Tags » Demand Generation

Sale Complexity Drives Lead Generation

It’s the job of Marketing to generate qualified leads for Sales.  And for the lead generation process to be successful, it must reflect the complexity of the sale and how prospects buy. 280 more words

Marketing 3 Step - Seth Godin's Ladder

Quick, quick, slow, slow. You don’t have to be a “Dancing with the Stars” Pro dancer to enjoy Two-Stepping. That’s why the Texas Two-Step is famous for being easy and fun. 176 more words

Social Media

How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]

Updated: You may have “met” our friend, “Modern Mark.”
The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to Modern Marketing’ campaign, which included a variety o…

Struggling with Channel Demand Gen? Understanding the Causes and Solutions to “Boxed” Thinking and Execution

The last two weeks I’ve discussed common misconceptions about Channel Demand Generation as part of a series called,

“Struggling with Channel Demand Generation?

Channels

My Review of the book, Enchantment, by Guy Kawasaki

Guy Kawasaki (click on his name to be on of his 1.43 million Twitter followers) was a guest on Marketing Made Simple TV, interviewed by show Creator and Host… 380 more words

Demand Generation

What Should You Do When Channel Partners Say They Need Leads ? Run!

We’ve all heard the request (even plea) from channel partners, “Give me leads and I can sell more of your product!” It seems like a reasonable request, right? 618 more words

Channels

Winning the Marketing Automation Battle

In today’s business understanding prospects behavior has become critical to evaluate his/her interest on the offerings that companies bring to the table. This becomes very important for the sales personnel to identify the best from the rest and to invest time on the right contact at the right time. 651 more words

Demand Generation