Tags » David Ogilvy

How to Beat Procter & Gamble

If you haven’t read it yet, try to get a copy of Ogilvy On Advertising. It’s the best book you’ll ever read on advertising, guaranteed. It was written in 1983, so there’s definitely some outdated techniques. 1,464 more words

Blog

Why the World's Greatest Advertising Man Added Four Words to a Blind Beggar's Sign

“There’s an old story about David Ogilvy, one of the original mad men that established the dominance of the advertising field in the 50s and 60s, that seems to deal with storytelling as an avenue to create empathy. 377 more words

Writing

Advertising the ‘Forbidden Fruit’ in the Garden of Eden

As a marketing communications consultant, I often describe myself as general practitioner in this field. Whether it is Advertising, Public Relations or Marketing, one thing is key – Messaging! 480 more words

C&F Team

Shouldn’t we say “brand experience” rather than native advertising?

I recently participated in the IAB seminar about native advertising alongside other industry experts: @HelgeFelixK from Fairfax, @benhamin from The Monkeys and @acwiedlin from Buzz Feed… 204 more words

Expertise

Advertising's First Commandment? Thou Shalt Not Be Creepy

Okay, so David Ogilvy never said this, but if he had lived to see the spot below, he just might have:

Unless you are flat-out trying to attract creeps, you should avoid any possibility that your advertising will be viewed as creepy. 38 more words

Bad Creative

“The best ideas come as jokes. Make your thinking as funny as possible.” – David Ogilvy

That Ogilvy really knew what he was doing.