A brochure is an easy way to spread the word about your business. In your absence, it serves as your business handshake. If you’re there to hand one out, it solidifies the connection by giving your prospects an informative, take-home guide with all your necessary contact info. (DO NOT FORGET TO PUT YOUR CONTACT INFO ON YOUR BROCHURE!)

If you have your designer convert it into a PDF format, you can not only print out your brochure to hand out or use it as a direct-mail piece, but you can also attach the file to e-mails or embed it on your Web site to make it available as an electronic file.

Here are 5 tips to consider when creating a brochure:

1) Know Your Audience. The colors, the fonts, the amount of text, the diction, the layout and the use of testimonials or photos will all depend on the age, education level, taste, habits and needs of your target market. Be sure you think through all these considerations before meeting with your  copywriter and designer.

2) Know How to Hold ‘Em, Know How to Fold ‘Em … Customers and clients may hold and open your brochure a myriad of ways, so you not only have to make sure that you fold it so it opens correctly when unfolded (with the text right-side up), but you also have to put teaser copy on the outside that will make your readers want to open it to learn more.

3) Know Your Ps from Your Qs. It almost goes without saying that you should have an experienced eye proofread your brochure for spelling and grammar missteps. But you should also check it for content. For example, if yours is a more casual target audience, you can be more relaxed on the grammar. Just remember that there is no excuse for typos!

4) Know When to Say When. Sure, that unusual font you found for your headlines on your brochure make it look really unique, but be sure to balance it out by keeping your body copy relatively neutral. The main thing to keep in mind is readability; you are trying to make your message as easy to digest as possible. In order to do this, a balance must be achieved between text and photos, between the use of bolding and italics, and so on. Simplicity is often your most effective tool, so be aware of how many extras you can do without.

5) Know It Like the Back of Your Hand. Your customers may reference your brochure months down the line. It’s important that you know every photo used, for example, so that when someone says, “I want my driveway to look like the one on page 3 of your brochure,” you know exactly what that potential customer is seeing. You can easily accomplish this by keeping a copy of your brochure in your work station for reference when you’re taking phone calls, and tuck one in your bag when you’re out and about in case you have to take a client call on your cell.

Did you know that Saidandsung writes brochure copy with a marketer’s eye? I can also connect you with my design partner if you require a designer for your brochure project. It saves you the step of having to hunt for your own, and we work brilliantly together!

E-mail me or check out my site.

So what happens when a customer gets a direct mail piece with a PURL on it?

The customer receives the direct mail piece and is enticed to visit the PURL from the call to action on the direct mail piece. Once he is on the PURL, an email is instantly sent to our salesman associated with the PURL.
The Salesman can now call the customer and qualify the lead. If he has a blackberry associated with his email as my sales team does, then he gets it in real time even while he is out on the road.  This gives us more ability to reach our customers FASTER!

The IMPORTANT PART

My research has shown that if you contact a customer while they are on your website within the first 5 minutes, you have an 80% chance of having a “Good” conversation that can turn into a strong lead or possibly a sale (depends on what your selling).  However, if you wait 20 minutes your chances drop to 5%.  So, what we’ve done is to train our sales team to contact every lead that comes in on their phone immediately and if they are unable they simply forward the email back to the home office where we have a manager take care of the customer.

MINI ME’S!

So for the sales team, this works out like little Mini Me’s in the sales field.  It gives them more ability to touch MORE customers with less effort from them.  We are able to contact the customers who would be B, C, & D qualified while they can concentrate on their “A” customers.  If they get a lead via the phone it may be time to move these customers into the A position.

Lessons I have learned after using PURL’s that you should beware of

• Have a very clean database list. We use a CRM list, our customer user list and Hoovers data that tells what customers have our competition’s product and who will be coming off of lease within the next 5 months.
• Our worst performing list in the beginning was our CRM database. We sent our first three mailers first class so that we could see what list was performing the best.
• We had some people who were hesitant to get on board with this new program however, our sales team cleaned their databases once they saw so many salespeople getting orders from a simple lead on their blackberry

Understanding that PURL’s are our most effective way to track a customer’s behavior has been an eye opening experience

What is a PURL?

PURL is short for Personalized URL. It allows personalization and tracking of direct mail pieces, email, magazine advertisement, and virtually any means of media. Customer’s appreciate and acknowledge marketing that seems to be about them (personalized) and their industry more than random bulk mail.

What is the Purpose of a PURL?

The goal of using PURL’s on your marketing campaigns is to increase response rate, track & test marketing pieces in real time, and create targeted and better focused campaigns for segmented lists.  All of these things will improve the quality of your customer database lists over a period of time.  The reason is because of the data that you will receive back from using the online method of tracking and requiring certain data to be filled out prior to receiving their intended item.

When you couple a PURL with Direct Mail what are the advantages?

Using variable printing, I have been able to switch out the imaging on every mailed piece along with the actual copy changing based on location, product of interest, or any cataloged item in my excel spreadsheet.  When you use four color presses this technology is not as readily available and certainly not at a low price. With variable printing and PURL’s the price actually drops lower due to the digital print along with bulk mailing methods. Even if you don’t have a lot of mail in one particular zip code, now marketing companies have so much mail going out, an individual company can qualify for bulk rates under the marketing companies rate. You just have to find the right company!

How does a PURL work?

• With direct mail each piece is dynamically printed using variable data printing and an excel file.
• Printing personalized information on the card or changing the message on the card does not change the cost of the printing
• It matches a unique URL with the customer’s name at the end to a personalized website

ex. www.yourcompany.com/bobsmith

Where is the PURL pointing to?

• My PURLs are all being hosted on my vendors online system (there are several out there but if you need direction on where to turn, I am more than happy to refer you to the company I use)
• This management software allows us to upload any html coding
• Their system generates a PURL using our company’s domain name. (A quick setup was required by our IT department)

What hiccups did I encounter when I started using PURL’s?

In order to get high response rates and have qualified leads, the customer list is the most important piece of information for a direct mail campaign that uses a PURL. Since the goal of each direct mail piece is to get people to visit a “microsite,” where the most important information is located, the call to action is the second most important piece of information for a direct mail using PURLs.

So now, I am able to mail direct mail pieces that are more focused to a more qualified and targeted group of my list. This has allowed for much faster conversio in the lead to sale process.

I find that when I research marketing strategies, I tend to come at it from a consumer point of view. I feel I’m an intelligent and discerning person, and what with being involved in the industry, I also feel that I’m immune to many of the advertising tactics used today. Wrooooong. When I analyze what has worked on me in the past, I’m often surprised at how frequently I emotionally and monetarily respond to advertising. Particularly to direct mail (yes, the Cox Communications brochure I received in my new mover mail package convinced me to purchase not only internet, but cable for my new apartment. VH1 and Hulu are my new best friends).

DM can get a bad rap but really, it’s the cornerstone of any marketing campaign. If done right, it can make a world of difference. I was trying to pinpoint what exactly it is about direct mail that works so well on me. In my online soul search, I stumbled across About.com’s article, “Brochure Marketing: 12 Tips on How to Do it Effectively” and realized that there’s one strategy on there that I think is particularly genius.

“Make it a Keeper
Putting helpful information in your brochure will encourage the reader to keep it, refer to it often or pass it on to other people. If you’re selling paint you can provide hints on color schemes, painting how-to information, tips from the pros etc. If you’re selling skin care products you can give your readers tips on how to combat pimples, dry skin, fine lines and wrinkles.”

From a consumer standpoint, it’s so basic and makes so much sense that I even forget that it’s an actual marketing “strategy.” But it totally works. I’m one of those people who is always looking for the clues to clear skin. Give me a list of tips and that thing is going on my nightstand for at least a week or so. Maybe even taped to my bathroom mirror. Even if I don’t buy at that time, your marketing department can put a big old check next to your “Increase Brand Awareness” goal.

Like I said, I know that this is a pretty ordinary tactic when it comes to direct mail. But in an era of social media, email blasts and living green(though people will be really impressed and heartwarmed if you print on recycled paper!), I think it’s important that people realize that direct mail is not dead. It still works. My 100+ tv channels and my medicine cabinet full of pore cleanser are proof of that.

It looks like the new year will ring in without big increases in Postage rates.

There will be no changes to the following classes of mail:
First-Class Mail®, Standard Mail®, periodicals and single-piece

Courtesy of Pitney Bowes here are the rates changes for Shipping
New prices for shipping services take effect January.
On USPS competitive products, including Express Mail®, Priority Mail®, Parcel Return Service, new prices have been announced. These rates take effect January 4, 2010.

USPS Service / Average Price Increase

Express Mail® 4.5%
Priority Mail® 3.3%
Parcel Select® 4.7%
Parcel Return Services 3.0%
International Shipping Services 3.3%

Not all prices have increased. The retail price for Priority Mail Flat Rate Envelopes, for example, will be reduced from $4.95 to $4.90. Complete prices are available at pe.usps.com

We’ll post the rate chart from USPS as soon as the official guide becomes available.

Targeted Marketing vs. Mass Marketing. In one corner we have mass marketing- sending out your message to the masses, and hoping something sticks. In the other corner, targeted marketing- doing your homework, knowing your audience and what appeals to them, and targeting them personally by using professional titles and first names. The fight just doesn’t seem fair.

Targeted marketing is much more effective than mass marketing and has proven results. Mass marketing typically achieves a 1% response rate, while targeted marketing achieves response rates that can be as much as 15 times higher. The key is to know your audience, and where to find them. If you’ve ever tried to do this on your own, you know the challenges you’ll face. That’s where we come in.

It is critical to market and keep your name in the mind of consumers – especially in a challenging economic environment – in order to keep generating sales. For example, if your business relies on consumers, then targeting homeowners needs to be a key element of your strategy. Direct mail is among the most effective ways to reach homeowners, but identifying them and getting your information in their hands in a timely manner relies on accurate and targeted lists.
Ad Mail employs a marketing strategy to help companies reach homeowners with specific demographic profiles that match their ideal customer.

Most companies don’t have the time to run a direct mail program, that’s why we take care of everything related to the mailing campaign – from printing, profiling, homeowner list, to mailing – allowing busy executives to focus on managing their business. Ad Mail is an extension of each company’s marketing team, helping them develop their strategy, find their audience, and deliver the message in a timely and cost-effective way.

November 23, 2009- Mintel Comperemedia, a company that tracks direct marketing expenditures reported that direct mail offers from banks to their current customers increased 42% during the third quarter of last year.  Notable is not just this increase occurring amidst dwindling marketing budgets, but the fact that banks are allocating their resources toward retaining customers rather than acquiring new customers. Trust has become a major PR and marketing issue for financial institutions in the current economic climate, and banks are turning to direct mail as the most effective means of communicating with and cultivating relationships with their current customers.

According to Comperemedia, banks mailed approximately 53 million offers to their customers in the third quarter, nearly double the same period in 2007.  And, this increase came across the board when it comes to bank size:  Major players such as Citi and Bank of America as well as smaller regional banks like Webster and Parish National stepped up their direct marketing efforts.

Banks have also taken note of the recent trend of Americans suddenly awakening to their lack of savings.  Banks sent nearly 300 times more direct mail communications related to ”savings” messages in the third quarter versus the same quarter a year earlier.

The lesson for printers is that you shouldn’t be discouraged when the newspapers are full of articles about financial services firms being strapped for cash and cutting their marketing budgets.  There is money to be made in promoting savings products to their customers such as CD’s, savings accounts, or 529i plans.  Consumers are hungry for information that will help them accelerate their savings and will find it easier to deal with a financial institution that already knows them. Moreover, with their extensive customer lists, banks are better qualified than almost any other industry to communicate effectively by mail with their customers.

Marketing is the communication and representation of your brand, company, image, etc to your customers and general public.  What employees in your business are doing the marketing?  And  what controls do you have in place?

The companies we work with are small to mid-size businesses that may or may not have a marketing director.  Regardless of having a marketing director many of the people in the organization are facilitating the marketing.  For example: one business we work for has 9 different people in the company running the marketing in different departments and there are 9 different messages, different images, no consistency in brand management, and very little communication between these departments.  This is a major issue because it is confusing to the customers.  It is very important to protect the brand of a business and put in place controls to ensure there is oversight as to what can and can not be done.

There are many marketing channels that businesses utilize to get the word out:  Social media, events, direct mail, cross promotions, website, media, partnerships, collateral, etc.  All these initiatives need to have final approval and sign off by the most experiences marketing person to ensure controls and consistency of image and message.  If 9 people are running marketing in their silos without oversight then your brand is getting beat up!  All 9 of those people should have to seek final approval to print, publish, distribute, etc any and all marketing material and projects.

How many people can run marketing initiatives in your business without controls in place?

Et j’ai mon premier #FF (Follow Friday) en  DM (Direct Mail) sur mesure pour le blog de la vérité absurde

Je masque le nom : c’es un grand timide

From Marketing Week’s: Direct mail lives online but email needs refining:

The Marketing Week poll also provided a glimpse of changing dynamics within the sector, with 45% of people using interactive direct marketing methods, bettering the third (33%) using physical direct mail.

Note: This is UK

In the “green” issue of Deliver Magazine, the United States Postal Service studied some companies who made conscious efforts to go green. They related how direct mail can be compliant with such practices. But at the SBDC we understand most small businesses can’t afford much direct mail for advertising. But we liked the list of other practices for going green. Check them out:

• Purchase renewable energy to power your office or store
• Compost food and paper waste
• Recycle computer paper, plastics, and other items, including:
  • Packing materials
  • Computer equipment
  • Fluorescent lamps
  • Carpeting
  • Furnishings
  • E-waste
• Apply reflective film to windows
• Add low-flush toilets
• Install motion sensing lights
• Use eco-friendly cleaning supplies
• Replace incandescent bulbs with energy-efficient ones

The article also had specific recommendations on how to set goals for:

• Paper procurement and use
• Data management
• Mail design and production
• Packaging
• Recycling
• Pollution reduction

The complete list of specifics is available at http://www.delivermagazine.com

Are you instituting any changes around your small business? If so, share the practices in the comments section below. If not, tell us what prevents you from taking green steps.

Specialized P4 Process is a Cool Direct Mail Idea

Excerpt from an exclusive interview with Alice Mishica, owner and president of Specialized Mailing Services, Inc., Alice revealed the hottest addition to the SMS Direct Mail Marketing family.

“Specialized Mailing Services” has been processing newspaper and magazine tear sheets with hand written personalized sticky notes for over 20 years. One day, a client called and asked if there was any way we could mail a tear sheet with a personalized note using a bulk stamp. Alice responded, “Hand addressed envelopes do not qualify for bulk rates, nor can you have anything hand written inside the envelope of a bulk mail piece.”

The gauntlet had been laid.

“There are many incredible hand writing fonts available today and addressing the envelope was not a problem,” Alice continued.

“It took me a while to figure out a cost effective way to generate a computerized personalized sticky note that had the exact same characteristics of a handwritten envelope.”

It used to be that the abundance of POSTCARDS and FLYERS received in your mailbox was considered JUNK MAIL.  Well now it seems we receive an abundance of EMAIL…to the point where you might be thinking of this as the junk mail of the 21st century!  In fact…that onslaught of  email you receive may make a direct mail piece in your mailbox look pretty good!

Well history tells us that things run in cycles and that includes what’s hot and what’s not in the world of promotion.  I suppose both direct mail and email marketing can be considered junk mail; HOWEVER, with each approach, a well designed marketing piece that is clever, unique, and eye-catching will be a powerful tool for promoting your business.

So whether you select the Direct Mail approach or the Email Marketing approach, just make sure you work with a professional graphic designer to create a promotion that will attract the attention of your future customers!

The advertising agency of the future will have to adapt to the changing ways of the business world.  Instead of distinguishing themselves between specific disciplines, such as just a public relations agency, or just a direct mail advertiser, or just an outdoor advertising agency, or billboard advertising agency to get even more specific, advertising agencies of the future will have to broaden their horizons. They will have to become full on all-solutions marketing companies. A recent post on a great blog called Actionable Insights by Covario explains in full detail why a simple advertising agency may be a thing of the past. In the future, a marketing solutions company will be the answer to a business’s problems.

You can read the full blog entry here.

Author: Jackie Johnson
Source: isnare.com

1. DVD duplication provides a single delivery method for marketing and promotional information that cannot be matched by any other form of direct marketing:

* The visual impact of Television.
* The audio impression of Radio.
* The, dvd, detail of a Catalogue.
* The, dvd, targeting of Direct Mail.
* The interactivity of the Internet.
* The cost-effectiveness, dvd, of Commercial Print.
* The sophistication of New Media.

Through the use of multimedia design, DVDs can relate sounds, images, ideas, and information that can inspire, educate, stimulate,, dvd, and even entertain the viewer or listener.

2. The best way to stand out from the crowd is to do something unique, different and, whenever possible, something different than what your competitors are doing. Despite the incredibly powerful message that DVDs can deliver, the vast majority of direct-marketing is still done using ‘traditional’ means: Bulky catalogues, clumsy brochures and all manner, dvd, of, dvd, junk-mail. Or in other words – fodder for garbage cans and recycling bins.

What’s going to gain you more attention: (A) Sending another piece of junk-mail just like all your competitors do, or (B) providing a unique and meaningful presentation via DVD? The answer, of course, is “B”.

3. Not only does the result of DVD duplication get you noticed, the unique, dvd, and innovative approach to your marketing makes the all important “good first impression” with your prospect, dvd, or client. By association, if your message, dvd, is viewed as being innovative,, dvd, original and professional, then you also get viewed in the same light and thought of as being progressive, forward-thinking and creative.

4. Due to it being a more unique method of marketing communication, DVD duplication marketing pieces have greater longevity and ‘pass around’ value compared to other types of direct-to-client, dvd, marketing. It’s a unique and memorable means of contact, which gives it a perception of value and of being, dvd, worth viewing. This is especially true for Mini DVD due to its small size.

5. Research has shown a response rate between, dvd, 50% and 600% greater than traditional, dvd, direct-mail, dvd, marketing (ie: typical print direct mail generating 1-2% response rates versus disc direct mail generating between 3% and 12%, dvd, response rates).

6, dvd, . Research has shown that memory retention is 50% to 60% greater with disc-based multimedia presentations than traditional printed materials (ie: 10-20% retention with print versus 40-60%, dvd, with discs).

7. DVDs are more cost effective to manufacture and distribute, dvd, (in many cases 10% to 40% less expensive) than catalogues, brochures, booklets, etc. Additional savings are realized on postage/shipping costs due to the reduced weight when compared to many printed pieces.

8. Discs, dvd, are the only physical media which has the ability to link through to your website for immediate contact, breaking news, premium/incentive offerings, additional information, etc. Marketing through DVD duplication helps to drive website traffic, measure responses to your marketing campaign, generate web-commerce and provides increased hits to support on-line advertising revenue streams.

When you combine the dynamic and meaningful message with such a unique and practical, dvd, delivery method and then factor, dvd, in the low-cost of manufacturing and distribution, you will find no, dvd, better means to promote your business, products and services.

For more information visit http://www.predisc.com.

Precision Disc Manufacturing Corp. provides factory-direct CD replication, DVD replication, CD duplication, and DVD duplication services, including top quality print and packaging solutions. For more information on DVD duplication visit http://www.predisc.com.

November 19, 2009 – Acquisition direct mail to individuals coming from health insurers increased by 18% between April 2008 and March 2009, according to market intelligence firm Mintel Comperemedia.

Likely, the increase is due to the government’s plans to reform health care. This reform would lead to more competition and insurers are trying to raise the public’s awareness of their plans, benefits and belief systems.

Mintel Comperemedia’s direct mail database shows health insurers positioning themselves as high quality firms that are focused on the individual, not just the employer. For example, United Healthcare advertises affordability and choice in its new UnitedHealthOne brand, while Blue Cross Blue Shield of Georgia’s SmartSense plan focuses on low costs for the unemployed. Kaiser Permanente’s direct mail emphasizes general health and well-being.

“Health insurers are truly focusing on the individuals they cover,” said Daniel Hayes, VP of insurance services at Mintel. “With tailored new products and customized marketing messages, insurers are trying to win consumers’ confidence, so they can win their business, too.”

The clear message here is the best way to get your message read is to provide highly targeted content that speaks to the needs and lifestyle of the member. Integrated marketing techniques that utilize a combination of print and electronic touch points are providing new levels of measurability.

We have a very small target audience – maybe 50 organizations with 1-3 contacts in each company – that we want to establish lines of communications with and build relationships leading to sales.  Is direct mail or e-mail a better bet?

Founder & President of Midwest Mechanical Contracting Firm

________________________________________________

By Jim Sweeney

As you might imagine, there are pros and cons to both tactics.

A physical mailer, particularly if it is dimensional, colorful or incorporates sound, has a much better chance of engaging the recipient.  The receiver is more likely to see it, open it and review it. On the other hand, an email with the right subject line can and will get opened, and if it incorporates good messages, offers and functions, it will also get reviewed.

The life of both mailers is limited (by the recipient’s choice) once opened. However, a direct mailer may survive longer depending upon format and contents (e.g., a pen with imprinted logo may stick around for months).  But the value after the initial mailing is questionable.

A physical mailer can be expensive to produce – copy, design, printing, premium and mailing.  But so too can an HTML email – copy, design, programming and distribution. However, because the database is so small, printing only 50 direct mailers will be a potential problem, since you will be required to either use digital printing techniques (lower quality, higher cost) or overprint jobs based upon printers’ minimum requirements (which could be anywhere from 250 units to 1,000 units).

Response mechanisms for a direct mailer can include a business reply card, a phone number, a fax number, a web site and/or an email address.  An email can offer all of these as well, plus a direct link to a landing page and/or web site. In addition, assuming you employ an email distribution services like iContact, you can get immediate feedback (open rates and click through rates); you can also use web analytics to measure traffic and purchasing patterns related to the email.

A direct mailer can take longer to print (days) and distribute (more days), while an email, once produced, can be distributed almost at will.

But perhaps the most important consideration is the preference/behavior of your target audience. In the case of a mechanical contracting business – particularly in the Midwest –most relationship building and business is still done in person or over the phone. While maintenance personnel are not shunning the Internet, they are not using it routinely to communicate via e-mail. However, if your target audience consists of deskbound executives or traveling businesspeople who are hotwired into their e-mail service, they are more likely to read your email within moments of receiving it.

In conclusion, I wholeheartedly encourage you to test both direct mail and e-mail campaigns – either simultaneously or within a few weeks of each other (being cognizant of holidays and business cycles) – and document results.  Then apply whatever analytics you have available to determine the true cost and value of each campaign.

You may discover that one, the other, both or neither is the right answer. But that’s fine; through testing you will find the right answer for your situation.

To discover if you are using the correct strategies to reach your target audience and produce the best ROI, contact me at 440.333.0001 ext. 101 or jim at sweeneypr.com.

Got your attention?  Now your marketing material needs the same excitement and pazaz!

You want attention?  Stand on the corner of a busy side walk in a hot pink suit and see how many people come up to you and ask what you’re doing.  I am tried of the marketing material that blends into the background; it makes me feel like a wall-flower back at the 8th grade dance event standing up against the wall trying not to draw attention to myself…yikes!

Marketing has two jobs to be effective: 1. It must connect with the reciepiant’s values, needs, or wants.  2.  To connect with a person it must break through the daily noise.  Noise is all the “stuff” going on around us every second that create breaks in focus.  For example: You come home and get your mail from the mail box and realize you are running late to pick up your kids at soccer, but you have not finished that project at wok either, and you really need a cup of coffee and your wife is asking you to take out the trash, and you need to find your keys and wallet…Are you really going to pay attention to the Direct Mail piece that was sent to you?  Did it have the power to break your crazy day?  How many days are you running around crazy?  So how can a mail piece get your attention?

It does not have to be direct mail marketing, you could be doing an advertisement, press release, blog title (thought it would get your attention), twitter post, business card design, etc.  They all need to stand out from the noise.  At the same time you want to be professional and ethical, so think before doing something that goes Too Far!

Direct mail de la Chubb Nord-Alarm Security Systems.

Agentia: Philipp und Keuntje GmbH Hamburg, Germania.

via

Become an Expert in Your Industry!

Being in business today is extremely challenging and the competition is growing on a daily basis. This is evident in simply the number of coffee clutches we pass everyday on our way to work.

So just how does one manage to stand out in this environment?

A proven solution is utilizing the necessary resources to become recognized as experts in your industry … of having the coffee everybody wants, the best around. The resources that help share your product, your passion for it, and the thorough knowledge of it are unquestionably the most personal means of communication possible, through direct mail and social media networks, with an extraordinary level of content copy writing and images. To achieve this solution, SMS has become an expert in the field of getting your word out, your message across, and a solid position in consumer response.

Incorporating Specialized Mailing Services as a direct mail marketing source should be a strategic daily practice. We work very hard to share our direct mail marketing knowledge, social media expertise and success strategies. Our “expert” staff works diligently to position themselves on the cutting edge specifically for our client’s leading edge, it’s how we handle our competition.

Call on us anytime! We’ve got the grinder if you’ve got the beans, and we look forward to hearing from you soon!

Until next time … Alice