It’s the job of Marketing to generate qualified leads for Sales. And for the lead generation process to be successful, it must reflect the complexity of the sale and how prospects buy. 280 more words
Tags » Demand Generation
Struggling with Channel Demand Gen? Understanding the Causes and Solutions to “Boxed” Thinking and Execution
The last two weeks I’ve discussed common misconceptions about Channel Demand Generation as part of a series called,
“Struggling with Channel Demand Generation?
We’ve all heard the request (even plea) from channel partners, “Give me leads and I can sell more of your product!” It seems like a reasonable request, right? 618 more words
In today’s business understanding prospects behavior has become critical to evaluate his/her interest on the offerings that companies bring to the table. This becomes very important for the sales personnel to identify the best from the rest and to invest time on the right contact at the right time. 651 more words