Tags » Digital Media 2

The meaning and value of intelligent digital strategy

Media planners and marketing professionals nowadays are faced with a growing challenge. Today’s media landscape requires that people working in the industry have experience across multiple platforms (print, radio, TV and digital), and a solid understanding of how specific audiences can be targeted in an increasingly segmented market. 271 more words

Media Production

Two Tips For An Effective Email Blast

Two tips that will help you plan out your next effective email blast:

1. Instead of a “Buy Now Sales Pitch” give information that gives a reason to buy your product or service. 109 more words

Marketing

Mobile Overtakes PCs in China

The proportion of Chinese internet users who use a mobile device to go online has overtaken PC usage for the first time, according to official figures from the China Internet Network Information Center (CNNIC). 161 more words

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Intrusive Ads Irritate App Users

More than two-thirds (67%) of young British app users find ads annoying and almost one-third (28%) always turn off push notifications as soon as they download an app, a new survey has revealed. 107 more words

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Can I use this image? You may be breaking the law!

“Can I use this image?” I have heard this question more times in the last few months than ever before – people are now starting to realise that there are copyright laws attributed to content (including images) on their social media platforms. 420 more words

Social Media

Survey-based research vs. behavioral: which is better?

At a recent conference I attended (Panagora MobileBiz Tech), there were (as usual) several deep-dive research presentations from reputable research firms.  The research was (as usual) alternately exciting/boring/enlightening, with no less than a half-dozen different spins on the emerging prevalence of mobile devices.   367 more words

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