Tags » David Ogilvy

Vendere a tutti i costi

Prendo spunto da un vecchio articolo del blog di Paolo Ratto, sempre contenitore di consigli utili e di riflessioni strategiche di buon livello, e rievoco contestualmente la memoria di David Ogilvy, per parlare qualitativamente di target. 238 more words

David Ogilvy

Dove South Africa: gives women a 'why'

Every day, every moment and everywhere, there is a sales pitch for a beauty product that promises great things for women.
Less wrinkles, no cellulite, firmer thighs, brighter skin, sun kissed glows and tangle free locks etc. 232 more words

How to Beat Procter & Gamble

If you haven’t read it yet, try to get a copy of Ogilvy On Advertising. It’s the best book you’ll ever read on advertising, guaranteed. It was written in 1983, so there’s definitely some outdated techniques. 1,464 more words

Blog

Why the World's Greatest Advertising Man Added Four Words to a Blind Beggar's Sign

“There’s an old story about David Ogilvy, one of the original mad men that established the dominance of the advertising field in the 50s and 60s, that seems to deal with storytelling as an avenue to create empathy. 377 more words

Writing

Advertising the ‘Forbidden Fruit’ in the Garden of Eden

As a marketing communications consultant, I often describe myself as general practitioner in this field. Whether it is Advertising, Public Relations or Marketing, one thing is key – Messaging! 480 more words

C&F Team

Shouldn’t we say “brand experience” rather than native advertising?

I recently participated in the IAB seminar about native advertising alongside other industry experts: @HelgeFelixK from Fairfax, @benhamin from The Monkeys and @acwiedlin from Buzz Feed… 204 more words

Expertise