategy, company strategy, Complaints, CRM, Customer experience, customer information management, customer management

Can small brands survive - Monica Chia who developed the Karimix brand says yes2 comments

concentric circles wrote 4 months ago: What can a small brand do to survive in a fiercely competitive market? Not much, you may think. With … more →

Tags: marketing strategy, Brand Strategy, Sales Strategy, Customer Relationship Management (CRM), Creative Services, interviews, Strategy & Planning, Marketing, Business

IT Innovation is Coming to Health Care

mitchellosak wrote 4 months ago: Over the next few years, the Canadian health care system will be one of the places to witness rapid … more →

Tags: Organizational Transformation, Business & Customer Strategy, Innovation, Healthcare Industry, technology industry, electronic health record, Healthcare IT, Information Technology, Health Care

Lessons I Learned Today 6/26/09 – Entrepreneurship; Chicks with Credit Cards2 comments

bizlawblog wrote 4 months ago: This is a digest and recap of highlights, quotes, and comments from articles and discussions posted … more →

Tags: Applied Entrepreneurship, Planning for a business, Growing a business, Women Business Enterprise, family business issues, Franchise, Innovation, entrepreneur, Finance

Richer consumer insights via ethnography & anthropology

mitchellosak wrote 4 months ago: In today’s hyper competitive consumer goods, healthcare and service industries, achieving meaningful … more →

Tags: Analytics, Marketing - Branding, Business & Customer Strategy, financial services industry, Healthcare Industry, Consumer Goods Industry, Marketing, consumer insights, Ethnography

Ford's Strategic Choices

mitchellosak wrote 4 months ago: I recently took delivery of a new Ford SUV.  Apparently I am not alone.  Ford has registered solid m … more →

Tags: Business & Customer Strategy, Consumer Goods Industry, International Business, Marketing - Branding, Supply Chain Operations, Auto Industry, Business Strategy, Competitive Analysis, Ford

Bored Directors...Improving the Performance of Boards

mitchellosak wrote 5 months ago: In today’s National Post, two lawyers, Jonathan Drance and Edward Waitzer, make a solid case for cha … more →

Tags: Organizational Transformation, Business & Customer Strategy, Corporate Performance, Board of Directors, governance, Roles & Responsibilities, Risk

Game for Game Theory

mitchellosak wrote 5 months ago: Increasingly, companies are utilizing the science of Game Theory to understand competition and formu … more →

Tags: Analytics, Marketing - Branding, Business & Customer Strategy, Innovation, Business Strategy, Game Theory, Competitive Analysis

Africa...Growth Engine?

mitchellosak wrote 5 months ago: President Obama spent most of the last week visiting and (correctly) lecturing the Africans on good … more →

Tags: Business & Customer Strategy, International Business, Marketing - Branding, Africa, Business Strategy, Marketing

Book Review - "Answering the Ultimate Question"2 comments

Paul Schwartz wrote 5 months ago: Since I have written in the past about Net Promoter Score (NPS) the publishers of this most recent b … more →

Tags: Customer Focus, Customer Loyalty, Net Promoter Score

Making Customer Management (CM) work: some lessons from the past4 comments

dougleather wrote 6 months ago: The return on investment from customer management can make or break a business. DOUG LEATHER, CEO of … more →

Tags: Complaints, Customer experience, customer information management, customer management, customer opertionalisation, Customer Service, Data integrity, efficiencies, Execution

Customer Experience and Agile Maneuver: Succeeding in a Highly Dynamic Environment

Frank Capek wrote 12 months ago: There are four core processes you must execute effectively in order to succeed in any uncertain and … more →

Tags: Case Studies, Customer experience, agile maneuver, Best Buy, boyd cycle, Customer Retention, Dell, fast transients, honda yamaha war

Net Promoter the Ultimate Question: helpful or hype?1 comment

Alan Hart wrote 12 months ago: Image from ServiceUntitled As a marketer, you cannot escape the vast number of books and articles th … more →

Tags: Customer Satisfaction, fred reichheld, Indiana University, Kelley School of Business, loyalty, Marketing, measurement, Neil Morgan, net promoter

Customer marketing in turbulent times, expected 2009 recession for luxury goods

Alan Hart wrote 1 year ago: Image via Wikipedia In “Luxury brands go over the top to connect with wealthy clients” p … more →

Tags: Marketing, Los Angeles Times, Toronto, Customer Lifetime Value, CLV, Luxury Goods, Bain

Guest Blogger: Esteban Kolsky on Customer Service and Email1 comment

Becky Carroll wrote 1 year ago: Today we have a special guest with us, Esteban Kolsky.  Esteban is a VP at KANA where he is very foc … more →

Tags: Customer experience, Customer Service, Guest Bloggers, eMail, Esteban Kolsky, Kana


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