Tags » Design Innovation

How we won Google's Creative Lab (and a really big shoe)

Kellogg’s Marketing Conference is by far one of the largest events at Kellogg. More than 500 attendees, hotshot panelists from companies like Google, SC Johnson, Kraft, Johnson & Johnson, Pepsico and Uber, incredible keynote speakers and the vibrancy of the student leadership team make this an exciting and informative event. 671 more words

Student Life

Love, beauty, religion, death and space

IDEO Chief Creative Officer Paul Bennett spoke about design thinking to approximately 1,000 people at Kellogg on Tuesday, and his speech held significant relevance to students in the MMM program. 1,023 more words

Student Life

What I learned from IDEO's Paul Bennett

First-year student Rohan Rajiv is blogging once a week about important lessons he is learning at Kellogg. Read more of his posts here.

Paul Bennett, chief creative officer at IDEO, the famous design firm, was at Kellogg on Tuesday. 667 more words

Student Life

10 tips to be an effective design thinker

Greg Holderfield is director of the Segal Design Institute, clinical associate professor and co-director of the MMM program. In the second of two posts, Holderfield examines what traits he thinks are essential to be an effective design thinker.  276 more words

Student Life

The power of design thinking

Greg Holderfield is director of the Segal Design Institute, clinical associate professor and co-director of the MMM program. In the first of two posts, Holderfield discusses what makes design thinking so valuable. 551 more words

Student Life

A Sustainable Future in Seating

Meeting the needs of the present without compromising those of future generations…

SBS, manufacturer of RH and HAG, have always excelled with their high quality ethics, but the environmental credentials of their chairs are surely something to be proud of. 302 more words

Design & Innovation

MMM, 2Y students take second in Haas Tech Challenge

A team of four Kellogg students won second place in UC Berkeley’s 2014 Haas Tech Challenge in November. In addition to the award, the team members were excited to learn that one of the challenge’s industry professional judges was a MMM alum. 613 more words

Student Life