Tags » Demand Generation

Good stuff happening at Find New Customers!

Bringing the Business Marketing Association to its first Florida chapter, in Tampa, Florida.

This is BIG news for Tampa. ┬áIn fact, I recently got a call from… 122 more words

Demand Generation

Should You Be Using Polls For Demand Gen?

A study recently conducted by Corporate Visions polled more than 440 marketing and sales professionals. The study showed that the biggest problem marketers are facing is generating sales-ready leads. 261 more words

Demand Generation

In Content Marketing, every word matters. Thus Buyer Personas matter!

In order to use the right words in Content Marketing, buyer personas are essential.

There is a great post at the Buyer Persona Institute by Adele Revella, a good friend of mine, entitled… 265 more words

Demand Generation

In the Content Marketing Kingdom, Third-Party Experts Rule

This blog has a new premium template. What do you think of it?

Smart B2B Marketers Look for External Experts

Recently, a West Coast software firm hired Jeff Ogden, President of… 387 more words

Demand Generation

Social Media Channels for Small Businesses

Social Media Channels can help you build your business presence to keep your customers and prospects engaged.

The conversations that you have with your audience in a One to Many environment are more effective on some channels. 20 more words

Social Media

Step 4: Lead Scoring - What is it and what does it have to do with lead nurturing?

Let’s say you’ve done all the earlier marketing steps:

  1. You hired a pro and developed buyer personas. (If you did, you are ahead of 98% of companies out there today.)
  2. 336 more words
Demand Generation

Marketing-Sales Alignment: Real-World Lessons

How Emerging Tech Provider Tintri is Transforming Marketing from Demand Gen to Revenue Gen

Marketing and Sales Alignment. Stick a needle in my eye, right? Wrong. 1,566 more words

Marketing Tech