Tags » Direct Mail

How the USGA Got My Attention, Fast.

My walk to the mailbox this morning was rewarded by an irresistible offer from the U.S. Golfing Association. A FREE hat!

How can you say no? 631 more words


‘What not to do’ when writing copy

‘Williams Painters was established in 1996 and serves the Basingstoke area’.

This intro from a website I saw this week is guaranteed to convince any potential client to click to another site. 317 more words

How Retirees Are Shaping The Future Of Direct Mail Marketing

Direct mail marketing has and always will be one of the most effective ways to garner the attention of a targeted market. People love getting fun stuff in the mail. 329 more words

Direct Mail

The Power of Direct Mail

Ikea has been in the media a lot lately for its catalogs. They print over 200 million copies annually in 27 languages for 38 countries. 86 more words


Importance of Packaging for College Recruitment Materials

College and university marketers can take a lesson from Newegg.com in how to package their recruitment and admissions materials.

Just look at the packaging on a recent item my husband received from Newegg.com: 319 more words

Higher Ed Marketing & Communication

Triple-A's Got You Covered!

The AAA insurance offer I just received is a classic example of a winning direct mail design, with an important twist: it’s a fulfillment package. By that, I mean that it fulfills my request for a policy. 1,042 more words


Clever Content?

This is a direct mail piece, I received it in the mail this week. Honest.

This postcard is from two big companies (a hospital and a funeral home), and I’m sure they used a professional marketer. 55 more words

Social Media