We’ve experienced it before. An attempt at a nice conversation hits a wall. This occurs in our personal lives as well as it does in our professional lives. 676 more words
Tags » Demand Generation
Demand Generation Demands Strong Data
The importance of good data cannot be overstated. According to the Aberdeen Group, companies that actively manage their data and segment it well require 64 marketing touches to gain a customer—compared to 329 touches by those that do not. 542 more words
Marketing automation is one of the hottest software-as-a-service sectors, with dozens of companies competing for a bigger share of a growing pie.
But all is not perfectly peachy in marketing technology land. 1,900 more words
I’ve heard it said that all you need is the desire to want to make your demand generation better, but desire alone isn’t going to get you where you’d like to go. 383 more words