Tags » Digital PR

Product Informational Video Example: Panasonic Lumix G6

New products are being created daily. One exciting field in public relations is creating digital content to share information about products to the public. This video is sometimes a prototype invention or a product that is already on the market. 315 more words

Crisis Video Example: USC Food Poisoning

Public relations deals a lot with crisis management. Accidents happen, even to the best companies. Incidents will happen so the PR team needs to be prepared to produce an apology crisis video. 448 more words

Content is king but it also saturates your inbox

Firstly, apologies for the radio silence; I can’t quite believe more than a month has passed since my last post.

Before I even start to browse the Internet or soak up what’s trending across social media on a typical day more than 20 industry trend / media enewsletters drop into my inbox. 381 more words


Think you're a thought leader? You're probably wrong... but here are 3 ways to become one

Thought leadership. A term bandied about daily by public relations people trying to build the reputation of their CEO. But most people talking about thought leadership have no clue what it means. 1,017 more words


prdoctorchicago reblogged this on prdoctorchicago and commented:

As our readers know, we write regularly about public relations strategies and tactics, corporate social responsibility (CSR), marketing and customer service, storytelling, etc. Another topic that sparks our interest is thought leadership. Below we reblog an article on what makes a thought leader. As far as we're concerned, we couldn't have said it better. If you like the post, or have something else to say about thought leadership, let us know in the comments below.

I've Got A Great Campaign, Then What To Do?

Every successful campaign have a great idea, but not all the good campaign can succeed without finding target audiences rightly. Customers are becoming more sophisticated in the digital age than they used to be. 302 more words

LinkedIn as the new Business Development Manager

A. Pedro del Rio

What if you think LinkedIn (and other social media platforms) as the your own Business Development Manager (BDM)? Drew Hendricks, a Forbes contributor in areas of entrepreneurship, signed a very interesting… 284 more words

Social Media

Social Media for PR - An engagement subject

Social media by this point is nothing new as it has been around and used for well over a decade. However, it is always such a timely and popular topic. 847 more words

PR Practitioners