Due to lack of time to develop these to the full potential, I am selling these great digital signage domains. Please visit each site for information.

http://www.digitalsignagecertification.com (see site for details)
http://www.digitalsignagebooks.com (see site for details)
http://www.digitalsignagemagazines.com ( see site for details)
http://www.digitalsignagedaily.com (make an offer on this one)

All offers will be considered. I do not have time for auctions so if you would like
let me know. Payments may be accepted if needed. I will be listing more soon.
http://www.digitalsignageuniversity.com and digitalsignageuniversity.org
is pending a sale this week.

Contact me lisa@digitalsignageforum.com

This is my product pick of the summer! If you want to enhance your business and empower your customers, this is pretty interesting. I really like the concept of the window application and the templates. I think anyone can use this no matter where they are in their digital signage plans. If you sell products, you can add it to your lineup OR if you have been on the fence about deploying signage this is your chance at a unique application. Nothing could be better than utilizing your store or company windows for sales messages.

Hurry!! because this Webinar is Tuesday! Also, check out the spiffy graphic page that they made. NICE! I like it that they are a Seattle company. I will be sitting in on the Webinar as well, so SEE you there!

SIGN UP HERE!!!

Have a GREAT Digital Signage Day!
LisaJ

I can’t help it, but this story reminds me of the Titanic with its super fast new engines and its ego driven need for speed that was its demise. This will undoubtedly change the distribution channels and should make resellers carefully choose suppliers who (moving forward) are in it for the long haul.

But… How will this affect the Digital Signage Industry? READ MORE LIVE NEWS!

UPDATE: For our friends in the industry. If you are in need of employment we have opened a new thread called “employment wanted” on the digital signage forum.

The Award’s were finally presented in person at the digital signage show on May 7th on the Tech talk floor. Thanks to all who attended and congratulations again to the winners. Watch the video for the live award action!

Also, we entered to win a contest and this is our video submission about our trip on Virgin America.

See it here! You can also see the cool screens and interactive content RED has to offer. The plane could land in water..and no one would care, it is a mega media experience!
click here Virgin American Airlines.

Please do a thumbs up vote if you can. We might win 4 free tickets if we win.

More Videos of the show are coming soon. So stay tuned!

LisaJ

With more than 3300 visitors the Digitalsignageexpo in Essen was successfull. Most of the comments of the exhibitors have been very postive. Also the organizer Jens Schindler was very happy when I spoke with him. And here and there we heard rumours that new Digital Signage rollouts will start in the third quarter 2009…

I have to trust the Carnival knows what they are doing with the new digital signage fish in 22 locations. After all, every time I hear the name Carnival Cruise this commerercial pops into my head and play’s all day long. Play it and get my drift.

Learn more about the digital fishes. My question is: will there be a way to sponsor those fish with a brand name logo for more revenue? Did I miss something?

Have a great Digital Signage Weekend and keep on rolling.
LisaJ
www.digitalsignageforum.com

Twitter’s great for many things, and it is also great that many involved in Digital Signage / Out of Home are Tweeting about the 2009 Digital Signage Expo. If you are like me; you are not in Las Vegas this week. But why pay for the ticket, the hotel and the plane ride, while also risking a serious hang-over and some Blackjack money; especially when you can get a backstage pass to all the critical events and happenings from straight from Twitter! No, honestly, I might be a bit jealous that I can’t attend this year, but thanks to some good peeps, it sure feels like we are all there. Personally, I was very much interested in what would come out the one of the first events at DSE that was to be Content Day.. As I Twitttered today, it didn’t seem like much was accomplished for the most part, although two presentations / and some content sounded like they Really stood out from most and were Excellent. Did the message about the importance in content for DOOH get through? That remains to be seen, and I have my reservations… But here is “Content Day” brought to you by DailyDOOH.com. Thanks guys, and Great job so far! 

@DailyDOOH

• Le DailyDOOH arrivee Las Vegas4:22 PM Feb 23rd
• Not surprisingly an early rise in Las vegas, looking fwd to today’s content day enorrmously (some gr8 speakers lined up)6:41 AM Feb 24th
• DailyDOOH is online, front row at Content day, sitting next to, on my left Bill Gerba and Manolo Almagro10:50 AM Feb 24th
• Richard Lebovitz has officially opened the content day with a brief iintroduction. It’sa full house w/folks standing at the back of the room11:04 AM Feb 24th
• Laura Davis Taylor is moderator for the day and is now on the podium11:05 AM Feb 24th
• I don’t understand this first presentation11:13 AM Feb 24th
• this is a good idea – several companies showing how they would have pitched if there was a brief for a Samsung NC10 notebook advert11:19 AM Feb 24th
• Julie’s advert was much better than the first one but could probably have been half as long – again scarily played out bit like a TV ad11:29 AM Feb 24th
• so far have not been that impressed with any of the 3 adverts – typical agencies who have not though this thru FULLY11:40 AM Feb 24th
• i’m sorry but some of the content we have seen has been truly awful11:48 AM Feb 24th
• Please let this be the last !!!! Thank god it is. Laura is back on stage, summarising the 4 creative briefs that we have seen11:56 AM Feb 24th
• Unless this day improves I am going to take the BLUE PILL and hide my head under the pillow11:59 AM Feb 24th
• PLEASE- if the audience listen to some of the advice being dished out here, content is gonna be set back another 5 years12:02 PM Feb 24th
• THIS IS NOT TELEVISION12:03 PM Feb 24th
• Manolo writing more detailed post covering the 1st session ‘DSE 2009 “Content Day” Session: Interpreting the Creative Brief ” we believe12:38 PM Feb 24th
• Bill Gerba is up next – looking fwd to this one ‘7 Proven strategies for better digital signage results”12:49 PM Feb 24th
• put your important text at the beginning and at the end1:04 PM Feb 24th
• pre-order, repetition, alliteration, the rule of ‘3′1:06 PM Feb 24th
• taglines = keep em short and memorable1:07 PM Feb 24th
• top 10 slogans of the 20th centry just been shown on screen!!1:08 PM Feb 24th
• craft a call to action – a call to action should be on the screen all the time (could NOT agree more with this|!!!!!!)1:09 PM Feb 24th
• use google Adwords to help you craft calls to action1:10 PM Feb 24th
• fontogtaphy 101 – don’t mix font types, don’t use ALL CAPS, don’t stack lines1:12 PM Feb 24th
• now Bill is talking about color – of course he means C.O.L.O.U.R1:13 PM Feb 24th
• getting the hang of timing – don’t let motion interfere with readability of comprehension u only have a few seconds for glance media1:16 PM Feb 24th
• fade and blast are better than motion based displays like ticker for rapid identitifcation of items (we SO AGREE = spot on)1:23 PM Feb 24th
• layout – composing a shot (in the western world eyes move from left to right top to bottom)1:24 PM Feb 24th
• ooh contentious = multi-zone screen1:24 PM Feb 24th
• even a 15 second clip can be broken down into two x 7 sec and 4four x 3.5 seconds1:26 PM Feb 24th
• lots of good ARTISAN content being demo’ed here1:26 PM Feb 24th
• this is a masterclass of how one should go about content1:29 PM Feb 24th
• Our first full story of the day is up from Manolo ‘Interpreting The Creative Brief (Or Not)’ see http://www.dailydooh.com/ar…1:38 PM Feb 24th
• Phil Lenger is up after these guys – he’s co-founder, boss man at Show and Tell productions. Last we heard him was in Paris and he was good4:24 PM Feb 24th
• Phil is talking about theory and philosophy of great content5:07 PM Feb 24th
• network owner needs to take responsibility for hw / sw and content – let the advertiser do the ads of course5:18 PM Feb 24th
• elements of content = advertising, branding, information / PSA, entertainment, ambience / environmental5:22 PM Feb 24th
• we disagfree with phil’s vview on tickers )they just lazy)5:22 PM Feb 24th
• teh goal of your network is to be compelling SOMEof the time NOTall of the time (laughter from the audience)5:25 PM Feb 24th
• the meat should not repeat5:33 PM Feb 24th
• the experience curve is an interesting way to look at how to create loops of content5:34 PM Feb 24th
• Bill Gerba’s 7 Proven Strategies for Better Digital Signage Results and Phil’s How to Develop a Great Creative Strategy were best of the day6:00 PM Feb 24th
• How to rate the day? well thoise two PPTs alone were worth the entrance fee we suspect. The day was moderated well BUT ..6:01 PM Feb 24th
• … there were far to many mediocre presentations.6:01 PM Feb 24th

YDreams’ Flapi will flip your mind.

You all know the classic story: boy meets girl; girl plays with boy; boy falls in love with girl; girl leaves…

Maria Palma just shared with me YDream’s take on the story, featuring their virtual Mascot, Flapi the cute, and an even more cute – real girl (the Creative Director’s daughter which totally steals the show).

I like the attempt for drama driven by the interaction between real and virtual.

But I’d love to see this on a portable device. The girl should see Flapi in her field of view avoiding the need to turn her head to watch it on the screen.

YDreams response: they’re thinking about it…

This demo (based on their SimVideo augmented reality platform) and others were presented by YDreams’ CEO, Antonio Camara, at the Digital Signage Expo in Las Vegas this week.

YDreams wasn’t the only AR company to present at the event: Total Immersion made a splash as well.

An Exclusive From Minicom for 2009

I love this new exclusive.  It is just what we need to start off the 2009 Digital Signage Revolution.

This is also just what the forum needed too! Which is a great connectivity provider that actually can provide some really down to earth information for resellers, integrators and end-users. You can have all the pretty screens in the world but you still need to know what goes between the boxes and more importantly- WHY you might need some of these products.

This is a must read for any integrator, reseller or end-user and even if you know the hardware end well, minicom talks about  ROI. I am impressed as they have learned to appreciate the lingo of the media. I like that!

I also ABSOLUTLEY love they promote it from a “going green perspective” as well. Nice job Minicom and thank you for coming to the forum. Welcome!

If you would like to read the ten commandments of Digital Signage go here.

Enjoy! Happy 09 too.

LisaJ

www.digitalsignageforum.com

Last week, the Digital Signage Expo announced that they will be bringing their show to Europe and joining Viscom in Germany in October 2009. There have been significant advances in the digital signage market in Europe recently, for instance when NEC, Philips, IBM, Invidis Consulting, Neo Advertising, Minicom and ECE Flatmedia joined forces to form the European OVAB.

Dirk Hülsermann, Chairman of OVAB Europe has said that “the market for digital exterior advertising is growing fast in Western Europe, an average of 32 percent yearly CAGR). This means net advertising sales with digital exterior advertising will quadruple by 2012 – from 158 Million Euros (2007) to 626 Million Euros in 2012.“

As popular as Digital Signage Expo is in America, their choice to join Viscom is a wise one; they should be commended for not adding another show to the already saturated market or trying to re-invent the wheel.

Viscom 2009 is taking place in Germany on October 1 -3, at the Düsseldorf Exhibition Center. Last year Viscom was attended by 14,649 professionals (+15% vs 2006), had 35% new exhibitors, 19,000 m² of exhibition space, 76 countries represented, a cycle of 12 conferences with 60 speakers, 531 conference participants (+8% vs 2007), and 88 international journalists

The full press release can be read at Digital Signage Weekly.

As the world economies heads towards troubled times and as we all brainstorm ways to cut costs and innovate to pass through the economic slowdown. InfoSignz with its revolutionary digital signage software and monthly subscription model is helping clients to fight during these troubled times.

InfoSignz help reduce cash flow requirement for signage software by almost 99% in the first month. Post which as the model is based on monthly subscription, it helps our clients to make revenues from their digital display networks and share a small pie towards InfoSignz as subscription. So in a way InfoSignz is becoming an asset to business (while many of our competing digital signage software providers become huge liability and cash burner)

InfoSignz PRO clearly saves for our clients their vital Vitamin M($), compare this over months, quarters and years.

I started thinking to write and share this when I received an email from a Brazilian client thanking and highlighting this important area to us.  Thank you customers!

Yes, InfoSignz PRO helps saves more than 82%. We help you reduce your cash flow requirement for digital signage software. Compare this over one month or one year or 3 years. InfoSignz PRO clearly saves for our clients.  Refer table below

You save more when you use InfoSignz PRO

• No investment needed in server hardware. You also save on annual server maintenance cost.
• No AMC cost. InfoSignz PRO offers you updated and more advanced features, always. You save on annual AMC’s and related upgrade cost.
• You also save on hardware and OS. InfoSignz is independent of hardware and supports both  operating system (Windows XP and Linux Fedora 7)
• No Initial setup cost

Investment	Other Digital Signage Software’s (Indicative average price)	InfoSignz PRO Recurring monthly subscription)
Digital Signage Software	Investment upfront (One-time)	in 1st month	in 1st year	in 3 years
Server software – management, content and scheduler	$2,500	$9.99	$119.9	$359.6
Player / location software licenses (No. of player licenses – 10)	$5000	$99.9	$1199	$3596
Cash outflow	$7,500	$110	$1319	$3956
% Savings		99%	82%	47%
Cash flow savings with InfoSignz PRO		$7,390	$6,181	$3,544
* One time digital signage software cost is derived after studying features and prices of leading digital signage software, globally.

]]> http://infosignz.wordpress.com/?p=166 Mon, 04 Aug 2008 20:30:43 +0000 dpatodi http://infosignz.wordpress.com/?p=166

Myth 1 – digital signage software is complex

Fact: InfoSignz digital signage software platform is ‘Simple’. With an easy to drag and drop interface and intuitive product component makes it very simple to create, schedule and manage a digital signage network. Irrespective of the number of screens you deploy in your network, InfoSignz still remains simple to operate. The entire intelligence works at the back to ensure a smooth and efficient signage network

Myth 2 – digital signage software accessed on the web are not secure

Fact: InfoSignz is secure, stable and scalable. We have taken enough measures to ensure that the 3 things are met. We use 128 bit encryption on all transaction pages.

InfoSignz powers digital signage networks, small and big, across the globe and we take enough measures, on an ongoing basis, to ensure that our client networks run smoothly and securely.

Myth 3 – Digital signage software are very expensive and involves huge investment

Fact: InfoSignz offers its digital signage platform on Software-as-a-Service (SaaS) model. This means that there is no upfront licensing cost, no server software or hardware cost, and no setup cost. What you pay is purely based on pay per use model. Your initial investment is very low and so is your recurring cost. This means that you can use your surplus cash for your other business needs.

Your investment on software is very minimal, but you still receive the best product with latest updated features in a secure and scalable environment.

Myth 4 – Digital signage applications need static IP address to control end players / locations

Fact: InfoSignz offers a unique platform which can control your network screens on dynamic IP address. This would mean that you still get the features of controlling content and point cast flexibilities but you do not need to invest for obtaining static IP’s from your network provider. InfoSignz thus helps to lower your running network cost.

InfoSignz capability with dynamic IP configuration helps even when you have different ISPs / network providers at different locations. Even when you want to migrate to a better ISP, simply migrate without worrying about the mapping of your digital signage screens.

Myth 5 – Digital signage software can only run on specific proprietary players / hardware.

Fact: We at InfoSignz realized this dependency offered by many signage companies and so we have built our solution to run on any make of hardware, specifications. What you need on the hardware PC or thin client is an operating system, flash 9, Java Run time environment and a web browser.

You can use low end or high end or a mix of these two builds for your signage players. For example if you need to display only text and images and some news / text tickers then a very basic low end machine will also meet your requirement. But if you want to display high quality video, Live TV and other heavy content where quality of content is more important then you can invest in a better PC / thin client players.

InfoSignz doesn’t need any proprietary hardware to run its platform. InfoSignz works and supports both Windows and Linux operating system. This further gives greater flexibilities to our clients.

Myth 6 – All digital signage software’s need expensive routers, signal boosters and transmitters

Fact: InfoSignz dynamic signage platform needs only a PC, display screen, cabling and an internet connection. No other hardware attachment needed at the end screen location.

Myth 7 – You need a constant network connection to run your digital signage screens

Fact: InfoSignz narrowcasting and digital signage software can deliver content, manage and control signage network on all types of connectivity – limited or interrupted or dedicated connectivity. We have tested and optimized the platform to run on broadband, LAN, WAN, Wi-Fi, dial up and data card connectivity. Our unique offline viewer remotely manages the content, playlist and schedule and live updates.

So whatever is your connectivity your signage screens, powered by InfoSignz PRO, will always display updated or scheduled or default content but will never go blank (blue screen).

Myth 8 – Software’s are upgraded once in a year

Fact: InfoSignz offers instant upgrade of software application. InfoSignz product teams are working continuously to launch new features and components or improving existing features based on customer feedback. As a when we release newer components or improve existing components and features they are delivered to all our existing and new customers, online. So you always use the latest and advanced version of InfoSignz digital signage platform.

To get you up and running in no time, we have put in a new way to start a
PRO account. No nothing major in terms of the end result, but a little less
hassle in getting your up and running in no time with your digital signage
network.

The modification is that when you now sign up to become a PRO user, you also
get a PRO location bundled with it for just $19.98/month. This one PRO
location will be credited to your account immediately. That way you can
start using your account right away.

To buy more PRO locations, simply go to the dashboard, add the number of
locations you want and checkout.

So a lot less hassle now to get your digital signage going ASAP.

It seems like DIgital Signage Expo 2008 was just the other day but attention has already turned to Digital Signage Expo 2009. Digital Signage Today reports that the Expo will feature a new Out-of-Home Network Show.
Other highlights are the opportunity for people to make 20-minute presentations about their products as well as two Super Session Keynotes and 30 informative sessions.

A new release of InfoSignz goes out today with some significant improvements in usability, appearance and performance.

Prominent features in this last incremental release prior to the PRO launch are

* Ability to add background colors and background images to components and screens.

* A new look weather component with more features and properties that you can set

* An easier to use interface to create playlists – now just drag and drop your screens

* Ability to remove partitions on the screen without redoing the entire screen

* Performance and usability improvements in the designer and dashboard

Check out these new features by getting a free account at www.infosignz.com

Your feedback is much appreciated. Send us email at support@infosignz.com

Digital Signage Expo 2008 is just a few weeks away now. It promises to be one of the highlights of the year.

Full details of the schedule to come, but off the top I can tell you that Minicom’s Björn Christiansen will be speaking on the Last Mile of Digital Signage. Over the three days there will be a discussion forum of 15 speakers which will be complementing the panel workshops.

Digital Signage news headlines from across the web:

Installations:

• CAYIN Digital Signage Solution Enriches Exhibitions in National Museum in Poland – PR Web – It is the first digital signage installation on a cultural project in Poland, and uses 16 of CAYIN’s Players
• PSI Corp. Reports First Installations of Its Digital Signage Network – Fox Business – Together with Hospital Media Network, installation in NYC hospitals will reach around 60 screens by the end of April
• Renkus Audio Selected for Detroit Installation – aka.tv – The video wall at DTE Energy ‘Town Square’ consists of 36 plasma displays

New Products:

• PhotoVu Unveils Digital Signage Network – TechRockies – Known for their digital picture frames, PhotoVu is expanding into digital signage with a wireless network expected out later this year
• Sharp Offers Digital Signage Software – Pro Av Online – New software accepts programming on a USB flash drive for remote playback on additional PCs and LCD monitors

Industry Announcements:

• Digital Signage Association Membership Continues Steady Growth; Adds New Board Members – SunHerald.com – The new association now consists of 80 members from across the industry
• Minicom announces products showcasing at Digital Signage Expo Germany – Minicom – Minicom is unveiling the new Dual Cascade Receiver Unit (DCL) for the DS Vision 3000
• Gas Station TV launches search for face of GSTV Network – aka.tv – Prize money for winner is $2500, votes will be made by public online