Tags » Direct Mail

Salesperson: It Sucks!

“Every person who calls in from this mail piece is a piker,” complained a salesperson taking the calls.

“Interesting. Because that is not what the analysis shows. 142 more words

Direct Marketing

No Postage Increase in January 2015

Hey Dreamers! Today’s post is short and sweet, but good if you like no postage increases!

The U.S. Postmaster General Patrick Donahoe, the U.S. Postmaster General stated in an Association for Postal Commerce (Postcom) board member meeting that the Governors of the U.S. 196 more words

Print Industry Updates

Are You Ready For Some Football?

The curtain is closing on the dog days of summer and reopening to cooler weather, colorful leaves, and many folks favorite part of fall: Football season!  243 more words

Real Estate Marketing

First Time Users Save With Every Door Direct Mail

Every Door Direct Mail (EDDM) is a wonderful tool for small businesses to promote their company locally with the United States Postal Service.

For those unfamiliar, EDDM allows you to select certain routes related to a specific address, zip code or city and state to target your message. 135 more words

Direct Mail

Why Use Print When I Can Go All Digital?

This is a question that has been buzzing around the marketing world since the rapid surge of the Internet and social media. While many businesses have completely migrated their advertising efforts to the web because of its cost effectiveness, exposure potential and convenience, print still maintains its stance as a powerful and necessary component of an integrated marketing strategy or campaign. 370 more words

General Info

Want Your Marketing Message to Stick? Use the Right “Glue”!

When you run a real estate business, it’s hard to be objective about marketing. Everyone promises exposure. Everyone offers to boost your client list. Maybe it’s time to think outside the box and try a tactic that’s guaranteed to keep your name in front of people who are primed to buy or sell homes. 535 more words

Real Estate Marketing

Direct Mail Marketing for the Young at Heart

Effective marketing begins with an evaluation of your audience.  With over a quarter of a million Americans turning 65 every month and half of all second-home buyers over 46 (according to the National Association of REALTORS®), the idea of buying a second home now for future retirement is a certifiable trend. 444 more words

Direct Mail