Blogs about: Differentiators
Featured Blog
The Act of "Ticking"
Many of us have learnt from the story of ant and the grasshopper. The ant who toiled relentlessly for food through the summer and spring so that he can eat comfortably in the cold winter. The Grasshop… more →
Expressions and Experiences
Trade Show Exhibits: What Trade Show Attendees REALLY Want
wrote 1 week ago: There are a few commonalities in all trade shows that help in determining the key differentiators th … more →
What is your "cup of soup"?
wrote 2 weeks ago: I ate lunch with www.campleadership.org co-founder, Mike, today at Bedder, Bedder and Moore (BB& … more →
What Your Camp Can Learn From Fast Food Chicken
wrote 3 weeks ago: WHAT YOUR SUMMER CAMP CAN LEARN FROM FAST FOOD CHICKEN: I don’t eat a lot of fast food, but when I d … more →
The Act of "Ticking"
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wrote 3 months ago: Many of us have learnt from the story of ant and the grasshopper. The ant who toiled relentlessly fo … more →
The “CORE” Problem
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wrote 5 months ago: The best time to be an Entrepreneur is NOW! And the best place to be an Entrepreneur is HERE! Yes a … more →
The Fresh Fresher
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wrote 6 months ago: Last week we came across a set of graduates, who dropped into our office looking for a job. We being … more →
What will you do without Google?
wrote 6 months ago: We will BING!!! Yes! today this may seem the right answer, but that is not the point being put forth … more →
Small Business & Talent: Some Disconnects!
wrote 6 months ago: Continuing where we left last week, we must say we have more to share. This is more from the fact th … more →
Positioning: More Important Than Ever
wrote 8 months ago: Jack Trout and Al Ries first introduced positioning in 1981 with their book by the same name (Positi … more →
Share of what are you vying for?
wrote 9 months ago: More importantly how? Leadership across businesses, be it small, medium or large and Marketers in pa … more →
Commoditized Knowledge Companies – Future?
wrote 9 months ago: If you are an entrepreneur interested in entering the knowledge business or a leader of a small busi … more →
How do you create customers?
wrote 1 year ago: Profit is a need, not a purpose. Even if it ensures business survival, profit is the result of succe … more →
How to be different...or not
wrote 2 years ago: The online world makes companies easy to compare: you just open several browser tabs and find the pr … more →
Rankings
wrote 2 years ago: Benchmarking results for global corporates were published yesterday in the Financial Times with an a … more →
Why being “passionate” doesn't make you different
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wrote 2 years ago: Every company seems to be passionate these days: passionate about customer service, passionate about … more →
Brand Management Case Study [Heineken]
wrote 3 years ago: When: Fall 2006 Where: Emerson College, Global Marketing Communications & Advertising Master … more →
Shouldn’t usability companies use usable copy?
wrote 2 years ago: If you’re trying to sell the advantages of usability (or “user-centred design” or … more →
