Tags » Digital Marketing

Big Data - something new? Ask Major League Baseball.

I had finally made my way home after attending the BOLO 2014 conference in Phoenix. One of the keynote speakers spoke about the emergence of Big Data, so it was fresh on my mind. 580 more words


A Case Study In Digital Marketing

The following is a digital marketing plan that I created as part of an interview process. I spent plenty of time doing it, so I felt like this is a good place to share it! 33 more words


14 Digital Marketing Takeaways from ASCEND Summit 2014

Remember the days of high school and college, strategizing “how much time can I spend “getting water” or “going to the bathroom” before class is over?” 988 more words

Public Relations

What On Earth Does A Technical Marketing Manager Do?

I agree, it’s an unusual title. I think I’ve only ever seen one other person with the same title in the time I’ve had it and I’m pretty sure when I say it most people think “Huh?” So what does a Technical Marketing Manager do? 483 more words

Digital Marketing

Let's Talk Programmatic: Marketer Spotlight - Cortney Martin

Cortney Martin is a 26-year-old entrepreneur consumed with changing the world.

She’s resourceful, creative and extremely willing to take the risks necessary to succeed in such a formidable task. 1,006 more words

Programmatic Advertising

Why I love being a translator trainer: a case study

Last Saturday, October 18th, I arrived to Leiria around 9 o’clock. Located in the centre of Portugal, this city is dominated by its beautiful castle. It was precisely in this city that I’ve started my experience as a translator trainer and returning there for this same reason, redoubled my enthusiasm. 353 more words