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Businesses Need To Understand The True Potential Of Big Data

After cloud computing, the scope of big data and analytics is huge in India. According to a study, jointly conducted by NASSCOM and CRISIL, Big Data is poised to become a US$ 25 billion industry by 2015.This means that over the next two years companies will be extensively focusing on gathering data and analysing the same. 372 more words


eBird, the Nature Conservancy, and California's Central Valley flyway: a Data Analytics story

Sometimes a story crosses my desk that makes me sit up and wonder about synchronicity, and the world.

We have the NY Times delivered on the weekend and pick up a copy from the stands every Tuesday, for the Science Times. 372 more words

Field Notes

Dana Chinn Response — Selena Seay-Reynolds

“What is an audience?” This was the question posed by Dana Chinn at the start of her presentation on data analytics and digital media metrics. Big data has revolutionized how we define readership, providing detailed information about how individuals consume and interact with content. 56 more words

Data Analytics

Dana Chinn Response — Chase Peterson

Big data proved to be an interesting subject matter because I learned today that not all of the conventional measurements matter in an online publication. Dana Chinn emphasized exactly what was wort measuring in online content, and dispelled several rumors I believed myself. 54 more words

Data Analytics

Dana Chinn Response — Gabe Quintela

The most important thing I learned from Dana was the difference between strong and weak metrics. I, as a reader, often fell for metrics such as unique viewers and page views that blogs can often inflate to seem more impressive than the actual amount of people they are engaging. 59 more words

Data Analytics

Dana Chinn Response -- Marina Maffessanti

It is important to understand the metrics of each of the social media platforms you are using to reach your audience. They all measure engagement and success differently, and they all have different audiences, so it is entirely possible that something that proves to be effective on one platform may not translate well to another without making some necessary changes. 44 more words

Data Analytics

Dana Chinn Response — Emma Shepardson

Dana Chinn taught us that when print newspapers were the most popular medium of news, everyone read everything every day.  However, currently, that is outdated and the idea now is that everyone reads a lot but not everything, every day.  62 more words

Data Analytics