Use the following interview for each employee in your office. If you want, send it to your favorite lab techs and the specialists you refer patients to, as well.

• Full Name
• Title
• Universities & Degrees
• Years in Current Position
• Related Previous Experience
• Job Duties
• What You Love About Your Career
• What You Love About Your Patients
• Continuing Ed (most recent)
• Association Memberships
• Awards
• Volunteer Activities
• Hometown
• Family
• Hobbies
• Favorite Quote
• Can we use one of your Facebook photos for the blog?

If your employees don’t want their full name, family info, or photo on the blog, that’s okay. However, it’s best to use as much information as possible to make the blog post interesting. You can swap out the “Favorite Quote” bullet with favorite song, movie, time of year, celebrity smile, sports team, or whatever. It’s nice to keep this question consistent on all profiles, though.

Once you’ve gathered the completed interviews, simply write a few paragraphs using the information. If you’re not sure how to get started, use this formula for composing the profile blogs:

• Title: Meet [Full Name, Title]
• Paragraph One: Professional information + education + job duties
• Paragraph Two: Favorite work things + volunteer organizations + associations
• Paragraph Three: Hometown + family + hobbies
• Last Paragraph: Favorite quote (or whatever you chose for this bullet)
• Include a photo on the top right or left, and wrap the text around the photo.

If you’d like help with your blog, call Modern Dental Practice Marketing at 972-781-8861. We can build, customize, and maintain your dental blog. Our experienced dental copywriters understand search engine optimization and dentistry, and we serve dentists and dental industry professionals across the US and in outlying countries.

How can blogging improve your hygiene department?

There are so many wonderful reports available to us today about the effect of gum disease on whole health. In addition, the mere fact that up to 80% of Americans have some level of gum disease means that education is imperative. Education can bring you new hygiene patients.

Consider asking your hygienist to post weekly, or even monthly, blogs about her real-life cases. She might write about a fearful patient who has not been to the dentist in years, and who found an ultrasonic cleaning to be the key to returning to regular dental care. She may post something about a child whose gums were affected by an asthma inhaler — or an elderly patient who lost teeth due to gum disease. She could post tips for homecare and reviews of oral care products. She could post news about dental hygiene research or new techniques used in your office.

People LOVE to read first-person blogs, and they depend on you and your staff to be the experts who provide sound, relevant information about oral healthcare.

The hygienist’s blogs will naturally have keywords that make her blogs rank high on search engine results pages for dental care, dental hygiene, dental cleaning, gum disease, and periodontal disease.

At MDPM, we will be happy to write and post hygiene blogs on behalf of your hygienist. She can simply send us an email with the information she wants to share, and we’ll compose and post the information. Posting blogs is easy, and WordPress is extremely user friendly. If your hygienist enjoys writing and would like to post her own blogs, we’ll provide free instruction over the phone.

In this economy, it’s important to look at hygiene as a significant income source for your practice. Blogging is an unbelievably reasonably priced, yet highly effective, way to market your hygiene department.

When it comes to marketing for your dental practice,
you just cannot afford to leave things unfinished.

A classic example is the blog. All WordPress blogs are automatically filled with one starter post titled, “Hello World!” When I’m surfing around the net and find a blog with this title, it’s like coming across an abandoned house. As a consumer, my first thought is, If this dentist can’t manage his marketing, how can he manage to take care of my mouth? And because I’m a woman, I decide the dentist for my family. You’ve lost me, my family, and any chance of word-of-mouth referrals from me. In fact, I may joke about you to my friends.

Half-finished projects are fine hidden away in your closet, but on the Internet, they’re out there for the world to see.

I searched “hello world! dentist” and got 334,000 results on Google. Are you one of them?

This should be good news to you: We Write Dental Blogs.

For four years, I was copy director for a leading dental website company. My writers and I understand dentistry, ADA advertising guidelines, industry trends and innovations. We know how to communicate with dentists, but more importantly, we know how to effectively market dental care to targeted patients. We understand search engine optimization and know how to make Google smile upon your blog and website. We can take over your current blog, rebrand and redesign it, then start posting regularly. Or, if you want to delete your current blog and start over, we’ll design a new blog that reflects your brand and vision.

MDPM blogging services range from one post a week to daily posts. Each post includes a full-color photo, original content, backlinks to your website or other blog posts, and full search engine optimization. The more often we blog for you, the better you’ll rank on Google SERPs (search engine results pages). One of our clients ranks first page for cosmetic dentist Chicago. Another is on page one for Dallas dentist. These are highly competitive terms. Blogging is key to ranking high on Google SERPs for competitive terms.

So don’t let weeds grow on your blog. Call Jill at 972-781-8861 today, and let the MDPM writers refresh and renew your blog. Got questions? We’ll whip it into shape and put it to work for your dental practice! Post them as comments on this blog.