David Ogilvy quoted-”The customer is not an idiot, she is your wife” The above actually holds true for very many scenarios.
Very baseless thoughts have been put to rest with some equally baseless findings. 129 more words
The father of advertising hailed by the public, David Ogilvy once coined the phrase “the big idea” as noticeable, rememberable and could cause action. Most of PR and advertising practitioners do believe that being creative is an essential skill for them to become successful. 705 more words
Mixed martial arts, having grown so fast and still doing so on an annual basis, is fulfilling its potential for media content. More shows, in new countries, on high-paying networks are a testament to that. 601 more words
Ao escolher um livro ao acaso em uma livraria, é difícil ao leitor negar a influência do título sobre a decisão de compra. Títulos são marcas. 393 more words
David Ogilvy was the master of content marketing. Yes, I know Ogilvy died in 1999, years before the term “content marketing” came into everyday use, but his insights into what grabs the attention of consumers and jolts them into action are just as applicable today as they were in his “Mad Men” heyday. 692 more words