Blogs about: Direct Marketing Association
Featured Blog
In The News: World's Largest Direct Mktg Trade Group Wins Award for Green Campaign
The Direct Marketing Association (The DMA) announced that its “Green 15 Standards & Environmental Action Program” has won the American Society of Association Executives (ASAE) 2009 Associations Ad… more →
Sturdy Roots Blog
Interesting ROI Trends in Direct Marketing
— 1 comment
Phillip Nones wrote 2 days ago: What’s happening in the world of direct marketing these days, and where is the best ROI to be found? … more →
Email Marketing on a Budget
Laura Hyde wrote 1 week ago: Today I stumbled upon an email marketing platform called MailChimp, which allows users to send up to … more →
The rising tide of Direct Marketing
Nina Gerwin wrote 3 weeks ago: My last post pointed to some pretty bad behaviors by some companies for playing in the murky waters … more →
US Postal Service Cares Enough To Deliver Damaged Junk Mail
joanspear wrote 3 weeks ago: I recently received an envelope with the US Postal Service logo on the envelope. I didn’t look … more →
So who changed the rules?
— 4 comments
simonbever wrote 2 months ago: I’ve been wondering who it was that said it was OK to regularly and blatantly break the Direct Marke … more →
The revolution – a potential local turf war for marketing (Part 2)
— 1 comment
Tumi Tladi wrote 4 months ago: The current mobile phone penetration in South Africa is 83 percent of the population. This makes it … more →
Why Your Sales Force Needs Social Media, and It's Not What You Think.
tradesmeninsights wrote 5 months ago: Social media is always talked about in the context of being a marketing tool. While I agree that soc … more →
Prospecting with 'cold call email' - does it work?
davidducic wrote 6 months ago: When it comes to prospecting, a time-honored sales process for obtaining new customers, salespeople … more →
In The News: World's Largest Direct Mktg Trade Group Wins Award for Green Campaign
Dan Smolen wrote 8 months ago: The Direct Marketing Association (The DMA) announced that its “Green 15 Standards & Environmenta … more →
Do Not Mail
— 2 comments
blaark wrote 11 months ago: Pic by Parsons San Francisco politics might suffer from being habitually ridiculous and petty but it … more →
Just Say No to Junk Mail
— 4 comments
badhuman wrote 1 year ago: Your Name Here detail, originally uploaded by Peggy Dembicer. J. and I are pretty lucky that we neve … more →
Christmas Catalogs Get Old Really Fast
— 2 comments
TechDock wrote 1 year ago: One thing that I find more annoying each year is the number of catalogs I get from various stores, e … more →
NEVER ON SUNDAY? RETHINK YOUR EMAIL SCHEDULE
— 1 comment
Kimberly Hellstrom wrote 1 year ago: The newest e-mail metrics report from MailerMailer confirms this new trend: e-mails sent on Sundays … more →
In The News: Direct Marketing Assn. (The-DMA) Announces Green Marketing Professional Development Program
— 1 comment
Dan Smolen wrote 1 year ago: From the DMA’s news release: To help direct marketers go green, DMA has created a new educatio … more →
3K Interactive brings Internet Marketing to Las Vegas!
MarketingMelodie wrote 1 year ago: Earlier this week, the 3K Interactive team packed our bags for Vegas to show the DMA08 what Internet … more →
Direct Marketing
Jim Perry wrote 1 year ago: According to a recent Direct Marketing Association report, American financial services institutions … more →
Do Not Mail List: How would it affect your marketing?
258marketing wrote 1 year ago: I think it’s not a matter of IF…it’s a matter of when In 2007, a number of states … more →
Stop Sending Me This Junk
Cara Reynolds wrote 1 year ago: In January I wrote about the Catalog Crisis in America and some solutions to stop receiving millions … more →
Nielsen's Council for Research Excellence to Fund Landmark Study: Video Consumption
insightandresearch wrote 1 year ago: Direct Marketing Association – http://www.the-dma.org/aboutdma/benefitsofjoining.shtml The Vid … more →
