Blogs about: Datanomics
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Throwning Down The Mobile 3rd Party Ad Serving Gauntlet
In a move that will surely help to further propel mobile display advertising, OMD, Omnicom’s media buying agency, has officially become the first [influential] agency to mandate that mobile publ… more →
THE DIGITAL BLUR
Throwning Down The Mobile 3rd Party Ad Serving Gauntlet
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Jason Heller wrote 4 months ago: In a move that will surely help to further propel mobile display advertising, OMD, Omnicom’s m … more →
Data Portability - What Happened?
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Jason Heller wrote 7 months ago: Data Portability. No two words should make any publisher and marketer shiver more with anticipation … more →
OMMA Ad Networks Panel
Jason Heller wrote 8 months ago: Today was Media Post’s first iteration of a conference specifically focused on the topic of ad … more →
"E" For Efficiency ... Well, One Day We'll Get There
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Jason Heller wrote 8 months ago: For years the digital media industry has been plagued by the ironic amount of paper pushing and inef … more →
Google AdWords Builder & GoogleTV CORE Integration
Jason Heller wrote 8 months ago: Another week – another slough of progressive announcements from the industry leading giant. G … more →
MySpace Rolls Out MyAds Self Serve Platform
Jason Heller wrote 8 months ago: Of course the power behind social media is not the advertising options, but rather the ability to mo … more →
The Era of The Data Exchange
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Jason Heller wrote 9 months ago: As Advertising Week wraps up, two things are clearer than ever. First – the data exchange busi … more →
OMMA Global NY Panel: "Competing With Search"?
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Jason Heller wrote 9 months ago: I moderated a panel at the OMMA Global conference today titled “Competing With Search”, … more →
Why Google's Chrome + IE8 Matter to You in A Major Way
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Jason Heller wrote 10 months ago: This has been an interesting week in the quiet “browser war” that has been slowly emanat … more →
Microsoft, WPP, Avenue A, Open Ad Stream - Oh My!
Jason Heller wrote 10 months ago: As someone who follows the digital agency world very closely, and the former CEO of an agency that o … more →
Multiple Attribution Protocol - Continued
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Jason Heller wrote 11 months ago: I promised more regarding the future standard of response campaign tracking via multiple attribution … more →
A New Era In Analytics Is Finally Upon Us
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Jason Heller wrote 11 months ago: Atlas Advertiser Suite I am incredibly excited to discuss the first in a series of posts about the t … more →
IPG's "Media Brands" Leverages The Aggregatation of Media Services Groups
Jason Heller wrote 12 months ago: As the shift of strategy development and stewardship continues to move into the realm of the media a … more →
Digital Marketing Round-Up
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Jason Heller wrote 12 months ago: I decided to add a new posting format to TheDigitalBlur. The “Digital Marketing Round-Up … more →
Agency Chaos (In case you were living under a rock...or just needed one thrown at you)
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Jason Heller wrote 1 year ago: As if the fragmentation of media itself wasn’t enough, agencies these days are wrought with su … more →
Do Advertisers or Agencies Want Their G-TV?
Jason Heller wrote 1 year ago: Google TV is now out of Betaand pulicly accessible. Although not embraced to the degree they expect … more →
Agencies "Betta' Recognize"
Jason Heller wrote 1 year ago: Agencies are further recognizing the need for a new model, but still haven’t done much but tal … more →
Stop Trying To Reach A Captive Audience And Start Speaking To A Captivated Consumer
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Jason Heller wrote 1 year ago: This is from my MediaPost column published today… I WANT TO MAKE A bold prediction: TV on the … more →
Who Ate My Cookies, Part II - or - Why Do Legislators Think The Internet Is Evil?
Jason Heller wrote 1 year ago: I’m getting very frustrated at the hoopla that some privacy groups and legislators are creati … more →
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