Tags » Digital Campaign

Starbucks Coffee shows its human face in social networks with a global campaign

Leaving away the typical Starbucks Coffee’s advertising campaigns that only showed pictures of their products (coffee latte, cappuccino, etc), now the american retailer surprises us with an interactive video… 760 more words

72andSunny

First World Problems Solving Third World Problems.

How long do think you can go without touching your phone? 2 minutes? 10 minutes? 1 hour? If I told you that the longer you leave your phone, the more clean water you could provide to children around the world; now how long could you last? 414 more words

Digital Marketing

Tea by Lalinda digital campaign created and designed by Amani Studios (CASE STUDY)

Conceptualized to reinforce this premium tea brand’s online presence, this digital campaign was aimed at upscale tea aficionados and the true connoisseurs of Ceylon tea. 80 more words

韓國emart 打造出創意的Digital Campaign(1/2)-QRcode應用

今天就來分享一下這一兩年中依然最記憶深刻的Digital Campaign,雖然已經好一段時間,但我還是很喜歡

大家對於QRcode其實並不陌生,因為它現在出現在各個不同的地方,
在大馬路邊的廣告看板、手機廣告、網頁廣告、電視廣告、便利商店、傳單…等,
各式各樣的地方都要你立刻掃條碼上FB按讚即可獲得大獎..
好,那有多少人掃? 掃的動機又是什麼?
大概舉幾個把QRcode擺在很詭異的地方,

例如:高速公路上的廣告看板,廣告+QRcode, 請問每台車時速都80-110, 他們有時間拿手機出來掃條碼?
有多少人想在高速公路上掃條碼的?(請勿開車時拿手機,太危險了!)


哇!超有創意的,把QRcode設計在屋頂上!!在上面的人都可以看得到噢!請問..你是要給小鳥掃QRcode嗎?
有誰會真的掃拉!~~~暈~


這麼多的QRcode排排站,你要我一次可以掃幾個呢? 給使用者太多進入的管道, 他們也不知道自已要什麼呀~ ㄚ!還有, 公車在跑的時候我應該也要跟著跑才能掃到QRcode,不然當我手機一拿起來車可能都跑了….


把QRcode設計的很有風格跟特色!酷斃了…請問,變形了我怎麼掃,大概要把我吊起來才有辦法match到吧….

有超多QRcode放置的位子,角色,空間都有些問題, 所以不代表四處擺放QRcode就一定會target到你的audience!我想目前用最好的應該就是好友聯結,透過line,wechat…等!應該是最方便的, 再來也蠻常看到QRcode在名片上出現, 其實我也在想, 要我掃名片上的QRcode是為了讓我取的對方的資料嗎?…ㄚ…資料不都在名片上了?應該是需要有更直覺得用途才是? 不過小妹我自己也真的做了QRcode的名片, 在上面是直接掃到我的Linkedin。畢竟是跟個人有關而非公司,所以透過QRcode設計好玩一點點! 但到底需要或不需要 設計的人員可以思考看看。 27 more words

Creative Idea

In Conversation with Mr. Rikin Shah, Director at Purple Phase Communications, To Understand the client preference for Digital Media in Marketing

Purple Phase – a company that transforms business ideas into valuable creative solutions. They bring together the best of marketing, branding and design solutions and take a fresh new look at branding. 967 more words

Digital Marketing