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Here’s a quick excerpt from my latest “MDM Insights” column in DM Review.

It’s a long journey from the first efforts of “customer cleanup” to a full-fledged data governance program. But that’s where many companies start. They gradually accept that there are issues with their customer data such as:

• A lack of consistently applied standards and controls,
• Problems arising from conversion of customer data from acquired companies,
• Lack of ownership of customer data,
• Invalid addresses leading to undelivered and returned mail or
• Customer service problems caused by large numbers of duplicate and inaccurate records.

So they form a committee, hire a consulting firm, and involve their internal IT folks. That’s a great start, but it’s important to realize that this is not a once-and-done project.

Click on “From Customer Cleanup to Data Governance” to continue reading.

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