Tags » David Ogilvy

10 Steps: How Online Engagement is like a Blind Date

10 Steps To Begin Engaging an Audience Online – How Online Engagement is like a Blind Date

Engaging an online audience is like going on a blind date, first impressions are everything. 1,826 more words

Industry

20 Most Influential Words | All the Buzz | Business Writing Tips

Research is constantly being performed to determine how the human brain absorbs and responds to advertising messages.

Here are the Top 20 Most Influential Words, as offered by advertising guru… 65 more words

All The Buzz

David Ogilvy

A great comment about finding ideas through creative process stuck out:

“The best ideas come as jokes. Make your thinking as funny as possible.”

In the advertising world, many people would prefer to interpret the quote to mean the best ads are “funny”.

David Ogilvy

Life in the 80s on Madison Avenue

(Or, How a Wide-Eyed Kid Crossed the Murky Puddle and Got to Know the Advertising Gods of the Day)

Late one evening in a conference room on an upper floor of Ogilvy & Mather’s old New York building on 47th and Madison, I bumped into David Ogilvy. 1,071 more words

1980s

Shoemakers

There is a saying in Dutch, loosely translated as ‘shoemaker keep to your craft’…Now I do firmly believe that each of us have our own talents and that within the creative world of advertising we do different jobs. 146 more words

5 Kick-Ass Steps To Swiftly Supercharge Your Writing

You might have heard what the legendary copywriter David Ogilvy said about having superb writing…

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”  – David Ogilvy” 1,810 more words

Blog

Book Vloggin' with Jan: Mad Men Book Recs

“Normally, I don’t like my vlogs to be anchored to one fixed point in time. If you watch any of my vlogs, then you know that I like to speak to the overall human experience. 624 more words