If you haven’t read it yet, try to get a copy of Ogilvy On Advertising. It’s the best book you’ll ever read on advertising, guaranteed. It was written in 1983, so there’s definitely some outdated techniques. 1,464 more words
Tags » David Ogilvy
“There’s an old story about David Ogilvy, one of the original mad men that established the dominance of the advertising field in the 50s and 60s, that seems to deal with storytelling as an avenue to create empathy. 377 more words
As a marketing communications consultant, I often describe myself as general practitioner in this field. Whether it is Advertising, Public Relations or Marketing, one thing is key – Messaging! 480 more words
Okay, so David Ogilvy never said this, but if he had lived to see the spot below, he just might have:
Unless you are flat-out trying to attract creeps, you should avoid any possibility that your advertising will be viewed as creepy. 38 more words
“The best ideas come as jokes. Make your thinking as funny as possible.” – David Ogilvy
That Ogilvy really knew what he was doing.