Tags » Direct Mail

Latest Project: All Souls' Church Direct Mail

When a great, long-time client calls and ask for our help assisting his church with a pledge drive, of course we say “Yes”. This is how we got involved with the 2014 All Souls’ Episcopal Church Every Members Canvas project. 140 more words


The Marketing Power of Every Door Direct Mail

As a business owner or marketing manager, you understand that to be successful, you must have an effective marketing plan.

Today, marketers follow an easy principle, there are those who are likely to purchase something and those who are on the fence about purchasing a product or service.   242 more words

Every Door Direct Mail

Don't Miss This Fold of the Week: Shadow Box Mailer

I’m just going to put this right here. Prepare to have your mind blown.


Excellent Direct Mail Resource

Today’s post will be short and sweet, dreamers.

I recently started a new venture working with Pitney Bowes mail solutions on a monthly basis contributing content to their resource center for their clients and prospects. 55 more words


Research Shows Direct Mail Is The Most Effective

It might seem like snail mail is a bad venue for advertising considering that we are exponentially turning everything digital. However, an article states, “Research has revealed that is still one of the cheapest and most effective” methods of advertising. 250 more words

Too Much Time on Things That Don't Matter

Have you ever run an A/B test that didn’t make a difference in the conversion rate? Have you spent money on splitting a direct mail campaign only to find out there wasn’t a lift from the test? 183 more words

Direct Marketing

Plan to Measure & Measure the Plan

As 2014 is coming to a close (we can tell by the plethora of holiday décor in every retail store), we want you to seriously consider your marketing strategy for 2015.  399 more words