Tags » Demand Generation

SEOlympics: Best Marketing Blogs of the US East

It’s only fitting we return home to the USA for this month’s edition of SEJ’ SEOlympics – it is the month we celebrate our independence and all. 1,368 more words


Preferred Stock

  • Goal: Coty Inc. wanted to develop an edgier web presence for Preferred Stock that appeared frequently updated on a limited budget to increase brand recognition and e-commerce sales…
  • 90 more words

King Tut

  • Goal: AEG was in need of a combining all content contributed to the exhibit and all customized city specific attendance information and lead generation emails…
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  • Goal: Rebrand the Calgon image to attract a younger adult and teen market and increase brand recognition
  • Situation: Provided creative concepts for site features, content strategy, market research, and site architecture to create a content driven community that served as a “girls guide” and leveraged viral marketing tools, traffic driving features and visitor authored content to attract new consumers and facilitate customer retention…
  • 436 more words

QuickBooks User Group

  • Goal: All lead generation and awareness campaigns for Intuit’s QuickBooks Enterprise User Conference Campaign
  • Situation: Provided creative concept, copy and strategy for all e-mails, web banners, conference site and direct mail content…
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Calgon Smiley by Coty

  • Goal: Attract new “tween” customers for Coty Inc. with the Smiley line and then eventually transition them into using more of Coty’s young adult products.
  • 59 more words

Customer Conversion - Cisco Webinar Recap

How to Convert Prospects to Customers…

This is the big issue.  Sales managers constantly ask me, “How can I find more great  sales people?” While sales people continue to tell me, “Our company needs some marketing to attract new prospects.” Then I hear from marketing (speaking of their sales team), “They don’t use our stuff.” 903 more words

David Stelzl