In Seth Godin’s book ‘All Marketers are Liars’ he talks about the importance of all companies having a story to tell – that we don’t buy into a particular product or service but we do buy into the story that it makes us feel we’re living. 278 more words
Tags » Customers
Maybe I’m just a contrarian.
I follow several blogs, written by writers that I enjoy. Some are very popular, some are guys (and girls) just starting out. 844 more words