Blogs about: Dataxu
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Massive bot network is draining $6 million a month from online ad industry, says report
A London analytics firm says it has identified a bot network that is tricking marketers into showing billions of ads every month to phantom visitors. The botnet reportedly relies on more than 120,000… more →
GigaOM
Programmatic marketing in the age of Digital Darwinism
wrote 1 month ago: History is rife with tales of once-great companies now struggling to survive, or closing their doors … more →
Another Big Ad Tech Bet? Yup: DataXu Raises $27 Million.
wrote 1 month ago: Here’s yet another ad tech company raising a bunch of money, long after everyone said that inv … more →
Massive bot network is draining $6 million a month from online ad industry, says report
wrote 2 months ago: A London analytics firm says it has identified a bot network that is tricking marketers into showing … more →
Massive bot network is draining $6 million a month from online ad industry, says report
— 10 comments
wrote 2 months ago: A London analytics firm says it has identified a bot network that is tricking marketers into showing … more →
DataXu Raises $27M
wrote 3 months ago: DataXu has raised a $27 million round, a hefty chunk though somewhat less than other recent investme … more →
Daily Funding Report
wrote 3 months ago: FreedomPop, DataXu, Seesaw and Blazent are covered in The Daily Funding Report – VB … more →
DataXu Raises $27M For Real-Time, Data-Driven Ad Buying
wrote 3 months ago: DataXu, a startup that sees itself at the head of a “programmatic marketing revolution,” … more →
New Klout Algorithm Quantifies Value of Human Life
wrote 7 months ago: Oh boy. If you thought Klout was provocative before, wait’ll you hear what they’ve come … more →
WebInno 35/WebInno Rocket
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wrote 8 months ago: We are hours away from ignition for the latest WebInno event – WebInno Rocket. I’m not sure if this … more →
Sh*t Digital Media Folks Say - Brought to you by eXelate
wrote 11 months ago: Wanna meet at Ace Hotel? It’s no wonder why most people refer to the advertising technology sp … more →
Facebook preps 'Facebook Exchange' for real-time bidding
wrote 11 months ago: Facebook (s fb) is getting more aggressive with advertising. The social network said Wednesday that … more →
3 Big Data Startups: Datameer, Dataxu, Bison
wrote 11 months ago: Datameer What does it do? Founded in 2009 by some of the original contributors to Apache Hadoop, Da … more →
LiveIntent doubles down on email subscriber advertising
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wrote 1 year ago: In an age where consumers spend an increasing amount of time in an ever-expanding world of social me … more →
NASA-style data tools drive digital ad campaigns
wrote 1 year ago: Car companies and financial firms are tweaking their advertising campaigns hundreds of times a day w … more →
Dataxu buys Mexad - Mathmen just went back to Madmen
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wrote 1 year ago: I quietly smiled to myself when I saw the announcement that Dataxu had bought Mexad and the press re … more →
Down and Dirty Platform Guide
wrote 1 year ago: What's powering your agency's black box? Currently, Donovan Data Systems and MediaBank own … more →
Are DSPs the beginning of the sunset for mobile ad networks?
wrote 1 year ago: This is an interesting one as the total value on a DSP is very dependant on the amount of inventory … more →
RTB 4 PPC?
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wrote 2 years ago: Real-time bidding (RTB for short) is all the rage in modern media buying. Sophisticated technology c … more →
The Internet is not Magic
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wrote 2 years ago: Regular readers may remember my post a few months back commenting on an interesting DataXu article a … more →
