Tags » Data 2

How to make big data more transparent

By: Cortland J. Fondon

Big data has a big future, but it also struggles with trust due to a lack of transparency. With so much information being collected, it can be easy to lose sight of what is actually being collected and why that collection is necessary. 567 more words


Why targets are good

Targets are good. They work.

Comparing this quarters performance with last quarters, is good. It works

Benchmarking performance against a group of other organisations, is good. 790 more words

Systems Thinking

How B2B marketers can turn first-party data into actionable insights

By: Mariama Holman

First-party web data is like a diamond in the rough for B2B marketers.

It is data derived specifically from a company’s site visitors and consumers, revealing anything from how long a visitor perused a specific product all the way to the user’s company email address.   426 more words


Information is Beautiful

If you haven’t seen David McCandless’ TED talk ‘The beauty of data visualisation‘, then I would suggest viewing it right now here before I continue talking.  405 more words


Why aren't African countries taking part in International Assessments like PISA?

When the OECD PISA results were published for the 2012 survey, I wasn’t just interested in which countries were at the top of the list and the surprise performers.   406 more words

Education Reform

Death, donations, and doing good

The ice bucket challenge was undoubtedly a media and fundraising success for the ALS Association. For many people this was an opportunity to “do good” and call out their friends on social media to do the same. 546 more words


Publishers need to face the data challenge to benefit from programmatic trading

In economics, one of the key requirements for an efficient market place is the availability of perfect information, which needs to be timely, complete and available to all agents, so that products and services can be priced in an optimum way. 59 more words