Tags » Digital Marketing

Successful Social Media Strategies for a Small Business

Ever since businesses began to realize the value in connecting directly with customers via social media, social media has become an essential part of almost every businesses marketing strategy.   2,107 more words

Social Media

Ongoing Case Study - Tower of Bodacious / How Social Media put Boston Pizza into my global brand awareness

Over the last couple of days, over my Facebook feed I began to notice that there were lot of posts pertaining to something called a ‘Pizza Cake’. 509 more words

Digital Marketing

The interesting logic of low-end high-tech

When people choose to choose wisely instead of nurturing biases for brands, business is blown wide open.

Smartphones and tablets have become the primary web access tools that people use to go online, do correspondence, engage in gaming tech to amuse themselves, and of course, do business.

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Mobile Rising: The spread of CPI (Cost Per Install)

Facebook, in recent years,  has set the stage for the new type of advertising compensation method, the Cost Per Install kind, where mobile app advertisers are charged based on the amount of download conversions they receive from their through the ad placement.  187 more words