Tags » Demand Generation

Step 4: Lead Scoring - What is it and what does it have to do with lead nurturing?

Let’s say you’ve done all the earlier marketing steps:

  1. You hired a pro and developed buyer personas. (If you did, you are ahead of 98% of companies out there today.)
  2. 336 more words
Demand Generation

Marketing-Sales Alignment: Real-World Lessons

How Emerging Tech Provider Tintri is Transforming Marketing from Demand Gen to Revenue Gen

Marketing and Sales Alignment. Stick a needle in my eye, right? Wrong. 1,566 more words

Marketing Tech

Calling All Marketers: Are You in Need of Some REM Sleep?

When I see a title like “What Keeps Marketers Up at Night?,” I can’t help but click it immediately. After all, I am a marketer, my job is to help fellow marketers and, as a marketer, many… 676 more words

Content Marketing

In the Content Marketing Kingdom, Third-Party Experts Rule

Recently, a West Coast software firm hired Jeff Ogden, President of Find New Customers and Creator &  Host of Marketing Made Simple TV – and his world-class network – to write articles to promote their new product. 363 more words

Demand Generation

Find New Customers now in Florida

The nicest company in B2B marketing today, Find New Customers,  is now in Florida, rather than New York.

Major announcement coming on Monday right here on this popular blog. 54 more words

Demand Generation

How Changing Sales is Impacting Your Business (without your knowledge)

At the nicest B2B marketing company, Find New Customers, we’ve really cranked up marketing.  That’s important for smaller businesses in this noisy world of today. 737 more words

Demand Generation

4 Ways To Succeed In This New Demand Generation World

Demand Generation has changed aggressively in the last 10 years. Now companies depend on demand generation activities to increase their sales pipeline and increase their brand awareness in the market. 65 more words

Marketing Analytics