Tags » Data 2

Feds sue AT&T for allegedly slowing unlimited data plans

This post is in partnership with Time. The article below was originally published at Time.com.

By Victor Luckerson, TIME

The Federal Trade Commission is suing AT&T… 410 more words


Riding with the Stars: Passenger Privacy in the NYC Taxicab Dataset

In my previous post, Differential Privacy: The Basics, I provided an introduction to differential privacy by exploring its definition and discussing its relevance in the broader context of public data release. 2,699 more words


premgane reblogged this on Well, Technically.

The data industry has a pipe problem and it needs to be fixed

By: Cortland J. Fondon

When people think about data leakage, they often think about the types of massive data breaches that have occurred on a regular basis with some of the largest retailers in the world for the last several years. 459 more words

Programmatic Advertising

Businesses Understand Value of Social Data But Few Know How to Use It


A Hootsuite survey found that most businesses see the value in social media data but many struggle to organize that data into a successful social media strategy. 100 more words


Data: Advertising's Holy Grail or White Whale?

iMedia Connection

The collection, analysis, and usage of customer data has the potential to revolutionize the advertising business. But questions swirling over how to collect that data, use it, and even who “owns” it is stunting the potential of this exciting field. 50 more words


How to avoid the marketing personalization pitfalls

This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com.

By Sonpreet Bhatia, ENTREPRENEUR

Imagine a company that addressed single women about their pending nuptials or congratulated women on their first child even though they never have been pregnant. 693 more words


Creativity and Data: Can’t We Just Be Friends?


Marketing automation could be the link between creativity and our dependence on data with its ability to match creative assets to the right channel at the right time. 74 more words