If your marketing director has decided to create a huge mailing campaign and has asked you to co-ordinate it, you may be wondering where to start. 468 more words
Tags » Direct Mail
When I was just a youngster visiting my grandparents for a few weeks one summer, I became in awe of the excitement my grandpa had when it was time for the mailman to drive up to his box and deliver the stack of envelopes, catalogs and postcards. 1,275 more words
Customers and Potential Customers are the lifeline of your business. This is true across all types of businesses whether you are a business to business or business to consumer type of business. 573 more words
Who even uses direct mail anymore?
Any company with sense, that’s who.
The thing is, while everyone got sick of junk mail filling up their letterbox a few years ago, the digital revolution means we now have less and less spam coming through the door. 497 more words
It’s January folks.
And that means it’s a good time to take a fresh look at your content. As many of you may know, I’m a big fan of the content “audit” (even though the word “audit” does have negative connotations…) and believe that January is a good time to take a step back and analyze how hard your content is working for you … and your audience. 1,543 more words