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Blogs about: Diamond Shreddies

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Rory Sutherland at TED | Changing perceptions

KayJay75 wrote 3 weeks ago: Great and entertaining video from Rory Sutherland talking about advertisings role in changing percep … more →

Tags: advertising, Ogilvy, ted video

Rory Sutherland: Life Lessions from an Ad Man

Hugh Allspaugh wrote 1 month ago: Old friend and brilliant speaker Rory Sutherland  from the TED 2009. . … more →

Tags: rory sutherland, TeD, Ideas worth sharing, Ogilvy

Marketing for the stupid: Diamond Shreddies

EsseA wrote 11 months ago:   Straight out of Most Contagious 2008,  here comes evidence that one should never underestimate the … more →

Tags: advertising, Communication, Strategy, Strategic Planning, Consumer Insight, ogilvy toronto, product innovation, People Are Stupid, consumers are stupid

What's a Yottatweak?

nickfell wrote 1 year ago: The short answer: An odd word that I just made it up (and may or may not be useful…let me know … more →

Tags: Ideas!, nick fell, yottatweak, Nordstrom

Diamond Shreddies Combo Pack1 comment

Ivan Pols wrote 1 year ago: Time for more goofiness from Diamond Shreddies. A giant pile of consumer calls and letters lead to t … more →

Tags: advertising, Marketing, Ogilvy Toronto Brands, Post Cereals, Shreddies, Viral, combo pack, Comments, President

This Week's Sign Of The Apocalypse2 comments

kurtisbillard wrote 1 year ago: Between the growing popularity of UFC, American Idol somehow being able to stay on television, and t … more →

Tags: 1356, miley cirus, Hannah Montana, Shreddies, The Hills, UFC, American Idol

Recycled Cardboard

Gaby wrote 1 year ago: “This ad makes me sick! These people are not brilliant! they are just making people annoyed! i … more →

Tags: advertising, Inspiration, Print, Campaign, ogilvy toronto, Cereal

Diamond Shreddies1 comment

Constance wrote 1 year ago: … more →

Tags: Commercial, Cereal

Diamond Shreddies

Constance wrote 1 year ago: They’re all the rage… … more →

Tags: Commercial, kangaroo, Cereal

"NEW" Diamond Shreddies3 comments

lindsayshea wrote 1 year ago: Who says you need new news to get noticed? In the absence of real product innovation, Post has chose … more →

Tags: Marketing, advertising, product innovation, Video

On a Scale of Amoeba to Elephant. How Do You Rate This?1 comment

Ivan Pols wrote 1 year ago: When Diamond Shreddies campaign was created the idea went into research. These are the films. These … more →

Tags: advertising, films, Benjamin, Ratings, Comparisons, kerry griffin

Diamond Shreddies Research7 comments

Ivan Pols wrote 1 year ago: The people in these films are real people, except for the moderator who is Toronto based improv come … more →

Tags: advertising, Interactive, Kraft, Marketing, Ogilvy Toronto Brands, Post Cereals, Shreddies, Viral, candid camera

Diamond Shreddies19 comments

Ivan Pols wrote 2 years ago: The Brief: Make people think of Shreddies again. Diamond Shreddies – Factory See the rest of t … more →

Tags: advertising, Interactive, Kraft, Marketing, Newspaper, Ogilvy Toronto Brands, Post Cereals, Print, Shreddies


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