Tags » Digital PR

How has the internet changed PR

Internet has transformed not only how we communicate, but with whom, when and where. Traditional media are experimenting with new business models, while brands speak directly to their customers and media management tools are released every day, plus there are also now bloggers too. 364 more words

Public Relations

Decoding Digital DNA - A Strategic Perspective for PR Agencies in India

Continuing from my previous post about how a PR company could possibly bring a significant change to the digital ecosystem in India. Here’s a basic presentation as to how any small Public Relations company can build a 360 degree Digitally Services portfolio for their clients and improve upon their revenues in long term. 210 more words


Digital PR Measurement Tips: Best Practices from the Trenches

August 15-16, 2013: Digital PR Best Practices Conference – 

Joined Mark Ragan (@MarkRaganCEO), Maria Poveromo (@mariapoveromo), and Sam Hosenkamp (@SamHosenkamp) to discuss and present proven solutions for providing metrics, ROI and KPIs for your social media to persuade the social media skeptics in the C-suite. 11 more words


Why Digital Public Relations is the Best Thing Since Sliced Bread

The world is moving faster than ever before for mounting products and services has now become a challenging task because there’s so much competition in the marketplace. 479 more words

Erika Kauffman

Five Cyberspace Commandments for Singapore

As communications professionals, it’s often our place to cajole too-cautious clients into investing more of their marketing dollars in the digital realm. We all know the power and reach of branding in cyberspace – just look at… 700 more words

Cyberspace Laws

Why Online PR is Essential to Digital and Real-World Success

The Internet has revolutionized more than just how we obtain the latest news. It’s allowed us to purchase products and services online, to research countless things, and to interact with even the most distant people. 415 more words

Erika Kauffman