Tags » Data Aggregation

The Problem with Big Data

by Bob St. Claire, President

By now, the subject of “Big Data” has swept through every marketing department in the country, if not C-Suites. Folks are running around looking at potential vendor partners to consolidate data sources; aggregate information; and conduct meaningful analysis of it all to reach strategic conclusions that will result in more targeted marketing tactics that will lead to revenue windfalls. 222 more words

Web Services - 5 Useful Things an API Can Do For Your Business

You have probably heard the term API and may well use it yourself in web or software discussions but what are APIs and how can they be used to help your business? 710 more words

Jawbone Uses Sleep Data to Gauge Wake-Ups From Napa Earthquake

The overwhelming majority of people in Napa, Sonoma, Fairfield and Vallejo, Calif., were jolted awake by the 6.1 magnitude earthquake that occurred this past Sunday morning. 375 more words