Blogs about: Customer Value Management
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Customer analytics in the banking industry
Data Analytics is helping banks in reducing their risk exposure, cutting down on customer acquisition costs and extracting better profitability from the existing customers. One sure sign of the fact t… more →
Fractalanalyticsadmin's Weblog
Making money is art
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wrote 8 months ago: Dear reader Andy Warhol once said: „Being good in business is the most fascinating kind of art. Maki … more →
Review of Know your Customer (Dutch book: Ken uw Klant, Marc van Perre, Ton Kuijlen)
wrote 1 year ago: From the authors: We live in a hyper competitive market where firms are faced with an ever growing p … more →
A case of Product Leadership or Customer Intimacy?
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wrote 2 years ago: The case I will discuss here was presented by James Anderson in the Kellogg’s program that several m … more →
The delta value formula: Price premium ≤ (value of your product) – (value of your competitor’s product)
wrote 2 years ago: As time goes by and the picture gets clearer, I take one important learning from the Kellogg course … more →
Insights after the Business Marketing Strategy Executive Program from Kellogg School of Management
wrote 2 years ago: I know, that was too long a title…but fair enough, that’s my way to recognize the quality of the lec … more →
Customer analytics in the banking industry
wrote 3 years ago: Data Analytics is helping banks in reducing their risk exposure, cutting down on customer acquisitio … more →
Analytics in Retail Industry
wrote 4 years ago: Retail analytics is an emerging area which aims at analyzing every aspect of Retail activity right f … more →
Data Analytics – Customer Analytics
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wrote 4 years ago: For most businesses, the primary means of growth involves the acquisition of new customers which inv … more →
CRM Analytics - Customer Analytics
wrote 4 years ago: Executives in the areas of consumer marketing, customer relationship management, customer retention, … more →
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