Blogs about: Differentiator
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Want Sales? Switch to Non-Conformity
When we were in grade school, teachers rewarded conformity. You should color inside the lines, make your letters like everyone else and obey the rules. As we aged, peers further instilled conformity d… more →
Money Tree Marketing
So you do not have a differentiator. Now what?
arunrafi wrote 3 days ago: Got an Idea? When do you do when you do not have an idea. You badly want one.. ever been in such a … more →
Use Your Best Bait When Fishing
Marv Makofsky wrote 2 weeks ago: We all know how difficult it is to get business these days. Those of us in the printing business ha … more →
Know your "Differentiators"
blaszkateam wrote 1 month ago: Are you looking for work? Looking for a mate? Looking to be president of the PTA? No matter the sit … more →
SWOT your competition
davidducic wrote 2 months ago: How well do you know your competition? I’m not talking about whether you have a laundry list of your … more →
What Differentiates You?
billkizer wrote 3 months ago: What skills do you have that make you different? Is product knowledge enough to keep a client or att … more →
Don't lose sight of your "key differentiator"
theskepticalmarketer wrote 4 months ago: What sets your business apart? If you make brake pads are they “environmentally friendly … more →
"Me too" marketing - develop your own Unique Selling Proposition
davidducic wrote 6 months ago: I’ve seen it happen a million times. A company sees their competition do something that’ … more →
Boost your customer base by lowering, not raising, prices
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davidducic wrote 6 months ago: This is a tough time for most business. Many companies are losing a lot of customers and having trou … more →
Need Clients? Your U.S.P. Probably Needs a Checkup
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mktgmom wrote 8 months ago: U.S.P. or your Unique Selling Proposition is so important that if you get it wrong you can stop wond … more →
Are You Selling 'til They Snooze?
mktgmom wrote 9 months ago: With the economy doing what it’s doing, even the most positive individuals are stressing from … more →
Are You Brave Enough for More Sales?
mktgmom wrote 10 months ago: Entrepreneurs and business owners are by nature courageous people. They overcome tremendous odds and … more →
Batteries Plus, my kind of Brand.
tss wrote 10 months ago: Reading the Birmingham Eccentric yesterday and seeing Barry Murphy’s Batteries Plus advertisin … more →
Will "Business As Usual" Be Good Enough?
billkizer wrote 1 year ago: It’s time for re-invention, re-tooling & re-thinking. Just selling software isn’t en … more →
Strong Value Proposition - It's ALL you got!
mktgmom wrote 1 year ago: For my regular readers (thanks for being one), I will be dutifully writing on marketing topics from … more →
All good! But are you different?
Kiran Pillai wrote 1 year ago: Stumbled upon this article in Duct Tape Marketing blog. Take a “Sameness test”. Copy the … more →
Offer to Employees
Ian Bruk wrote 1 year ago: Last night’s PEP Rally went quite well – what a great board room. Attended: Ian, John, C … more →
What is your business model?
Usman Sheikh wrote 1 year ago: “Great companies first build a culture of discipline…and create a business model that fits squ … more →
What is your competitive edge?
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Usman Sheikh wrote 1 year ago: “The essential element of successful strategy is that it derives its success from the differen … more →
But we work in summer
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cesargon wrote 1 year ago: More on the August paralysis. El País, today, full-page ad. An oncological hospital in Madrid advert … more →
