Effective marketing begins with an evaluation of your audience. With over a quarter of a million Americans turning 65 every month and half of all second-home buyers over 46 (according to the National Association of REALTORS®), the idea of buying a second home now for future retirement is a certifiable trend. 444 more words
Tags » Direct Mail
Marketing a business, product or services may be difficult to market for a small business. At first, business owners may feel overwhelmed with the variety of marketing outlets that they can use. 635 more words
We’ve all heard (and continue to hear) about the demise of print and the praises for the digital realm. It’s like a boxing match that never ceases to end, so when I saw a post on Target Marketing looking at the success of each medium, I was a little giddy (as I always am when people compare the two forms side by side). 204 more words
When I started Charlotte Print I figured I’d have to steer clear of all other graphic designers and commercial printers in my space.
After all, why invite competitors on to my turf? 295 more words
Sensory marketing makes sense
There is one thing that direct mail can do that no other channel can: activate all five of your senses. Touch. Taste. 450 more words