Tags » Digital Storytelling

Informative Videos as a way of reaching out to the public

Something that has really interested me lately are all of the videos we see daily in which people interview people to get their opinions on a specific topic. 172 more words

Digital Storytelling

Pushing Sales by Pushing Emotions

Sometimes companies have come up with the creative ploy to debut an advertisement that says more about their company than their product. Gatorade is, without fail, one of those companies. 298 more words

Digital Storytelling

Celebrities in Advertising

Matthew McConaughey stars in latest Lincoln commercial.  The advertisement displays the actor driving the newest model alone, and capitalizes on his words to convey the message.  283 more words

Digital Storytelling

Companies Need to #GetItRight

Anyone who pays attention to current events or uses social media knows about the current Ray Rice domestic violence case. When the video of him assaulting his wife in an elevator was released on TMZ a few weeks ago, people were furious and many movements were started. 393 more words

Digital Storytelling

Teenage Mutant... Wait a Second

The teenage mutant ninja Turtles reboot (one of several thousand in the past few years) bothered us with the usual overplayed TV spots and radio sound-bites… but the poster for the film’s Australian release introduced a whole new level of “wow”. 244 more words

Digital Storytelling

NFL Sponsors Take a Stand: For Better or Worse?

It has been a tough two weeks for the NFL, who has been under fire for two recent scandals involving how they have handled the domestic abuse allegations of Ray Rice and Adrian Peterson.   624 more words

Digital Storytelling

CoverGirl Looking for Cover

This season CoverGirl started an ad campaign that was directed at the female fan base of the NFL, which is a sizeable group, since females make up 40% of the NFL’s fans. 415 more words

Digital Storytelling