Tags » Direct Mail

Don't Miss This Fold of the Week: Shadow Box Mailer

I’m just going to put this right here. Prepare to have your mind blown.


Excellent Direct Mail Resource

Today’s post will be short and sweet, dreamers.

I recently started a new venture working with Pitney Bowes mail solutions on a monthly basis contributing content to their resource center for their clients and prospects. 55 more words


The Irresistible Offer, and Making Money

The mailbox is a limitless supply of surprises. Today, it presented a special offer from Golf Magazine, one that I could not refuse.

In direct mail, there are offers, but more important, there are deals, and Golf’s latest was a doozy. 500 more words

Direct Mail

Campaign Direct Mail: It's Not All About the Money

Despite the increasing flow of money into politics, campaigns — especially local campaigns — are looking for every possible avenue to stretch their donors’ contributions to the max. 1,109 more words

Too Much Time on Things That Don't Matter

Have you ever run an A/B test that didn’t make a difference in the conversion rate? Have you spent money on splitting a direct mail campaign only to find out there wasn’t a lift from the test? 183 more words

Direct Marketing

Can you impress me in less than one second?

I’ve always chosen the path less traveled.

In high school, while most of my classmates chose to study one of the more popular languages, like Spanish or French, I chose the lesser popular “German studies.” Sprechen sie Deutsch? 807 more words


How to Use Postcards to Generate Leads and Website Traffic

When compared to traditional letter invitations, postcards aren’t the best choice to promote seminar events for your brand. However, what they can provide is a cost-effective way to generate website traffic and additional leads if done effectively. 315 more words