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Learning the 5P's of Marketing in Buenos Aires

I remember studying Marketing in College. It was all about the 5 P’s. Not sure if they teach the 5 P’s any more. I still keep studying though and I have learned a lot about marketing in Buenos Aires and my Spanish is worse than rudimentary. 728 more words

Advertising Agencies

Dear Digital Agencies: It's Time to Drive a Mobile-First Strategy for Brands

Disconnect Exists Between Brands and Agencies on Mobile

We’re at a watershed moment for brands. The smartphone is now the first screen in our lives, yet mobile has been a real challenge for marketers. 756 more words

Mobile Marketing

A race to the middle in India

Interesting insights into Indian Management Consulting practice by B J  Richards, am reproducing his blog here

http://www.sourceforconsulting.com/blog/2014/09/16/a-race-to-the-middle-in-india/

By B.J. Richards

The Indian consulting market, far more than most others, has a pretty dramatically polarized service offering. 465 more words

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