Tags » Direct Mail

Cross-Channel Writing Tips

Direct Marketing IQ is one of my favorite websites to visit to see what’s going on in the direct marketing world. On June 11th, they hosted a wonderful webinar on creating cross-channel copywriting tips to start using now. 424 more words

Design/Prepress

Time for direct marketing to get in touch with reality

Sensory marketing makes sense

There is one thing that direct mail can do that no other channel can: activate all five of your senses. Touch. Taste. 450 more words

Postcards From The Digital Frontier

Dimensional Marketing is a Trend Worth Talking About

Dimensional marketing is a trend that is popping up everywhere. Direct mailers especially are following this trend as they can outperform standard mail formats by 250% according to the Direct Marketing Association. 282 more words

Design/Prepress

Trade Show To-Do List: What to Do Before You

Trade shows are an excellent opportunity to make sales, build relationships and collect qualified leads. To maximize your participation, consider the following before you’re off and running. 471 more words

A step-by-step guide to personalized communications

I love me some good data. I love me some well utilized data even more, but one of the things I have found when consulting with clients is they aren’t quite sure where to start. 529 more words

Communications

Magnifying Engagement - Super Cool Piece, Indeed

Trish Witkowski has been on a roll lately sharing some really engaging pieces over on the Fold Factory’s  YouTube page, and this one celebrating her 250th episode definitely doesn’t disappoint. 24 more words

Print

Money right under your nose - your business data assets are valuable to other marketers

Customer acquisition via email is a tricky business.  In the (B2C) business-to-consumer segment positive ROI is particularly difficult to achieve.   (B2B) business-to-business marketers have considerably more success for a myriad of reasons that include higher price points for products and better targeting capabilities since consumer marketing is so broad-based. 573 more words

Marketing Stuff